Given the multibillion pound cost of staging the London Olympics, the organisers of the 2012 Games might be forgiven for thinking that theirs will be the only show in town come next summer.
However, judging by the opening phases of the London Prepares series - a programme of test events ahead of next year's real thing - the primacy of the Olympic events is not necessarily a given.
Events such as the modern pentathlon, for instance, might not even be the No 1 attraction in the park in which they are being staged, on the evidence of this weekend.
The top 72 male and female pentathletes were gathered at Greenwich Park to compete at the Modern Pentathlon World Cup, on a temporary course which will now be dismantled and then reassembled - bigger and, the organisers hope, better - for the Games in 12 months' time.
The take-up of tickets indicates there are early symptoms of Olympic fever. The vast majority of seats, which had been shared out between Greenwich residents and the British pentathlon community, were filled in the 2,000 capacity-scaffolding stand erected for the World Cup.
Further to that, the local council website suggests there were 12,000 requests for tickets within six days of them going on offer.
But clearly not everyone got the memo. As a world heritage site and home to the Royal Observatory, from where Greenwich Mean Time originates, there are numerous other distractions around.
Greenwich Park swarms with tourists and idlers. As Lena Schoneborn was busy putting the finishing touches to her World Cup win in the five-discipline sport on Sunday, the competition between the pedalos on the children's boating pond neighbouring the course seemed every bit as fierce.
Two little girls went charging into the park, then as soon as their interest had been piqued, they turned around and charged straight back to their parents shrieking: "Can we go on the boats?"
Nearby, just outside the vast, cordoned-off facility in the centre of the oldest enclosed Royal Park in London, one American tourist sounded lost.
"We are right by a field where they are having some kind of sporting event," he shouted into his mobile telephone, while standing on the Prime Meridian.
Sandwich boards giving advance notice of possible inconvenience caused by staging the test event were all around the park.
When the schedule for the test series was announced, Lord Coe, the chairman of the organising committee for the Olympics, said his team would try "hard to minimise disruption" of the daily routine.
It is difficult to imagine Fifa ever asking for the public's understanding while the football World Cup is taking place, or the International Cricket Council asking for people to bear with them during theirs.
But this park is much loved by the community it serves. According to the Greenwich Council website, only eight trees in the park will require anything more than "minor pruning" while "no branches of more than 150mm will need to be trimmed" in building the pentathlon course.
The sport may not be one of the best known events in the Olympic movement, but it is likely to throw up one of the biggest logistical challenges next year. With five disciplines - swimming, shooting, show jumping, fencing and running - the athletes will be transported between three separate venues, culminating in the combined pistol shoot and run in the Greenwich Park.
"If I am honest, we are one of the smaller events within the Olympic family, but logistically, we are one of the most complex," Jon Austin, the chief executive of Pentathlon Great Britain, said. "It will be complicated, but in terms of it being something to see, you are going to get to see sport in two different venues on the Olympic Park, plus the fantastic backdrop of Greenwich.
"The capacity will be increased significantly from the test event for the main event. I think the atmosphere is going to be unbelievable ... The fact it is in a great venue in Greenwich, with a great backdrop and fantastic weather [during Sunday's trial], certainly showcased the sport as well as it possibly could do."
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COMPANY PROFILE
Name: Haltia.ai
Started: 2023
Co-founders: Arto Bendiken and Talal Thabet
Based: Dubai, UAE
Industry: AI
Number of employees: 41
Funding: About $1.7 million
Investors: Self, family and friends
DEADPOOL & WOLVERINE
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Director: Shawn Levy
Rating: 3/5
GCC-UK Growth
An FTA with the GCC would be very significant for the UK. My Department has forecast that it could generate an additional £1.6 billion a year for our economy.
With consumer demand across the GCC predicted to increase to £800 billion by 2035 this deal could act as a launchpad from which our firms can boost their market share.
