Dubai Cares highlights its Ramadan campaign ahead of Zayed Humanitarian Day

The charity is encouraging the UAE community to get involved in the campaign to highlight the difference to disadvantaged children an education can make, by donating through SMS and participating retail outlets.

DUBAI // In honour of Zayed Humanitarian Day, Dubai Cares, the UAE-based philanthropic organisation working to improve children’s access to quality primary education in developing countries,

reminded citizens about Sheikh Zayed’s focus on building a country rooted in humanity.

The charity is encouraging the UAE community to get involved in the Ramadan ‘What If’ campaign to highlight the difference to disadvantaged children an education can make, by donating through SMS and participating retail outlets.

Several corporations are supporting the campaign including Circle K supermarkets which is donating a percentage of coffee sales. Chalhoub Group UAE is selling Gift of Giving magnets where proceeds will be given to the charity and coupons through Lulu Hypermarket will also see a percentage going to the charity.

Tariq Al Gurg, Chief Executive Officer of the charity said the tenets of the campaign hark back to the teachings of the UAE’s founding father, Sheikh Zayed.

“Sheikh Zayed’s vision for the UAE was underpinned by deep humanity and generosity of spirit. He built a progressive nation that is known around the globe as a nation rooted in its local traditions whilst building its future with a global outlook. This forward-thinking attitude has also made us a formidable voice in the global conversation surrounding education and a strong advocate of its potential to lift nations out of poverty.

“Dubai Cares reflects this commitment by empowering children, regardless of their nationality, creed or religion, with quality primary education. Through our work in developing countries around the globe, we are creating a legacy of developmental work that Sheikh Zayed inspired and nurtured.”

Dubai Cares is now reaching more than 10 million children in 35 developing countries. Over the past seven years, Dubai Cares, with the support of the UAE community, has been facilitating change and development in children’s education in developing communities around the globe.

Through its programmes so far, the organisation has built and renovated over 1,500 classrooms, provided more than 1,300 water wells and potable water sources and constructed over 3,400 latrines in schools, provided nutritious food every day to more than 504,000 children in schools, trained over 38,000 teachers, kept more than 2.7 million children free from intestinal worms through its school-based de-worming activities, distributed over 2.1 million books written in local languages and established over 6,750 Parent-Teacher Associations.