Business Extra: All about the UAE-based social media app that promises better monetisation


  • English
  • Arabic

In the rapidly evolving world of social media, many new, innovative platforms are still trying to challenge the dominance of industry giants by promising better experience and – in some cases – better monetisation tools.

In this episode of Business Extra’s series looking at social media platforms, host Cody Combs is joined by Dave Catudal, founder of Lyvely, a UAE-based social media app that aims to revolutionise both user engagement and monetisation.

They discuss the potential for new social media platforms in a market saturated with established players, exploring how Lyvely aims to carve out its niche through prioritising user empowerment over traditional algorithm-driven content curation.

Updated: September 26, 2024, 6:06 AM
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