WATCH: Meet the female barber challenging cultural norms in the UAE


  • English
  • Arabic

Hair salons across the UAE often have signs plastered on their doors that say “ladies only” or “no men allowed”. While signs excluding females are rarely posted outside of barbershops, there is an unspoken rule that this is male-only territory.

Popular barbershop Chaps & Co is challenging this long-held tradition by adding female barbers to its team. Having qualified in hair styling five years ago, Samantha Lloyd, 29, left the United Kingdom and landed in Dubai earlier this month.

She’s currently one of the only female barbers in the UAE who is licensed to work in a non-hotel barbershop for males. “I’m overwhelmed, it still hasn’t sunk in,” she says when we meet. Her uniform, which consists of tapered black trousers, black braces and a white blouse, is identical to that of the male barbers at Chaps & Co, save for a black scarf tied around her neck. “I told them when I first came that I didn’t want to stand out,” she says, recognising that the culture here may not be accepting of a female figure in the barbershop, let alone one that routinely touches a man’s hair and beard.


Section 4-9 of the Health Requirements for Barber Shops, compiled by the Dubai Government's Public Health & Safety Department, states that: "females are not allowed to work/be present in barbershops. Only in the barbershops that are existing in the hotels that [are] graded as four or more stars."
Special approvals were secured for Lloyd. "Our female barbers were recruited specifically for our Dubai Design District [d3] location, which as a community that boasts creativity and innovation and all things 'different'," says Jordan Davies, owner of Chaps & Co. "Obtaining approvals from our business partners at d3 was straightforward and the idea was encouraged."

Davies acknowledges that there are prejudices surrounding the idea of a female barber in the UAE. "We believe this is deeply rooted in the barbershop tradition, combined with the Middle Eastern tradition," he says. Which raises the question – why bother to recruit female barbers at all? "In short, it's unique and it's cool," says Davies.
But there's also a weightier reason behind Davies' decision to put a female on his team. "In the grooming industry, there's a different type of glass ceiling. It's in the barbershop instead of the boardroom, and it works on the assumption that women can't make good barbers simply because of their gender, and that barbershops should be sanctuaries for men," he explains. "At Chaps & Co, we're not proto-feminist; if females happily visit male hair stylists, why wouldn't the reverse be true?"

Still, female barbers aren’t always treated exactly like their male colleagues. In her few weeks working in Dubai so far, Lloyd says that she has faced resistance from a client who seemed gob-smacked that he was getting his hair cut by a woman. “He wouldn’t look in the mirror, and he was so rude. He sat in my seat and made me feel like I was nothing, but I didn’t let him walk all over me. I know my job,” she says. With conviction, Lloyd kept the client and cut his hair, and he walked out of Chaps & Co promising to come back to her. “He even left me quite a good tip,” she adds.

When she first started in the business, Lloyd assumed that a friendly disposition would be as important as technical skills. “But no, probably about 60 per cent of my clients are so fussy about their hair, that they wouldn’t even talk to me. So that’s when I knew my work was showing – some people would come in, just say hello, and I’d say goodbye at the end, and that was it. They didn’t want to know anything, they just wanted a great haircut and then they would go home,” she says.

So why choose to cut men’s hair, rather than women’s? “The vibe in a barbershop is quite different from that in a women’s salon. It’s a much more laid-back atmosphere and you have more chances to be creative,” says female barber Bianca Heslop, who will be joining Lloyd at Chaps & Co this August. “Guys are a lot more adventurous with their hair, and easier to talk to than females – although they’re not any less fussy.”

Lloyd maintains that a barber’s work requires a specific skill-set and extra attention to detail. She explains that many men’s styles cannot be replicated by ordinary hair stylists – they require a barber’s training and experience. “If you went into a barbershop and asked for a skin fade, you’d come out looking clean, smart and confident with your haircut. If you went to a hairdresser, you’d come out thinking ‘Oh God, now I need to go to a barber [to fix it]’. They’re used to long, bouncy, colourful hair, things like that; we’re all about little nitty-gritty details,” she says.

Over the past few weeks in Dubai, Lloyd has been introduced to some new techniques – like threading, which is commonly used at UAE barbershops to give the lines of the beard precision and definition. She has also observed that men here seem more concerned about their beards than men back in the UK.

“Being in a country where there’s a lot of money, men like to look good in every way,” she says. “There’s no point having a Rolls-Royce and then rocking up with a beard like Santa Claus.”

More from Lifestyle

* Updated: July 30, 2017 10:30 AM

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Champions League Last 16

Red Bull Salzburg (AUT) v Bayern Munich (GER) 

Sporting Lisbon (POR) v Manchester City (ENG) 

Benfica (POR) v Ajax (NED) 

Chelsea (ENG) v Lille (FRA) 

Atletico Madrid (ESP) v Manchester United (ENG) 

Villarreal (ESP) v Juventus (ITA) 

Inter Milan (ITA) v Liverpool (ENG) 

Paris Saint-Germain v Real Madrid (ESP)  

%3Cp%3E%3Cstrong%3ETHE%20SPECS%3C%2Fstrong%3E%0D%3Cbr%3EEngine%3A%203.5-litre%20V6%0D%3Cbr%3ETransmission%3A%209-speed%20automatc%0D%3Cbr%3EPower%3A%20279hp%0D%3Cbr%3ETorque%3A%20350Nm%0D%3Cbr%3EPrice%3A%20From%20Dh250%2C000%0D%3Cbr%3EOn%20sale%3A%20Now%3C%2Fp%3E%0A
Should late investors consider cryptocurrencies?

Wealth managers recommend late investors to have a balanced portfolio that typically includes traditional assets such as cash, government and corporate bonds, equities, commodities and commercial property.

They do not usually recommend investing in Bitcoin or other cryptocurrencies due to the risk and volatility associated with them.

“It has produced eye-watering returns for some, whereas others have lost substantially as this has all depended purely on timing and when the buy-in was. If someone still has about 20 to 25 years until retirement, there isn’t any need to take such risks,” Rupert Connor of Abacus Financial Consultant says.

He adds that if a person is interested in owning a business or growing a property portfolio to increase their retirement income, this can be encouraged provided they keep in mind the overall risk profile of these assets.