Ready to Landor: British Airways reveals another retro livery on Boeing 747 as part of centenary

The livery was originally brought into service in 1984

A British Airways plane touches down in Phoenix in the US in 1996 with its Landor livery. Courtesy British Airways

British Airways has revealed the third design in its retro liveries as part of its centenary celebrations.

The Landor design adorned the British Airways fleet from 1984-1997, and will take to the skies on a Boeing 747.

The design features include the British Airways coat of arms with the motto "To Fly. To Serve" on the tail fin, with a stylised section of the Union Flag. The plane will also be re-named "City of Swansea", as the Landor livery aircraft was originally called.

It entered the paint bay last week at Dublin Airport and will return to London Heathrow later this month when it will commence services to long-haul destinations.

It will stay on the aircraft until it retires in 2023.

"The passion and pride we’ve seen for our heritage liveries so far, from both customers and colleagues, has been both phenomenal and humbling," said Alex Cruz, British Airways chairman and chief executive.

"We’re really thrilled to announce Landor as the latest iconic scheme to join the fleet as part of our centenary celebrations, and we’re sure this excitement will be reflected around the world.”

The first retro livery - rolled out a few weeks ago - was a British Overseas Airways Corporation design, which was used from 1964 to 1974.

British Airways is also in the process of repainting an Airbus A319 in the British European Airways livery which was originally used between 1959 and 1968.

The Landor livery on a Boeing 747. Courtesy British Airways

There will be a difference with this one however, as the aircraft will have a grey upper wing, rather than the traditional red, to meet current wing paint reflectivity requirements.

The airline said there is one final replica design to come.