Business Extra: Front Office Sports founder on the future of sport media coverage



There is more to sport than winning and losing. There is also the business of sport, which, as well as the athletes and their training methods, includes agents, franchises and team owners.

And then there is the media coverage, which is crucial for both the business of sport and its loyal fans.

In this episode of Business Extra, host Cody Combs is joined by Adam White, founder and chief executive of Front Office Sports, to discuss the evolving landscape of sport, business and the future of sport media coverage.

Front Office Sports earned AdWeek’s Hottest in Sports title in 2022 and 2024, among other accolades, and was named one of Fast Company's most innovative groups in 2021.

Updated: September 26, 2024, 6:09 AM

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