Company profile
Company name: Fasset
Started: 2019
Founders: Mohammad Raafi Hossain, Daniel Ahmed
Based: Dubai
Sector: FinTech
Initial investment: $2.45 million
Current number of staff: 86
Investment stage: Pre-series B
Investors: Investcorp, Liberty City Ventures, Fatima Gobi Ventures, Primal Capital, Wealthwell Ventures, FHS Capital, VN2 Capital, local family offices
COMPANY PROFILE
Name: Ejari
Based: Riyadh, Saudi Arabia
Founders: Yazeed Al Shamsi, Fahad Albedah, Mohammed Alkhelewy and Khalid Almunif
Sector: PropTech
Total funding: $1 million
Investors: Sanabil 500 Mena, Hambro Perks' Oryx Fund and angel investors
Number of employees: 8
Company Profile
Company name: Hoopla
Date started: March 2023
Founder: Jacqueline Perrottet
Based: Dubai
Number of staff: 10
Investment stage: Pre-seed
Investment required: $500,000
Company Profile
Company name: Cargoz
Date started: January 2022
Founders: Premlal Pullisserry and Lijo Antony
Based: Dubai
Number of staff: 30
Investment stage: Seed
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'Panga'
Directed by Ashwiny Iyer Tiwari
Starring Kangana Ranaut, Richa Chadha, Jassie Gill, Yagya Bhasin, Neena Gupta
Rating: 3.5/5
Match info:
Portugal 1
Ronaldo (4')
Morocco 0
COMPANY PROFILE
Company name: Klipit
Started: 2022
Founders: Venkat Reddy, Mohammed Al Bulooki, Bilal Merchant, Asif Ahmed, Ovais Merchant
Based: Dubai, UAE
Industry: Digital receipts, finance, blockchain
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Investors: Privately/self-funded
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Developer: 11 Bit Studios
Publisher: Odd Meter
Console: PlayStation 5, PC and Xbox series X/S
Rating: 4/5
'Brazen'
Director:+Monika Mitchell
Starring:+Alyssa Milano, Sam Page, Colleen Wheeler
Rating: 3/5
COMPANY PROFILE
Name: Akeed
Based: Muscat
Launch year: 2018
Number of employees: 40
Sector: Online food delivery
Funding: Raised $3.2m since inception
The biog
Favourite film: Motorcycle Dairies, Monsieur Hulot’s Holiday, Kagemusha
Favourite book: One Hundred Years of Solitude
Holiday destination: Sri Lanka
First car: VW Golf
Proudest achievement: Building Robotics Labs at Khalifa University and King’s College London, Daughters
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What: 2006 World Cup quarter-final
When: July 1
Where: Gelsenkirchen Stadium, Gelsenkirchen, Germany
Result:
England 0 Portugal 0
(Portugal win 3-1 on penalties)
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UAE-Russia ties stretch back 48 years
Trade between the UAE and Russia reached Dh12.5 bn in 2018
More than 3,000 Russian companies are registered in the UAE
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Sonchiriya
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The specs
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Directed by: Craig Gillespie
Starring: Emma Stone, Emma Thompson, Joel Fry
4/5
Company profile
Company name: Tuhoon
Year started: June 2021
Co-founders: Fares Ghandour, Dr Naif Almutawa, Aymane Sennoussi
Based: Riyadh
Sector: health care
Size: 15 employees, $250,000 in revenue
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Zayed Sustainability Prize
The past Palme d'Or winners
2018 Shoplifters, Hirokazu Kore-eda
2017 The Square, Ruben Ostlund
2016 I, Daniel Blake, Ken Loach
2015 Dheepan, Jacques Audiard
2014 Winter Sleep (Kış Uykusu), Nuri Bilge Ceylan
2013 Blue is the Warmest Colour (La Vie d'Adèle: Chapitres 1 et 2), Abdellatif Kechiche, Adele Exarchopoulos and Lea Seydoux
2012 Amour, Michael Haneke
2011 The Tree of Life, Terrence Malick
2010 Uncle Boonmee Who Can Recall His Past Lives (Lung Bunmi Raluek Chat), Apichatpong Weerasethakul
2009 The White Ribbon (Eine deutsche Kindergeschichte), Michael Haneke
2008 The Class (Entre les murs), Laurent Cantet
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Add:
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Date started: 2013
Founder/CEO: Othman Al Mandhari
Based: Muscat, Oman
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