It’s Ramadan and for the first time in my life I’ve felt the cold doors of the iron cage of capitalism enclose around me.
In school I read Max Weber’s Spirit of Capitalism and the Iron Cage, but couldn’t really conceptualise it.
Capitalism, he writes, “was once imagined as a spiritual calling. The early Protestants, believed through working hard and gaining wealth, they would earn God’s favour. Later, God was put aside and the drive for wealth and status became the means to the end.”
According to the research group Dinar Standard, the global Muslim market is worth an estimated $6.7 trillion (Dh24tn). Sadly, I provide the means to make abaya merchants and other modest clothing producers rich.
The burqa, chador, abaya and hijab were once viewed by the West as scary symbols of Islam. Now with celebrities such as Rihanna, Kim Kardashian and others “going sharia” for a day, Muslim clothing has gone the way of blue jeans in the early 1980s, from simple, inexpensive work wear to a desirable designer item.
Marx called this phenomenon the enigma of commodities. This is when an item goes beyond its original purpose and takes on a mysterious new social character.
In other words, it becomes a status symbol.
For the past 15 years, the abaya has been tweaked and teased using everything from fur to denim.
Until recently, abayas could be found for a reasonable price especially if you went to the souq. Prices ranged from Dh40 to Dh90. Sadly, those days are gone. The same shops are now selling abayas for anything from Dh350 to Dh1,300. What’s happened?
Several things drive the fashion industry’s interest in the Muslim world. Firstly, some in the US are using fashion as one of the many means of “reforming Muslim identity”, according to former US State Department adviser Shahed Amanullah. One path to this “reform” occurred in 2011, when an exhibition called iCover opened in Sharjah. This show, which was accompanied by a book and documentary, was designed to document the stories of covered women in the US. Those who visited the exhibit saw the following message: “You don’t have to wear only black. You should wear something that you can run and jump in.”
Two years later, you have hijab-wearing bloggers documented on social media by photographer Langston Hues and his Modest Street Fashion talent search. And you have the Dubai Islamic Economy Development Centre, which opened in 2013, and is one of many initiatives to focus on fashion and other industries. We also have the Islamic Fashion Design Council.
“What is the purpose of these efforts? Is it to build power within the Islamic communities or simply to make money?” Tariq Ramadan, the academic and writer, asked in a lecture recently. And where is the ordinary Muslim woman in all this? She is, in my opinion, a captive trying to escape the iron cage of fashion.
Leaving aside the abaya exploitation currently taking place at a souq near you, this speaks to a broader issue. Who is controlling how Muslim women dress? It seems the abaya is now a luxury item. This is especially seen with the rise of the hijabi fashion, which uses big-name brands and layers to cover up modestly.
Striving to look good is permitted in Islam, but there is a limit. Many will say that fashion drives fickle trends, conspicuous consumption and a tendency to show off to please others.
American activist Linda Sarsour illustrates this in I’m Tired, one of her Hijabi Monologues: “I’m tired of picking out outfits, colours, accessories, every day for public relations purposes-to ensure I look approachable, yet modest. It is so much easier to throw on my linen shawl and black abaya over my pyjamas.”
This is the way of life I prefer – a simple abaya without the bling and the iron cage.
Maryam Ismail is a sociologist and teacher who divides her time between the US and the UAE
MATCH INFO
What: 2006 World Cup quarter-final
When: July 1
Where: Gelsenkirchen Stadium, Gelsenkirchen, Germany
Result:
England 0 Portugal 0
(Portugal win 3-1 on penalties)
The specs
Engine: 3.6-litre, V6
Transmission: eight-speed auto
Power: 285hp
Torque: 353Nm
Price: Dh159,900
On sale: now
Nepotism is the name of the game
Salman Khan’s father, Salim Khan, is one of Bollywood’s most legendary screenwriters. Through his partnership with co-writer Javed Akhtar, Salim is credited with having paved the path for the Indian film industry’s blockbuster format in the 1970s. Something his son now rules the roost of. More importantly, the Salim-Javed duo also created the persona of the “angry young man” for Bollywood megastar Amitabh Bachchan in the 1970s, reflecting the angst of the average Indian. In choosing to be the ordinary man’s “hero” as opposed to a thespian in new Bollywood, Salman Khan remains tightly linked to his father’s oeuvre. Thanks dad.
