![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/J7NYQZDLYFHF3JRZS4IC65DCBU.jpg?smart=true&auth=d4a28e77ab5e00bcb2e2a86cdfa1f6521db7e9127c5c6bcf56611cfd92d0b388&width=400&height=225)
Hatta is a key focus of this season's campaign. Chris Whiteoak / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/LDA3LBU4XBDKNJ76N4S24KL2DM.jpeg?smart=true&auth=6bce322bf3bd8231a893589bfca64913cd579b7588e347c1333c7352dae17d25&width=400&height=225)
Brand Dubai launches Dubai Destinations winter campaign. All photos, unless specified otherwise: Dubai Media Office
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/KPPQNY7C4VAOJGKB4CYYLB2VSM.jpeg?smart=true&auth=df9f76dae199eecf16befc0323bdfce12871d7174270aada67a2d329f4bf6b11&width=400&height=225)
The campaign aims to promote the emirate as a top tourism destination during cooler months
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/Q35WT534BRD4PIEYTO4PAOZMPY.jpeg?smart=true&auth=6f44e54f727d77f5bc89f188009440d44040f1f9b4df9e1228ce264f379dd579&width=400&height=225)
It aims to do this via a collaborative storytelling initiative that encompasses guides, creative videos and social media, bringing together government entities, industry professionals, the creative community and media
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/MPDNQQORBJAJDLESIMWBNJMC6I.jpeg?smart=true&auth=ddd5dbaf360b54b57f5525a946ef4cb00174a8d0efcc5c7ee6fe2e4c7b58372b&width=400&height=225)
Content creators attend the launch event
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PYHGVZJ6F5BBVIS6URXVSYMJOQ.jpeg?smart=true&auth=69e75eea3be6c28eafb8e20e253b2c8d6caa47fc974b9dd29d592b166f90f5df&width=400&height=225)
Brand Dubai aims to partner with local content creators to promote the emirate's attractions, experiences and events
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/R5EI7Z4MHRHX5DQSTPQQ54VRHM.jpeg?smart=true&auth=6affbadf5b60fefbca92b5077d041d255b9b8beb58386603622a3c6d4fef57b0&width=400&height=225)
A similar campaign during the summer had 150 content creators participate
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DK6J536Z4BFRBI6GNPEEAMJTS4.jpeg?smart=true&auth=10017e1e8f8a0ad0d90264248296546cdebe321535dbda14823e7b6b7017e570&width=400&height=225)
The campaign will run until February
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/J7NYQZDLYFHF3JRZS4IC65DCBU.jpg?smart=true&auth=d4a28e77ab5e00bcb2e2a86cdfa1f6521db7e9127c5c6bcf56611cfd92d0b388&width=400&height=225)
Hatta is a key focus of this season's campaign. Chris Whiteoak / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/LDA3LBU4XBDKNJ76N4S24KL2DM.jpeg?smart=true&auth=6bce322bf3bd8231a893589bfca64913cd579b7588e347c1333c7352dae17d25&width=400&height=225)
Brand Dubai launches Dubai Destinations winter campaign. All photos, unless specified otherwise: Dubai Media Office
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/KPPQNY7C4VAOJGKB4CYYLB2VSM.jpeg?smart=true&auth=df9f76dae199eecf16befc0323bdfce12871d7174270aada67a2d329f4bf6b11&width=400&height=225)
The campaign aims to promote the emirate as a top tourism destination during cooler months
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/Q35WT534BRD4PIEYTO4PAOZMPY.jpeg?smart=true&auth=6f44e54f727d77f5bc89f188009440d44040f1f9b4df9e1228ce264f379dd579&width=400&height=225)
It aims to do this via a collaborative storytelling initiative that encompasses guides, creative videos and social media, bringing together government entities, industry professionals, the creative community and media
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/MPDNQQORBJAJDLESIMWBNJMC6I.jpeg?smart=true&auth=ddd5dbaf360b54b57f5525a946ef4cb00174a8d0efcc5c7ee6fe2e4c7b58372b&width=400&height=225)
Content creators attend the launch event
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PYHGVZJ6F5BBVIS6URXVSYMJOQ.jpeg?smart=true&auth=69e75eea3be6c28eafb8e20e253b2c8d6caa47fc974b9dd29d592b166f90f5df&width=400&height=225)
Brand Dubai aims to partner with local content creators to promote the emirate's attractions, experiences and events
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/R5EI7Z4MHRHX5DQSTPQQ54VRHM.jpeg?smart=true&auth=6affbadf5b60fefbca92b5077d041d255b9b8beb58386603622a3c6d4fef57b0&width=400&height=225)
A similar campaign during the summer had 150 content creators participate
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DK6J536Z4BFRBI6GNPEEAMJTS4.jpeg?smart=true&auth=10017e1e8f8a0ad0d90264248296546cdebe321535dbda14823e7b6b7017e570&width=400&height=225)
The campaign will run until February
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/J7NYQZDLYFHF3JRZS4IC65DCBU.jpg?smart=true&auth=d4a28e77ab5e00bcb2e2a86cdfa1f6521db7e9127c5c6bcf56611cfd92d0b388&width=400&height=225)
Hatta is a key focus of this season's campaign. Chris Whiteoak / The National
Dubai launches new winter tourism campaign to promote emirate's top attractions
The Dubai Destinations drive encompasses guides, videos and social media projects
![Katy Gillett](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/https%3A%2F%2Fs3.amazonaws.com%2Farc-authors%2Fthenational%2F0d30538e-8093-483b-9671-b522ebeb7695.png?smart=true&auth=8c7547f4ac03274ba8bbce82d6291f909b38c6ccab7737911edec4058f46eea6&width=70&height=70)
Katy Gillett
11 December, 2022
- Listen In English
- Listen In Arabic