Pininfarina leaves other supercars in the dust with its Battista


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The specs

Engine: 4 liquid-cooled permanent magnet synchronous electric motors placed at each wheel

Battery: Rimac 120kWh Lithium Nickel Manganese Cobalt Oxide (LiNiMnCoO2) chemistry

Power: 1877bhp

Torque: 2300Nm

Price: Dh7,500,00

On sale: Now

 

Italy is the spiritual home of the super­car, with manufacturers such as Ferrari and Lamborghini founded in the country, but a previously lesser light has outshone them all. Pininfarina made its name as an independent designer making svelte cars for the big players for more than 90 years, and the manufacturer has branched out on its own to create a complete car for the first time.

The Pininfarina Battista delivers blisteringly quick performance that not only leaves its established competitors gasping, but even outperforms a modern Formula One car. Unsurprisingly, there is a touch of Ferrari about the Battista's looks, as the company has designed more than 60 models for the famous marque, but the car's figures of 1,900bhp and 2,300Nm of torque, with a 0-100 kilometres per hour time of 1.9 seconds and a 350kph top speed, makes it the fastest, most powerful road car to come from Italy. The catch? It's electric.

Look through the photo gallery above to see more of the Pininfarina Battista.

With its 120kWh T-shaped battery pack providing power to electric motors mounted inside each wheel, Pininfarina says drivers will be able to travel 450km before they need to recharge, which equates to about three trips between Abu Dhabi and Dubai, from this zero-emission supercar.

"We believe there is a soft spot for this car," says Luca Borgogno, design director for Pininfarina. "By being effectively a new brand to the supercar scene, it has made it possible for us to go straight to electric vehicles. We don't have the constraints of the likes of Porsche or Ferrari, where they have to build something that resembles a 911 or a 488, and with all due respect because I like Porsche and Ferrari. For us, this is a great advantage."

Battista "Pinin" Farina formed the design company in 1928 alongside car builder Vincenzo Lancia, and in 1951 Farina met Enzo Ferrari and agreed to design models for the carmaker. Farina was behind some of the most beautiful cars Ferrari produced. Today, the brand's team has designed cars not only for Lancia and Ferrari, but also for Honda, Alfa Romeo, Peugeot, Maserati, BMW and Renault, among others.

We are in a great position because the Pininfarina name has such great heritage as an established designer

The business is divided in two, with Pininfarina SpA continuing to contract out to manufacturers as independent designers, as well as working on non-automotive projects such as the air traffic control tower at the new Istanbul Airport, the Juventus Stadium in Turin and the Princess R35 luxury yacht. A second business, Automobili Pininfarina, will build a range of zero-emission cars, starting with the Battista.

“We are in a great position because the Pininfarina name has such great heritage as an established designer, yet we are also lucky to be perceived as being new, with the freedom to introduce a completely new concept without carrying the baggage of heritage that weighs down other manufacturers,” says Borgogno.

Attracting 'well-heeled owners'

Priced at Dh7.3 million, the Battista needs to attract the attention of well-heeled owners beyond the scope of ordinary Ferrari and Lamborghini buyers, but with a build run of only 150 models, Borgogno says he is confident buyers will be found. "The interest so far has been better than expected, as we had responses not only from typical supercar buyers and car collectors, but also from people who are new to the exotic car scene, having come from the EV side, and who are interested in clean technology," he explains.

"There are many wealthy people who choose to drive the Nissan Leaf, Toyota Prius or Tesla for environmental reasons, even though they like the thought of supercars. Now they have the option to move into this territory for the first time."

With 50 cars allocated for North America, 50 for Europe and 50 for the rest of the world – including the Middle East, where they are to be distributed through Dubai-based Adamas Motors – Battista will be manufactured in Cambiano, Italy from the second half of next year. This will be the first model from what will become a full range of high-end, zero‑emission cars, including SUVs, even though not every model will necessarily be electric, Borgogno says.

"We are working on another sporty project and then we need to consider the SUV sector, though our plan is to never be mass market," he says. "We're not saying we are an electric car company because in the future we may work with hydrogen or some other alternative fuel, but we don't have any plans to produce an internal combustion engine-powered car."
Aside from its home-grown team of designers, Pininfarina has recruited an impressive list of names and companies to help it realise its ambitions. Former Formula One driver Nick Heidfeld, who most recently raced in Formula E, joined as Pininfarina's chief test driver, while Croatian EV supercar manufacturer Rimac takes care of the electrics. Peter Tutzer has also joined after heading up the chassis work for Pagani, Bugatti and Porsche, and this small team, alongside other recruits, has experience that includes development work for cars such as the Bugatti Veyron, Lamborghini Urus, Mercedes-AMG Project One, Pagani Zonda and Porsche Mission E electric-­car concept.

Proving that it has no intention of being a one-hit wonder, in December Pininfarina announced its follow-up model: a luxury car code-named PF1 that is due to be unveiled during Monterey Car Week next August.

The%20specs
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Classification of skills

A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation. 

A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.

The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000. 

The specs: 2019 BMW X4

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Engine: 3.0-litre turbocharged in-line six-cylinder

Transmission: Eight-speed automatic

Power: 354hp @ 5,500rpm

Torque: 500Nm @ 1,550rpm

Fuel economy, combined: 9.0L / 100km

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David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East

COMPANY PROFILE

Name: Rain Management

Year started: 2017

Based: Bahrain

Employees: 100-120

Amount raised: $2.5m from BitMex Ventures and Blockwater. Another $6m raised from MEVP, Coinbase, Vision Ventures, CMT, Jimco and DIFC Fintech Fund

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2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks

2019: Trump calls Khan a “stone cold loser” before first state visit

2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”

2022:  Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency

July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”

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Dec 2025 Trump suggests migrants got Khan elected, calls him a “horrible, vicious, disgusting mayor”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

The specs

Engine: 4 liquid-cooled permanent magnet synchronous electric motors placed at each wheel

Battery: Rimac 120kWh Lithium Nickel Manganese Cobalt Oxide (LiNiMnCoO2) chemistry

Power: 1877bhp

Torque: 2300Nm

Price: Dh7,500,00

On sale: Now