Writing to a friend in April 1776, the future US president John Adams suggested that the best form of government was one "which communicates ease, comfort, security or happiness to the greatest number of persons and in the greatest degree, is the best”. Along with life and liberty, the pursuit of happiness then became one of the inalienable rights in the US Declaration of Independence produced by Mr Adams and others a few months later.
I was remembering this phrase as I drove from Saadiyat Island (translation: “the place of happiness”) to the post office (motto: “we deliver happiness”) to send a greetings card (the message: “happy birthday”).
At some point in the 19th and 20th centuries, the promotion of happiness slipped off the to-do list for governments. But it is now firmly back on the global and national policy agenda. A growing number of countries are joining the United Arab Emirates in appointing ministers to promote happiness or wellbeing or – as in the recent case in the UK – to tackle issues such as loneliness. Nations now compete for places on the World Happiness Index, currently topped by Norway, or jostle for the top spot on the Happy Planet Index, currently led by Costa Rica. Some governments have "nudge" units, which provide pointers showing where to go to increase wellbeing. Cass Sunstein of Harvard likens these to a GPS for life, with the best examples being schemes to automatically enroll people in retirement plans, simplify forms for accessing financial help and inform the public about how the energy they are using compares to their neighbours.
It is not just a government or academic effort. Authors such as Meik Wiking are moving the issue from academic debates to the bookshop. His bestseller The Little Book of Lykke looks at how 20 different societies promote and measure wellbeing. Meanwhile, digital platforms such as Happify aim to increase positivity and reduce stress levels and depression. Companies such as Hitachi are collecting data from wearable technology to measure employee happiness. There is even a candidate for the world's happiest man, a French biochemist turned Buddhist monk, Mathieu Ricard.
Some countries are even building their soft power brand around wellbeing. India, which will be represented by Prime Minister Narendra Modi at this week's World Government Summit in Dubai, has a minister of yoga, ayurveda and homeopathy and has initiated an annual international yoga day. And two years ago, the UAE appointed its own Minister of State for Happiness and Wellbeing, Ohood Al Roumi, whose remit is to help make the country among the happiest in the world.
There is, of course, a danger that promotion of happiness and wellbeing becomes a bit like the Lego movie, with smiling citizens and colleagues reassuring each other with forced jollity that "everything is awesome". And many fear that digital technology will increase inequality and divide us into digital overlords and slaves. We are already seeing how technology can override human instincts and alter the way that our hands and minds interact with inanimate objects, a three-year-old with an iPad is the 21st century equivalent of an early Paleolithic hominid reshaping stone tools. Maybe digitalisation is even damaging our souls and our ability to think. We risk being so connected that we lose our ability to truly connect.
That is why it is so important that pioneers and scientists back the agenda with hard evidence and that policymakers build the credibility needed to bring more countries on board and to genuinely engage people in the effort.
The good news is that the evidence is starting to emerge. Credible studies have shown that compassionate people are happier, healthier, more self-confident, less self-critical and more flexible. Measuring wellbeing fundamentally improves policymaking. More flexible working arrangements increase productivity and profitability. Small increases in therapy can disproportionately reduce mental illness and increase happiness: each dollar of mental health expenditure leads to more than double the amount ($2.50) in GDP. And crucially, there is a correlation between connectedness, perseverance and higher school test scores. There is a proven link, therefore, between wellbeing and academic attainment and between happiness and productivity.
The effort will be given further heft with a report released in Dubai this week as part of the global dialogue on happiness, which dominated WGS talks yesterday. Led by Jeffrey Sachs, more than 60 international scientists and experts have been looking in detail at how to develop policies that build happiness in schools, homes and communities across the world. They have been highlighting extraordinary pioneers from Costa Rica to Scandinavia and set out a blueprint for further improvement. This could mark the moment when the international community starts to say that the wellbeing of citizens is central to how we organise ourselves as a global society.
Long before Mr Adams, the Greek philosopher Aristotle was telling his students that “happiness is the meaning and the purpose of life, the whole aim of human existence”. That might sound slightly selfish to our modern ears. But when countries like the US are becoming wealthier but less happy, helping people be happier is surely as noble an aim for society today as it was for Mr Adams and Aristotle. Set aside that well-honed 21st century cynicism for a moment and imagine a global happiness movement that puts more power in the hands of the individual citizen, underpinned by toleration, fairness, reason and curiosity. That would be a pretty serious business indeed.
