Priyanka Chopra Jonas unveiled as new face of Max Factor: actress to be 'creative collaborator' for make-up brand
The 'Quantico' star will consult with the cosmetics company to make sure it gets 'the connection right with women'
She's an actress, entrepreneur, activist, author and producer, and now, Priyanka Chopra Jonas can add a new string to her bow: creative collaborator.
The Jamshedpur-born Indian star has been revealed as the latest face of Max Factor, and will act as an ambassador and consultant for the make-up brand.
“What was most amazing to me about being a Max Factor ambassador was the legacy," the Baywatch actress said in a video announcing her new appointment.
"It started with movie stars, all the amazing women that I’ve grown up seeing and to be a part of that family, you know, it’s pretty cool."
While Chopra Jonas, 38, will probably front a number of beauty campaigns for the brand as part of her new role, she will also take a more hands-on approach behind the scenes.
As Max Factor's "creative collaborator”, she will share her advice and point of view with the cosmetics company.
“She is getting involved at the language level, telling me what I should write down to the advertising,” Stefano Curti, chief brand officer of Coty, told the journal Women's Wear Daily. “Her passion is to make sure we get the language, the insight and the connection right with women."
This isn't the only recent beauty tie-in for Chopra Jonas, either. The star, who is married to singer Nick Jonas, launched her own sustainable haircare line, Anomaly Haircare, in February. The brand, which debuted in North America, is expected to expand globally in the near future.
Chopra Jonas also released a bestselling memoir, Unfinished, this year, and opened a restaurant in New York City.
The White Tiger actress teamed up with chef Hari Nayak, a consultant chef for popular Dubai restaurants Masti, Moombai & Co and Bombay Bungalow, for Sona, which Chopra Jonas said she "poured her love for Indian food into”. The restaurant opened in New York in March.
Updated: May 12, 2021 05:16 PM