Business Extra: Front Office Sports founder on the future of sport media coverage


The National

There is more to sport than winning and losing. There is also the business of sport, which, as well as the athletes and their training methods, includes agents, franchises and team owners.

And then there is the media coverage, which is crucial for both the business of sport and its loyal fans.

In this episode of Business Extra, host Cody Combs is joined by Adam White, founder and chief executive of Front Office Sports, to discuss the evolving landscape of sport, business and the future of sport media coverage.

Front Office Sports earned AdWeek’s Hottest in Sports title in 2022 and 2024, among other accolades, and was named one of Fast Company's most innovative groups in 2021.

Tu Jhoothi Main Makkaar

Director: Luv Ranjan

Stars: Ranbir Kapoor, Shraddha Kapoor, Anubhav Singh Bassi and Dimple Kapadia

Rating: 3/5

What is the Supreme Petroleum Council?

The Abu Dhabi Supreme Petroleum Council was established in 1988 and is the highest governing body in Abu Dhabi’s oil and gas industry. The council formulates, oversees and executes the emirate’s petroleum-related policies. It also approves the allocation of capital spending across state-owned Adnoc’s upstream, downstream and midstream operations and functions as the company’s board of directors. The SPC’s mandate is also required for auctioning oil and gas concessions in Abu Dhabi and for awarding blocks to international oil companies. The council is chaired by Sheikh Khalifa, the President and Ruler of Abu Dhabi while Sheikh Mohamed bin Zayed, Abu Dhabi’s Crown Prince and Deputy Supreme Commander of the Armed Forces, is the vice chairman.

Updated: July 13, 2024, 6:45 AM