All Blacks would consider missing next World Cup over commercial restrictions

Steve Tew, the New Zealand Rugby Union (NZRU) chief executive, says major rugby unions are losing money under current arrangements in World Cup years.

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WELLINGTON // New Zealand would consider pulling out of the next Rugby World Cup unless commercial restrictions imposed on teams were revamped, according to the New Zealand Rugby Union (NZRU) chief executive Steve Tew.

Tew said such a drastic and unprecedented step would be "the very last port of call" but could not be ruled out, as current arrangements meant his organisation posted a loss every time the quadrennial tournament was held.

"That's obviously a last resort and our style is to be consultative, collaborative and to try to work with everybody to find a solution," Tew told Radio New Zealand when asked if the All Blacks could boycott the 2015 World Cup in England.

Tew said that International Rugby Board (IRB) rules penalised major unions in World Cup years because their regular Test schedules were curtailed and teams were not allowed to promote their sponsors during the tournament.

He said this meant that competing at the 2011 World Cup was costing the NZRU more than NZ$13 million (Dh37.8m).

"It's putting pressure on the balance sheet and frankly, in the current environment, we just can't afford to run a World Cup-year loss, nor do we think it's necessary." he said.

Earlier, Tew told the UK's Guardian newspaper: "The prospects of us going to England in 2015 under the current model are very slim. We cannot continue to sign on for an event that costs us so much money."

He told Radio NZ that the NZRU had been pushing the IRB for changes to the commercial arrangements for eight years and had gone public to try to ensure the issue was finalised by 2015.

"Now is not a bad time to make sure the issue is raised and considered, to give ourselves enough time to find a solution without having to go to any drastic measures," he said.

"We have the support of most of the major unions and a review is not only necessary but now, in our view, quite urgent."

Tew said the bulk of the NZRU's NZ$13 million shortfall came from television revenues and gate receipts lost because the annual Tri-Nations competition was shortened in World Cup years so it did not clash with the tournament.

He said other major unions faced similar problems, estimating their combined losses at US$55-63m.

Tew said solutions the IRB could consider were changing the World Cup date, to allow a full Tri-Nations schedule, or paying more money to participating unions.

He also said the IRB's World Cup sponsorship rules, designed to avoid any clash between team sponsors and the IRB's own corporate supporters, should be relaxed.

"In football, the Fifa model, there is room for both sets of sponsors to get some coverage during the World Cup period and we think that's something we should be looking at very seriously," he said.

A Rugby World Cup Ltd spokesman said the commercial model that applied to the tournament was being reviewed.

"We are committed to working in collaboration with our unions to ensure that the tournament continues to balance the strategic needs of our unions with the ability to provide the financial platform for the development of [the] sport," he said.