![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/634NY5IYCPEBJO2GPHZEY2JZ4M.jpg?smart=true&auth=ec68a138763848e576537122562bf19278c3ac8383231e0f025d40cf3d5ade38&width=400&height=225)
A sign sits at the entrance to the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/JUBOZMHCOFGBQMTBWNYMST42W4.jpg?smart=true&auth=f97b73fa792d095960276f3aff0a88d17acd7866bb9992062d158f3a6ba6e2a2&width=400&height=225)
The ruins of Qasr Al-Bint stands at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
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A partial view of the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
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A car drives through the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
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The ruins of Qasr Al-Bint stands at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/I6M2L4PM4ICQ65ZYXRBSCYFUFQ.jpg?smart=true&auth=e0a5f8e9e6dee04aed80ea8204c0cb5edc60ef9f2d4c9fdb987c0c0703d6569f&width=400&height=225)
An employee opens the gate leading to the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
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Amr al-Madani, Saudi CEO of the Royal Commission for al-Ula (RCU) speaks to an employee while touring the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
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A Saudi woman walks in the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
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A visitor walks through the ruins of Qasr Al-Bint at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
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A worship site sits in the ruins of the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ZX5WSRDKYOC7EVYQCLISQV6XXA.jpg?smart=true&auth=0d04489985812dfd5bf8b76a4ddafd7e3c5b5e3a225c5859e181ff54b99f611d&width=400&height=225)
The ruins of Qasr Al-Bint stands at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/M3MBIHOUZXKJIEUPAV7D65VRWU.jpg?smart=true&auth=0fcd11c725be39941e23ac1d8947a7b602cdc4e83e0b702244526ea15109c93d&width=400&height=225)
Visitors gather at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/D2LRJFWC4EKW633YKDG2B7MSFE.jpg?smart=true&auth=9e9aca36a647c2bf52245cbe46e4e2ffafaebcb020d16ab2042bd485350c47bc&width=400&height=225)
Visitors walk through the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
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Visitors tour the ancient heritage site of excavated rock at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/VMPTOKGDRGNG7AJLCZ2DQF6XUE.jpg?smart=true&auth=aee9bc5be0ffb6bbdefbf210f6ddd3ac45e3b394db48b6829d3778e755f6fe98&width=400&height=225)
A road sign stands near the ancient heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/634NY5IYCPEBJO2GPHZEY2JZ4M.jpg?smart=true&auth=ec68a138763848e576537122562bf19278c3ac8383231e0f025d40cf3d5ade38&width=400&height=225)
A sign sits at the entrance to the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/JUBOZMHCOFGBQMTBWNYMST42W4.jpg?smart=true&auth=f97b73fa792d095960276f3aff0a88d17acd7866bb9992062d158f3a6ba6e2a2&width=400&height=225)
The ruins of Qasr Al-Bint stands at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
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A partial view of the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
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A car drives through the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/XPHMBUSKWON56YX4XDMAGVBA74.jpg?smart=true&auth=bdb924eb3d7bc4f4bf53f3ad73accb5ce0195d7ff895662e8f61e3834d7aaf38&width=400&height=225)
The ruins of Qasr Al-Bint stands at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/I6M2L4PM4ICQ65ZYXRBSCYFUFQ.jpg?smart=true&auth=e0a5f8e9e6dee04aed80ea8204c0cb5edc60ef9f2d4c9fdb987c0c0703d6569f&width=400&height=225)
An employee opens the gate leading to the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/SBVVTMWEHZFMPOYLHSCH5JK4PE.jpg?smart=true&auth=1d8735817d50c7522b6e0c0ddbc43cfd2907841cf6745f69bd344803b4960a4e&width=400&height=225)
Amr al-Madani, Saudi CEO of the Royal Commission for al-Ula (RCU) speaks to an employee while touring the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/VJNTGPCVXX6M36L2LSGTA4JDRU.jpg?smart=true&auth=186317fa7c565198d4473672392926373cd63e39a21c7d593f121a2e922444f1&width=400&height=225)
A Saudi woman walks in the Sharaan Nature Reserve near the town of al-Ula in northwestern Saudi Arabia. AFP
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A visitor walks through the ruins of Qasr Al-Bint at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
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A worship site sits in the ruins of the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ZX5WSRDKYOC7EVYQCLISQV6XXA.jpg?smart=true&auth=0d04489985812dfd5bf8b76a4ddafd7e3c5b5e3a225c5859e181ff54b99f611d&width=400&height=225)
The ruins of Qasr Al-Bint stands at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
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Visitors gather at the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/D2LRJFWC4EKW633YKDG2B7MSFE.jpg?smart=true&auth=9e9aca36a647c2bf52245cbe46e4e2ffafaebcb020d16ab2042bd485350c47bc&width=400&height=225)
Visitors walk through the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
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Visitors tour the ancient heritage site of excavated rock at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/VMPTOKGDRGNG7AJLCZ2DQF6XUE.jpg?smart=true&auth=aee9bc5be0ffb6bbdefbf210f6ddd3ac45e3b394db48b6829d3778e755f6fe98&width=400&height=225)
A road sign stands near the ancient heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/634NY5IYCPEBJO2GPHZEY2JZ4M.jpg?smart=true&auth=ec68a138763848e576537122562bf19278c3ac8383231e0f025d40cf3d5ade38&width=400&height=225)
A sign sits at the entrance to the ancient rock heritage site at Al Ula, Saudi Arabia. Saudi Arabia's Crown Prince Mohammed Bin Salman officially launched his vision of the mega tourism project at the ancient site of Al Ula. Bloomberg
Louvre Abu Dhabi architect Jean Nouvel to design Saudi Arabia's Al Ula Resort
The kingdom's newest tourist destination will be home to a nature reserve and a luxury resort
![Hayley Skirka](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/https%3A%2F%2Fs3.amazonaws.com%2Farc-authors%2Fthenational%2F5aa171d9-e19e-4724-894f-afdab957726f.png?smart=true&auth=0060497e4d6de279036bf67ee0e69c23726110ddc9067f6419a245b2b05cf91d&width=70&height=70)
Hayley Skirka
13 February, 2019
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