Tom Fletcher is a former UK ambassador and adviser to three prime ministers. He is an adviser at the Emirates Diplomatic Academy, a visiting professor at New York University Abu Dhabi and the author of The Naked Diplomat: Power and Politics in the Digital Age
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
The specs: 2018 Honda City
Price, base: From Dh57,000
Engine: 1.5L, in-line four-cylinder
Transmission: Continuously variable transmission
Power: 118hp @ 6,600rpm
Torque: 146Nm @ 4,600rpm
Fuel economy, combined: 5.8L / 100km
Things Heard & Seen
Directed by: Shari Springer Berman, Robert Pulcini
Starring: Amanda Seyfried, James Norton
2/5
UAE Team Emirates
Valerio Conti (ITA)
Alessandro Covi (ITA)
Joe Dombrowski (USA)
Davide Formolo (ITA)
Fernando Gaviria (COL)
Sebastian Molano (COL)
Maximiliano Richeze (ARG)
Diego Ulissi (ITAS)
Dhadak 2
Director: Shazia Iqbal
Starring: Siddhant Chaturvedi, Triptii Dimri
Rating: 1/5
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
COMPANY PROFILE
Name: Akeed
Based: Muscat
Launch year: 2018
Number of employees: 40
Sector: Online food delivery
Funding: Raised $3.2m since inception
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
Don't get fined
The UAE FTA requires following to be kept:
- Records of all supplies and imports of goods and services
- All tax invoices and tax credit notes
- Alternative documents related to receiving goods or services
- All tax invoices and tax credit notes
- Alternative documents issued
- Records of goods and services that have been disposed of or used for matters not related to business
THE SPECS
Engine: AMG-enhanced 3.0L inline-6 turbo with EQ Boost and electric auxiliary compressor
Transmission: nine-speed automatic
Power: 429hp
Torque: 520Nm
Price: Dh360,200 (starting)
Match info
Uefa Champions League Group B
Barcelona v Tottenham Hotspur, midnight
Classification of skills
A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation.
A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.
The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000.
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Ziina users can donate to relief efforts in Beirut
Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”
Match info
Premier League
Manchester United 2 (Martial 30', Lingard 69')
Arsenal 2 (Mustafi 26', Rojo 68' OG)
The years Ramadan fell in May
Biog
Mr Kandhari is legally authorised to conduct marriages in the gurdwara
He has officiated weddings of Sikhs and people of different faiths from Malaysia, Sri Lanka, Russia, the US and Canada
Father of two sons, grandfather of six
Plays golf once a week
Enjoys trying new holiday destinations with his wife and family
Walks for an hour every morning
Completed a Bachelor of Commerce degree in Loyola College, Chennai, India
2019 is a milestone because he completes 50 years in business
Match info
Costa Rica 0
Serbia 1
Kolarov (56')
MATCH INFO
Champions League quarter-final, first leg
Ajax v Juventus, Wednesday, 11pm (UAE)
Match on BeIN Sports
MATCH INFO
Uefa Champions League quarter-final, second leg (first-leg score):
Manchester City (0) v Tottenham Hotspur (1), Wednesday, 11pm UAE
Match is on BeIN Sports
A new relationship with the old country
Treaty of Friendship between the United Kingdom of Great Britain and Northern Ireland and the United Arab Emirates
The United kingdom of Great Britain and Northern Ireland and the United Arab Emirates; Considering that the United Arab Emirates has assumed full responsibility as a sovereign and independent State; Determined that the long-standing and traditional relations of close friendship and cooperation between their peoples shall continue; Desiring to give expression to this intention in the form of a Treaty Friendship; Have agreed as follows:
ARTICLE 1 The relations between the United Kingdom of Great Britain and Northern Ireland and the United Arab Emirates shall be governed by a spirit of close friendship. In recognition of this, the Contracting Parties, conscious of their common interest in the peace and stability of the region, shall: (a) consult together on matters of mutual concern in time of need; (b) settle all their disputes by peaceful means in conformity with the provisions of the Charter of the United Nations.
ARTICLE 2 The Contracting Parties shall encourage education, scientific and cultural cooperation between the two States in accordance with arrangements to be agreed. Such arrangements shall cover among other things: (a) the promotion of mutual understanding of their respective cultures, civilisations and languages, the promotion of contacts among professional bodies, universities and cultural institutions; (c) the encouragement of technical, scientific and cultural exchanges.
ARTICLE 3 The Contracting Parties shall maintain the close relationship already existing between them in the field of trade and commerce. Representatives of the Contracting Parties shall meet from time to time to consider means by which such relations can be further developed and strengthened, including the possibility of concluding treaties or agreements on matters of mutual concern.
ARTICLE 4 This Treaty shall enter into force on today’s date and shall remain in force for a period of ten years. Unless twelve months before the expiry of the said period of ten years either Contracting Party shall have given notice to the other of its intention to terminate the Treaty, this Treaty shall remain in force thereafter until the expiry of twelve months from the date on which notice of such intention is given.
IN WITNESS WHEREOF the undersigned have signed this Treaty.
DONE in duplicate at Dubai the second day of December 1971AD, corresponding to the fifteenth day of Shawwal 1391H, in the English and Arabic languages, both texts being equally authoritative.
Signed
Geoffrey Arthur Sheikh Zayed
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Tips for job-seekers
- Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
- Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.
David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East