Maldives launches ‘I’m Vaccinated’ tourism campaign

The country is highlighting its ambitions to have the world's first fully vaccinated tourism workforce

The target is for the Maldives to have the first fully vaccinated tourism workforce. Courtesy Sheraton Full Moon Resort & Spa

Visit Maldives has teamed up with the country’s ministry of tourism to launch the "I'm Vaccinated" campaign.

The new messaging is designed to highlight the initiatives undertaken by the archipelago in ensuring that it remains one of the safest destinations in the world for travellers.

The aim is for the Maldives to have the first fully vaccinated tourism workforce. This, along with the archipelago's topography, which naturally lends itself to social distancing, and stringent safety measures but in place by authorities, will ensure that travellers can feel completely secure when visiting.

At an event to unveil the campaign, Abdulla Mausoom, Minister of Tourism for the Maldives, commented on the impact that Covid-19 has had on the country's tourism industry, and highlighted the sacrifices and efforts made by those working in the tourism and health industries.

At present, 65 per cent of the those eligible in the Maldives have been vaccinated, while 90 per cent of those eligible in the tourism industry have received their doses, as the country focuses on achieving herd immunity.

All members of the tourism industry who have received their vaccine will wear a dedicated I'm Vaccinated badge.

Also part of the campaign is a microsite that will show how many members of the tourism industry have received their prescribed doses, as well as information for those in the industry looking to get vaccinated, and all the latest health guidelines.

The Maldives government aims to provide free Covid-19 vaccines to all citizens and residents in the coming months. The destination has also announced plans to offer the Covid-19 vaccine to tourists, once all nationals and residents have been fully vaccinated. Mausoom has touted a new 3V plan, which stands for Visit, Vaccinate, Vacation, as an incentive to visit the South Asian archipelago. It would be the first country to offer vaccine packages to visitors.

At present, the Maldives is accepting visitors with a negative PCR test taken less than three days before travel, or those who are fully vaccinated, with no quarantine requirements.