Company Profile
Name: Direct Debit System
Started: Sept 2017
Based: UAE with a subsidiary in the UK
Industry: FinTech
Funding: Undisclosed
Investors: Elaine Jones
Number of employees: 8
Getting there and where to stay
Etihad Airways operates seasonal flights from Abu Dhabi to Nice Côte d'Azur Airport. Services depart the UAE on Wednesdays and Sundays with outbound flights stopping briefly in Rome, return flights are non-stop. Fares start from Dh3,315, flights operate until September 18, 2022.
The Radisson Blu Hotel Nice offers a western location right on Promenade des Anglais with rooms overlooking the Bay of Angels. Stays are priced from €101 ($114), including taxes.
Another way to earn air miles
In addition to the Emirates and Etihad programmes, there is the Air Miles Middle East card, which offers members the ability to choose any airline, has no black-out dates and no restrictions on seat availability. Air Miles is linked up to HSBC credit cards and can also be earned through retail partners such as Spinneys, Sharaf DG and The Toy Store.
An Emirates Dubai-London round-trip ticket costs 180,000 miles on the Air Miles website. But customers earn these ‘miles’ at a much faster rate than airline miles. Adidas offers two air miles per Dh1 spent. Air Miles has partnerships with websites as well, so booking.com and agoda.com offer three miles per Dh1 spent.
“If you use your HSBC credit card when shopping at our partners, you are able to earn Air Miles twice which will mean you can get that flight reward faster and for less spend,” says Paul Lacey, the managing director for Europe, Middle East and India for Aimia, which owns and operates Air Miles Middle East.
Company Profile
Company name: Namara
Started: June 2022
Founder: Mohammed Alnamara
Based: Dubai
Sector: Microfinance
Current number of staff: 16
Investment stage: Series A
Investors: Family offices
COMPANY PROFILE
Name: SmartCrowd
Started: 2018
Founder: Siddiq Farid and Musfique Ahmed
Based: Dubai
Sector: FinTech / PropTech
Initial investment: $650,000
Current number of staff: 35
Investment stage: Series A
Investors: Various institutional investors and notable angel investors (500 MENA, Shurooq, Mada, Seedstar, Tricap)
RESULT
Al Hilal 4 Persepolis 0
Khribin (31', 54', 89'), Al Shahrani 40'
Red card: Otayf (Al Hilal, 49')
Five expert hiking tips
- Always check the weather forecast before setting off
- Make sure you have plenty of water
- Set off early to avoid sudden weather changes in the afternoon
- Wear appropriate clothing and footwear
- Take your litter home with you
THE SPECS
Battery: 60kW lithium-ion phosphate
Power: Up to 201bhp
0 to 100kph: 7.3 seconds
Range: 418km
Price: From Dh149,900
Available: Now
COMPANY PROFILE
Company name: Almouneer
Started: 2017
Founders: Dr Noha Khater and Rania Kadry
Based: Egypt
Number of staff: 120
Investment: Bootstrapped, with support from Insead and Egyptian government, seed round of
$3.6 million led by Global Ventures
if you go
The flights
Etihad and Emirates fly direct from the UAE to Seoul from Dh3,775 return, including taxes
The package
Ski Safari offers a seven-night ski package to Korea, including five nights at the Dragon Valley Hotel in Yongpyong and two nights at Seoul CenterMark hotel, from £720 (Dh3,488) per person, including transfers, based on two travelling in January
The info
Visit www.gokorea.co.uk
Name: Peter Dicce
Title: Assistant dean of students and director of athletics
Favourite sport: soccer
Favourite team: Bayern Munich
Favourite player: Franz Beckenbauer
Favourite activity in Abu Dhabi: scuba diving in the Northern Emirates
THE SPECS
Engine: Four-cylinder 2.5-litre
Transmission: Seven-speed auto
Power: 165hp
Torque: 241Nm
Price: Dh99,900 to Dh134,000
On sale: now
The Transfiguration
Director: Michael O’Shea
Starring: Eric Ruffin, Chloe Levine
Three stars
MATCH INFO
Who: UAE v USA
What: first T20 international
When: Friday, 2pm
Where: ICC Academy in Dubai