As the rest of the world watched Saturday night’s Pharaohs Golden Parade in amazement, Egyptians were reinvigorated with new nationalistic pride, as the country of more than 100 million people faces significant challenges.
The parade involved the relocation of 22 royal mummies from Tahrir Square’s historic Egyptian Museum to their new home at Islamic Cairo’s newly inaugurated National Museum of Egyptian Civilization.
The procession, which was nothing short of lavish, reportedly cost the Egyptian government millions of dollars, garnering largely positive reviews from around the world.
The much-anticipated event was announced last year as a landmark step towards revamping Egypt’s ailing tourism sector, showcasing to audiences around the world that Egypt is safe and more than equipped to welcome tourists.
In the wake of the procession, social media erupted with nationalistic pride as Egyptians were overwhelmed by compliments from awestruck onlookers around the world.
"It was great! I got very emotional while watching. I am super proud of what we did. The whole thing was absolutely impressive. Goosebumps all over," explained Aya Sayed, 25, an Egyptian social media influencer, to The National.
The parade was certainly designed to play on spectators’ heartstrings and quieten residual national anxieties over a recent blockage in the Suez Canal, and the ongoing struggle with Ethiopia over Egypt’s vital share of the Nile’s waters.
Patriotism has been a cornerstone of the Sisi administration’s political discourse, and the parade further emphasised this point.
A lineup of famous names
The parade featured a moving performance by the United Philharmonic Orchestra, which included 120 musicians and 100 singers performing a new composition by Egyptian composer Hesham Nazih.
The star power was all the more pronounced by the participation of Arab A-list celebrities who made speeches about the importance of Egypt’s cultural history and the significance of its ancient civilizational roots.
“There was a huge amount of research that went into the parade. Every detail had to be right, from the hieroglyphs on the mummy vehicles to the spelling of the royals’ names,” says Arto Belekdanian, an Egyptologist at the tourism ministry’s science division.
"Egypt certainly needed a win after the debacles in the Suez Canal, the Sohag train accident, and the building collapse" says Zeina Aly, 30, a visual artist based in Cairo.
While most people agree that the money spent on the parade is warranted, since it will drum up tourism revenue down the line, others felt that the funds would have been better spent on dealing with the ongoing Covid-19 crisis.
"This money could have been used on developing our hospitals, or opening more Covid-19 vaccination centres, or even providing PCR testing free of charge," asserts Hazem Fouad, a senior business development officer based in Cairo.
However long it might take to recoup the expenditure through tourism revenue, there's little doubt that onlookers were impressed by a re-vamped Cairo.
The Pharaonic extravaganza saw the streets on the parade’s route, between the typically congested areas of downtown Cairo and Old Cairo, completely revamped for the event, receiving a fresh coat of paint and installed with light fixtures that made for an exciting spectacle.
The newly-opened National Museum of Egyptian Civilization - the mummies’ new resting place - was inaugurated this month after a two-year national restoration project for the Ain Al Seera area of Fustat, which includes a small lake which the museum sits on the banks of.
Ain Al Seera was a densely populated slum in 2019, but it has since been cleared and rebuilt as part of the government’s efforts to promote tourism in Islamic Cairo.
Securing the mummies’ path through the streets of Cairo reportedly required some residents in the area to vacate their homes for a short time as a security measure which was a major point of contention for the more cynical members of Egypt’s Twitterati.
“Yes, there were sacrifices that had to be made. But all progress has its casualties,” said Karim Deifallah, 34.
The mummies’s exhibit will open to the public on April 18 following minor restoration work.
Each mummy is set to be displayed alongside the coffin it was found in a special exhibit designed to look like the ancient Egyptian conception of the afterlife, with walls painted black and adorned with funereal incantations.
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Profile of Tamatem
Date started: March 2013
Founder: Hussam Hammo
Based: Amman, Jordan
Employees: 55
Funding: $6m
Funders: Wamda Capital, Modern Electronics (part of Al Falaisah Group) and North Base Media
The Florida Project
Director: Sean Baker
Starring: Bria Vinaite, Brooklynn Prince, Willem Dafoe
Four stars
Zayed Sustainability Prize
The biog
Favourite food: Tabbouleh, greek salad and sushi
Favourite TV show: That 70s Show
Favourite animal: Ferrets, they are smart, sensitive, playful and loving
Favourite holiday destination: Seychelles, my resolution for 2020 is to visit as many spiritual retreats and animal shelters across the world as I can
Name of first pet: Eddy, a Persian cat that showed up at our home
Favourite dog breed: I love them all - if I had to pick Yorkshire terrier for small dogs and St Bernard's for big
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
Ultra processed foods
- Carbonated drinks, sweet or savoury packaged snacks, confectionery, mass-produced packaged breads and buns
- margarines and spreads; cookies, biscuits, pastries, cakes, and cake mixes, breakfast cereals, cereal and energy bars;
- energy drinks, milk drinks, fruit yoghurts and fruit drinks, cocoa drinks, meat and chicken extracts and instant sauces
- infant formulas and follow-on milks, health and slimming products such as powdered or fortified meal and dish substitutes,
- many ready-to-heat products including pre-prepared pies and pasta and pizza dishes, poultry and fish nuggets and sticks, sausages, burgers, hot dogs, and other reconstituted meat products, powdered and packaged instant soups, noodles and desserts.
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
The biog
Age: 19
Profession: medical student at UAE university
Favourite book: The Ocean at The End of The Lane by Neil Gaiman
Role model: Parents, followed by Fazza (Shiekh Hamdan bin Mohammed)
Favourite poet: Edger Allen Poe
The Penguin
Starring: Colin Farrell, Cristin Milioti, Rhenzy Feliz
Creator: Lauren LeFranc
Rating: 4/5
The bio
Favourite book: Peter Rabbit. I used to read it to my three children and still read it myself. If I am feeling down it brings back good memories.
Best thing about your job: Getting to help people. My mum always told me never to pass up an opportunity to do a good deed.
Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.
Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.
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Uefa Champions League semi-final, second leg result:
Ajax 2-3 Tottenham
Tottenham advance on away goals rule after tie ends 3-3 on aggregate
Final: June 1, Madrid
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Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
Company profile
Date started: January, 2014
Founders: Mike Dawson, Varuna Singh, and Benita Rowe
Based: Dubai
Sector: Education technology
Size: Five employees
Investment: $100,000 from the ExpoLive Innovation Grant programme in 2018 and an initial $30,000 pre-seed investment from the Turn8 Accelerator in 2014. Most of the projects are government funded.
Partners/incubators: Turn8 Accelerator; In5 Innovation Centre; Expo Live Innovation Impact Grant Programme; Dubai Future Accelerators; FHI 360; VSO and Consult and Coach for a Cause (C3)
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Torque: 850Nm
Transmission: 8-speed Tiptronic automatic
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On sale: Now
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Avatar: Fire and Ash
Director: James Cameron
Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana
Rating: 4.5/5
The story of Edge
Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, established Edge in 2019.
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Edge has an annual revenue of $5 billion and employs more than 12,000 people.
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Who's who in Yemen conflict
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Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
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Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000