The Professional Fighters League (PFL) has announced the launch of PFL Mena, a new regional mixed martial arts league set to host its inaugural event in April. Here are the details.
What is it?
Founded in 2018, the PFL regards itself as the “fastest growing and most innovative sports league in the world”. It has five live fight franchises, including fellow mixed martial arts promotion Bellator, which it acquired in November.
The PFL is the only MMA organisation that operates a sports-season format, where fighters compete each year in a regular season, playoffs, and a concluding championship.
PFL Mena marks the company’s second international league, following on from PFL Europe, which launched last year. The promotion plans to have six regional leagues by 2026, with Africa, Australia, Latin America, and Asia to be added. The PFL says its overall global vision is to build a “Champions League of MMA”.
In August, the PFL signed an investment agreement with SRJ Sports Investments, an entity owned by Saudi Arabia’s Public Investment Fund. As part of the partnership, SRJ acquired a minority equity ownership in the PFL, and became an investor in PFL Mena.
PFL Mena is designed to promote the region’s top fighters, while also providing a pathway to compete in the promotion globally. The league will host “showcase” fights to develop local and regional talent, such as Hattan Al Saif, the first female fighter from Saudi Arabia to sign a contract with a leading global MMA promotion.
On Saturday, the PFL hosted the inaugural “PFL Champions vs Bellator Champions” event in Riyadh, which also represented the first major MMA fight night to be staged in the kingdom.
When is it?
Firm dates are to be confirmed, but the opening event will take place in April. There will be four PFL Mena fights nights in 2024.
Where is it?
Although Saturday’s announcement did not provide details, The National understands all four events will take place in Saudi, with plans to broaden the scope next year to include other Mena countries.
Who will be competing?
The full roster will be confirmed next month, but the inaugural PFL Mena season will feature 32 fighters competing across four weight classes in that sports-season format: regular season, playoffs and championship.
Abdullah Al Qahtani, the first Saudi to sign with the PFL, is expected to be one of the league's prominent names. On Saturday, at “PFL Champions vs Bellator Champions”, Al Qahtani recorded a third-round TKO victory against India's Edukondala Rao to make it a third successive win since joining the PFL. It lifted the Riyadh-born athlete’s professional record to 8-1-0.
Who said what?
Peter Murray, CEO, PFL: “We are excited to announce the PFL’s second international league with our partners SRJ. Driven by the strategic importance of mixed martial arts in burgeoning markets, SRJ's investment underscores the immense potential of the sport in the region.
"PFL Mena expands the PFL brand and MMA footprint in the Middle East bringing events to the kingdom of Saudi Arabia and the wider region."
Danny Townsend, CEO, SRJ Sports Investment: “The launch of the PFL Mena League is another incredible milestone for the sport of MMA, and one we are delighted to play a role in. Saudi Arabia is quickly emerging as the international home of combat sports; bringing world-class talent here and to the wider Mena region remains at the core of SRJ’s investment mandate.
"With the launch of a new PFL Mena League, we're backing the development of the region's exceptional talent, helping provide new pathways to the top. We are confident that investments like these will continue inspiring even more young people to take up sport and help grow the MMA fanbase on a global scale.”
Jerome Mazet, general manager, PFL Mena: “We’re very excited to be launching PFL Mena and providing up-and-coming athletes from the Middle East a global platform for them to be able to showcase their skills and potentially compete for a life-changing opportunity at a PFL Championship and a million-dollar purse.
"Through PFL Mena, we hope to be able to not only find and develop the next Middle Eastern MMA star, but we also want to be able to put the spotlight on MMA in the region and give it the attention and the exposure that it deserves.”
White hydrogen: Naturally occurring hydrogen
Chromite: Hard, metallic mineral containing iron oxide and chromium oxide
Ultramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica content
Ophiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on land
Olivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour
UAE currency: the story behind the money in your pockets
What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
SPEC%20SHEET%3A%20SAMSUNG%20GALAXY%20Z%20FOLD5
%3Cp%3E%3Cstrong%3EMain%20display%3A%3C%2Fstrong%3E%207.6%22%20QXGA%2B%20Dynamic%20Amoled%202X%2C%20Infinity%20Flex%2C%202176%20x%201812%2C%2021.6%3A18%2C%20374ppi%2C%20HDR10%2B%2C%20up%20to%20120Hz%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECover%20display%3A%3C%2Fstrong%3E%206.2%22%20HD%2B%20Dynamic%20Amoled%202X%2C%202316%20x%20904%2C%2023.1%3A9%2C%20402ppi%2C%20up%20to%20120Hz%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EProcessor%3A%3C%2Fstrong%3E%20Qualcomm%20Snapdragon%208%20Gen%202%2C%204nm%2C%20octa-core%3B%20Adreno%20740%20GPU%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMemory%3A%3C%2Fstrong%3E%2012GB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECapacity%3A%3C%2Fstrong%3E%20256%2F512GB%20%2F%201TB%20(online%20exclusive)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPlatform%3A%3C%2Fstrong%3E%20Android%2013%2C%20One%20UI%205.1.1%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMain%20camera%3A%3C%2Fstrong%3E%20Triple%2012MP%20ultra-wide%20(f%2F2.2)%20%2B%2050MP%20wide%20(f%2F1.8)%20%2B%2010MP%20telephoto%20(f%2F2.4)%2C%20dual%20OIS%2C%203x%20optical%20zoom%2C%2030x%20Space%20Zoom%2C%20portrait%2C%20super%20slo-mo%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EVideo%3A%3C%2Fstrong%3E%208K%4024fps%2C%204K%4060fps%2C%20full-HD%4060%2F240fps%2C%20HD%40960fps%3B%20slo-mo%4060%2F240%2F960fps%3B%20HDR10%2B%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECover%20camera%3A%3C%2Fstrong%3E%2010MP%20(f%2F2.2)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInner%20front%20camera%3A%3C%2Fstrong%3E%20Under-display%204MP%20(f%2F1.8)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBattery%3A%3C%2Fstrong%3E%204400mAh%2C%2025W%20fast%20charging%2C%2015W%20wireless%2C%204.5W%20reverse%20wireless%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EConnectivity%3A%3C%2Fstrong%3E%205G%3B%20Wi-Fi%2C%20Bluetooth%205.3%2C%20NFC%20(Samsung%20Pay)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EI%2FO%3A%3C%2Fstrong%3E%20USB-C%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECards%3A%3C%2Fstrong%3E%20Nano-SIM%20%2B%20eSIM%3B%20dual%20nano-SIMs%20%2B%20eSIM%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EColours%3A%3C%2Fstrong%3E%20Cream%2C%20icy%20blue%2C%20phantom%20black%3B%20online%20exclusives%20%E2%80%93%20blue%2C%20grey%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIn%20the%20box%3A%3C%2Fstrong%3E%20Fold5%2C%20USB-C-to-USB-C%20cable%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20Dh6%2C799%20%2F%20Dh7%2C249%20%2F%20Dh8%2C149%3C%2Fp%3E%0A
COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Haltia.ai%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202023%0D%3Cbr%3E%3Cstrong%3ECo-founders%3A%3C%2Fstrong%3E%20Arto%20Bendiken%20and%20Talal%20Thabet%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%2C%20UAE%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20AI%0D%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%2041%0D%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20About%20%241.7%20million%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Self%2C%20family%20and%20friends%26nbsp%3B%3C%2Fp%3E%0A
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates