What's in a name? Most of us are blissfully unaware of how a great many car companies came to be given their names, yet Cadillac, that so-American-it-hurts purveyor of big, luxurious automobiles, was named after a French explorer, Antoine Laumet de la Mothe, Sieur de Cadillac. Why? Because he was the founder, in 1701, of Detroit, the home of the American car industry. I like facts like that.
Cadillac was one of the companies that emerged from the ashes of the Henry Ford Motor Company when its namesake went his own way, and was swallowed up by a young General Motors in 1909, just seven years after it was formed, becoming GM's prestige brand. And things have remained the same ever since, with Cadillac being viewed by millions of Americans as the absolute be-all-and-end-all when it comes to automobiles. Yet, if we're being honest, they haven't always been all that good, have they? Sales in Europe have been pitiful, although China, the Middle East and, naturally, the United States, have bought into the brand in a big way over the years. But now GM is wanting a slice of that Euro action and it thinks it has a car that will appeal, not only to its traditional markets, but also the territories dominated by the likes of BMW's 3 Series and Merc's C-Class.
"The most important car Cadillac has ever launched." For a company that was founded 110 years ago, that's some statement, but GM's top brass is adamant that, in the new CTS, they have, at long last, produced a genuine rival to steal precious sales from the aforementioned German hierarchy. And it would appear that midnight oil has been burnt and homework has been done, because the amount of effort and sheer determination shown by these guys is extraordinary.
Putting its money where its mouth is, Cadillac has assembled a group of motoring journalists from all over the region, gathering us together at Abu Dhabi's Yas Marina circuit, where my contemporaries and I are to put the all-new ATS through its paces. Whenever I hear that a new model is to be demonstrated here, I normally have to stifle some pretty big yawns because mere track work alone cannot tell anyone enough to write a meaningful review. Normally, we're stifled by strictly enforced 120kph speed limits and have to drive the circuit in convoys of 10 or more cars, but today is different. Today we can really go for it.
We're to drive this - the smallest Cadillac on offer - on the south circuit, which is normally out of bounds on events such as this because it's a tight, extremely challenging section that has exposed the inexperience of plenty of drivers and resulted in some very expensive fender benders, to use American parlance. But first there are a couple of hours to try it for size on some of Abu Dhabi's most out-of-the-way roads.
Before I discuss what it's like, it's worth considering for a moment just how much work has been put into this car. Robert Kotarak, Cadillac's global vehicle performance manager, takes me through some of the highlights before hopping in the back to talk as we drive. Kotarak leads the team that engineered and tuned the ATS and, as he points out, there was a huge amount of pressure to get the car feeling and performing as a BMW rival should.
"We have an entirely new car here," he says with an evident pride, "and we first and foremost set out to make a car that was dynamic and huge fun to drive." This, he points out, meant benchmarking against cars that dominate the marketplace for mid-size saloons, namely the aforementioned 3 Series and C-Class, both of which are as well resolved as you'd rightly expect a car to be. So, with the bar set as high as it gets, the team had to get out of the US for a significant period of time.
"Yeah," concurs Kotarak, "we set up camp at the Nürburgring Nordschleife in Germany. We reasoned that that is where our rivals hone and perfect their vehicles and that we needed to do the same if we were to have a hope of competing." He's right, too, because that fearsome racetrack has a well-deserved reputation for being the toughest in the world - 20.81km of twisting, undulating, terrifying tarmac that has seen better days. For a car to set a new lap record there is all the world needs to know when making up its mind as to its merit and, for a US manufacturer so often derided over the decades for making cars that can't take corners, the 73 bends of the Nordschleife would make any handling flaws immediately, and embarrassingly, apparent.
The CTS engineers weren't just based in that stunning region of Germany - they were all over the planet, testing in extremes, whether they be roads, tracks or laboratories.
"We threw our all into this," says Kotarak as we take our seats, and now it's time to see if all this hard work has resulted in an American car the hard-to-impress Europeans can take seriously as a driving enthusiast's choice over the establishment.
I have to say, at the outset, that this is by far the most visually appealing Cadillac in the range. It tones down some of the more challenging lines and angles of the startling CTS and XTS models, yet still manages to look distinctive and, in the right colour with the right wheels, quite elegant, classy and nicely understated. And that theme continues to the interior, where high quality materials and a superb fit and finish abounds. "If you see carbon fibre trim, it's real carbon fibre," quips Kotarak. "If you see wood, it's real wood - we had to make sure the cabin ambience was the real deal."
And it does seem to be. With quality switchgear, a nicely laid out dashboard and very comfortable seats, there's very little to moan about. Initial signs are positive but these frills will mean nothing if the drive is wallowy or uninspiring, so we head for the open road.
I've plumped for the current range-topper, the 3.6L V6 (the other one is a 2.5L four-pot), which has plenty of potential, with 321hp on tap, as well as 373Nm of twist. It sounds good, too, when you give it some throttle, with a muted yet quite satisfying growl. There's plenty of urgency, as you would expect, but it's when I speed up to an obviously empty roundabout that I can really feel the results of all that honing and refining. Hard on the brakes, as I enter the turn, I floor the throttle and the ATS goes around it as though it wasn't there - flat, composed and eager to press on when the road straightens. Kotarak holds on tight in the back but there's no panic in his eyes - he of all people should know what this car is capable of.
The car continues to impress. The trademark refinement of the brand has remained intact, at least in this Magnetic Ride Control equipped V6. Kotarak tells me the ATS is riding on run-flat tyres - a pet hate of mine because they blight BMW's ride comfort on anything other than the smoothest surfaces - yet in this car I would never have guessed it. The steering, too, feels perfectly weighted, with plenty of feel yet nothing in the way of harshness. So far I'm mightily impressed with the ATS, but a quick car change to the four-cylinder model might undo some of that…
As expected, it doesn't match the 3.6L for performance, but it's the ride that disappoints in comparison. It sits on standard suspension and it transmits far more in the way of roughness into the cabin, which is still nicely appointed, by the way. It weighs less than the 3.6, so it's still nippy, but it does sound a bit thrashy when I get on the power. After a few minutes of this, we're back at Yas, so I need to spend more time with this model to really get a feel for it. Now, though, there's a properly scary section of racetrack to be dealt with, and there's obviously only one model suitable, so it's back into the V6 I go.
With a pace car up front, I head out of the pits and onto the famous circuit, still wondering if a Cadillac can really pass muster on an unforgiving section of track. The driver up front is communicating via radio, and immediately puts his foot down, encouraging me to keep up, thankfully offering guidance through each of these incredibly tight corners. I'm surprised at how fast I'm encouraged to drive and, as lap follows lap, even more surprised at how effortless the ATS makes everything seem.
The automatic gearbox is in sport mode, which means I can use the steering wheel paddle shifters to swap ratios, and it feels every bit as sorted as the German offerings, inspiring confidence and allowing driver to feel in control. The Brembo brakes wipe off speed with contemptuous ease, too, and remain fade free, even after dozens of foot-down, flat-out laps.
I head back to the pit garages and wait while everyone else goes through the same exercise and, after an hour or so, am summoned to try it again, this time with an instructor at my side and no pace car. Now I'm familiar with the track's layout, the opportunity is here to really explore the handling, so off we go.
Again, the ATS simply gets on with the job in hand, displaying not only its high turn of speed and epic brakes, but its total composure in turns that would have other machines rolling around like ocean liners. It's brilliant, and a credit to the various teams that worked so hard to pull this off.
"Built to take on the world's best" says Cadillac's marketing blurb and, for once, it's an accurate reflection of reality. And, while I cannot put hand on heart and say that it's actually better than a BMW 335i, it does make a case for itself as a worthy alternative choice. When you consider, too, that the ATS comes loaded with kit that would have the BMW's price spiralling upwards and out of control, the Cadillac is an absolute bargain, starting, as it does, at Dh175,000 for the V6. You know something? I reckon the Euro sceptics will actually "get" this car and I leave Yas Marina a changed man. If GM can keep this up then the future for that auto colossus is very bright, indeed. A job well done.
[ khackett@thenational.ae ]
KEY DATES IN AMAZON'S HISTORY
July 5, 1994: Jeff Bezos founds Cadabra Inc, which would later be renamed to Amazon.com, because his lawyer misheard the name as 'cadaver'. In its earliest days, the bookstore operated out of a rented garage in Bellevue, Washington
July 16, 1995: Amazon formally opens as an online bookseller. Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought becomes the first item sold on Amazon
1997: Amazon goes public at $18 a share, which has grown about 1,000 per cent at present. Its highest closing price was $197.85 on June 27, 2024
1998: Amazon acquires IMDb, its first major acquisition. It also starts selling CDs and DVDs
2000: Amazon Marketplace opens, allowing people to sell items on the website
2002: Amazon forms what would become Amazon Web Services, opening the Amazon.com platform to all developers. The cloud unit would follow in 2006
2003: Amazon turns in an annual profit of $75 million, the first time it ended a year in the black
2005: Amazon Prime is introduced, its first-ever subscription service that offered US customers free two-day shipping for $79 a year
2006: Amazon Unbox is unveiled, the company's video service that would later morph into Amazon Instant Video and, ultimately, Amazon Video
2007: Amazon's first hardware product, the Kindle e-reader, is introduced; the Fire TV and Fire Phone would come in 2014. Grocery service Amazon Fresh is also started
2009: Amazon introduces Amazon Basics, its in-house label for a variety of products
2010: The foundations for Amazon Studios were laid. Its first original streaming content debuted in 2013
2011: The Amazon Appstore for Google's Android is launched. It is still unavailable on Apple's iOS
2014: The Amazon Echo is launched, a speaker that acts as a personal digital assistant powered by Alexa
2017: Amazon acquires Whole Foods for $13.7 billion, its biggest acquisition
2018: Amazon's market cap briefly crosses the $1 trillion mark, making it, at the time, only the third company to achieve that milestone
Top 5 concerns globally:
1. Unemployment
2. Spread of infectious diseases
3. Fiscal crises
4. Cyber attacks
5. Profound social instability
Top 5 concerns in the Mena region
1. Energy price shock
2. Fiscal crises
3. Spread of infectious diseases
4. Unmanageable inflation
5. Cyber attacks
Source: World Economic Foundation
UAE currency: the story behind the money in your pockets
The Color Purple
Director: Blitz Bazawule
Starring: Fantasia Barrino, Taraji P Henson, Danielle Brooks, Colman Domingo
Rating: 4/5
Vaccine Progress in the Middle East
The specs: 2019 Mini Cooper
Price, base: Dh141,740 (three-door) / Dh165,900 (five-door)
Engine: 1.5-litre four-cylinder (Cooper) / 2.0-litre four-cylinder (Cooper S)
Power: 136hp @ 4,500rpm (Cooper) / 192hp @ 5,000rpm (Cooper S)
Torque: 220Nm @ 1,480rpm (Cooper) / 280Nm @ 1,350rpm (Cooper S)
Transmission: Seven-speed automatic
Fuel consumption, combined: 4.8L to 5.4L / 100km
Kathryn Hawkes of House of Hawkes on being a good guest (because we’ve all had bad ones)
- Arrive with a thank you gift, or make sure you have one for your host by the time you leave.
- Offer to buy groceries, cook them a meal or take your hosts out for dinner.
- Help out around the house.
- Entertain yourself so that your hosts don’t feel that they constantly need to.
- Leave no trace of your stay – if you’ve borrowed a book, return it to where you found it.
- Offer to strip the bed before you go.
360Vuz PROFILE
Date started: January 2017
Founder: Khaled Zaatarah
Based: Dubai and Los Angeles
Sector: Technology
Size: 21 employees
Funding: $7 million
Investors: Shorooq Partners, KBW Ventures, Vision Ventures, Hala Ventures, 500Startups, Plug and Play, Magnus Olsson, Samih Toukan, Jonathan Labin
RIDE ON
Director: Larry Yang
Stars: Jackie Chan, Liu Haocun, Kevin Guo
Rating: 2/5
COMPANY PROFILE
Name: SmartCrowd
Started: 2018
Founder: Siddiq Farid and Musfique Ahmed
Based: Dubai
Sector: FinTech / PropTech
Initial investment: $650,000
Current number of staff: 35
Investment stage: Series A
Investors: Various institutional investors and notable angel investors (500 MENA, Shurooq, Mada, Seedstar, Tricap)
Generational responses to the pandemic
Devesh Mamtani from Century Financial believes the cash-hoarding tendency of each generation is influenced by what stage of the employment cycle they are in. He offers the following insights:
Baby boomers (those born before 1964): Owing to market uncertainty and the need to survive amid competition, many in this generation are looking for options to hoard more cash and increase their overall savings/investments towards risk-free assets.
Generation X (born between 1965 and 1980): Gen X is currently in its prime working years. With their personal and family finances taking a hit, Generation X is looking at multiple options, including taking out short-term loan facilities with competitive interest rates instead of dipping into their savings account.
Millennials (born between 1981 and 1996): This market situation is giving them a valuable lesson about investing early. Many millennials who had previously not saved or invested are looking to start doing so now.
Know before you go
- Jebel Akhdar is a two-hour drive from Muscat airport or a six-hour drive from Dubai. It’s impossible to visit by car unless you have a 4x4. Phone ahead to the hotel to arrange a transfer.
- If you’re driving, make sure your insurance covers Oman.
- By air: Budget airlines Air Arabia, Flydubai and SalamAir offer direct routes to Muscat from the UAE.
- Tourists from the Emirates (UAE nationals not included) must apply for an Omani visa online before arrival at evisa.rop.gov.om. The process typically takes several days.
- Flash floods are probable due to the terrain and a lack of drainage. Always check the weather before venturing into any canyons or other remote areas and identify a plan of escape that includes high ground, shelter and parking where your car won’t be overtaken by sudden downpours.
Bio
Born in Dibba, Sharjah in 1972.
He is the eldest among 11 brothers and sisters.
He was educated in Sharjah schools and is a graduate of UAE University in Al Ain.
He has written poetry for 30 years and has had work published in local newspapers.
He likes all kinds of adventure movies that relate to his work.
His dream is a safe and preserved environment for all humankind.
His favourite book is The Quran, and 'Maze of Innovation and Creativity', written by his brother.
The specs
Engine: 6.2-litre V8
Transmission: ten-speed
Power: 420bhp
Torque: 624Nm
Price: Dh325,125
On sale: Now
The five pillars of Islam
PROFILE OF STARZPLAY
Date started: 2014
Founders: Maaz Sheikh, Danny Bates
Based: Dubai, UAE
Sector: Entertainment/Streaming Video On Demand
Number of employees: 125
Investors/Investment amount: $125 million. Major investors include Starz/Lionsgate, State Street, SEQ and Delta Partners
Famous left-handers
- Marie Curie
- Jimi Hendrix
- Leonardo Di Vinci
- David Bowie
- Paul McCartney
- Albert Einstein
- Jack the Ripper
- Barack Obama
- Helen Keller
- Joan of Arc
RACE CARD
6.30pm: Maiden (TB) Dh82,500 (Dirt) 1,200m
7.05pm: Maiden (TB) Dh82,500 (D) 1,900m
7.40pm: Handicap (TB) Dh102,500 (D) 2,000m
8.15pm: Conditions (TB) Dh120,000 (D) 1,600m
8.50pm: Handicap (TB) Dh95,000 (D) 1,600m
9.25pm: Handicap (TB) Dh87,500 (D) 1,400m
COMPANY PROFILE
Name: Xpanceo
Started: 2018
Founders: Roman Axelrod, Valentyn Volkov
Based: Dubai, UAE
Industry: Smart contact lenses, augmented/virtual reality
Funding: $40 million
Investor: Opportunity Venture (Asia)
COMPANY PROFILE
Company name: ASI (formerly DigestAI)
Started: 2017
Founders: Quddus Pativada
Based: Dubai, UAE
Industry: Artificial intelligence, education technology
Funding: $3 million-plus
Investors: GSV Ventures, Character, Mark Cuban
'Top Gun: Maverick'
Rating: 4/5
Directed by: Joseph Kosinski
Starring: Tom Cruise, Val Kilmer, Jennifer Connelly, Jon Hamm, Miles Teller, Glen Powell, Ed Harris
COMPANY PROFILE
Company name: Mozn
Started: 2017
Founders: Mohammed Alhussein, Khaled Al Ghoneim, Abdullah Alsaeed and Malik Alyousef
Based: Riyadh, Saudi Arabia
Industry: FinTech
Funding: $10 million
Investors: Raed Ventures, Shorooq Partners, VentureSouq, Sukna Ventures and others
Law 41.9.4 of men’s T20I playing conditions
The fielding side shall be ready to start each over within 60 seconds of the previous over being completed.
An electronic clock will be displayed at the ground that counts down seconds from 60 to zero.
The clock is not required or, if already started, can be cancelled if:
• A new batter comes to the wicket between overs.
• An official drinks interval has been called.
• The umpires have approved the on field treatment of an injury to a batter or fielder.
• The time lost is for any circumstances beyond the control of the fielding side.
• The third umpire starts the clock either when the ball has become dead at the end of the previous over, or a review has been completed.
• The team gets two warnings if they are not ready to start overs after the clock reaches zero.
• On the third and any subsequent occasion in an innings, the bowler’s end umpire awards five runs.
The biog
Family: Parents and four sisters
Education: Bachelor’s degree in business management and marketing at American University of Sharjah
A self-confessed foodie, she enjoys trying out new cuisines, her current favourite is the poke superfood bowls
Likes reading: autobiographies and fiction
Favourite holiday destination: Italy
Posts information about challenges, events, runs in other emirates on the group's Instagram account @Anagowrunning
Has created a database of Emirati and GCC sportspeople on Instagram @abeermk, highlight: Athletes
Apart from training, also talks to women about nutrition, healthy lifestyle, diabetes, cholesterol, blood pressure
Nick's journey in numbers
Countries so far: 85
Flights: 149
Steps: 3.78 million
Calories: 220,000
Floors climbed: 2,000
Donations: GPB37,300
Prostate checks: 5
Blisters: 15
Bumps on the head: 2
Dog bites: 1
Profile
Company: Libra Project
Based: Masdar City, ADGM, London and Delaware
Launch year: 2017
Size: A team of 12 with six employed full-time
Sector: Renewable energy
Funding: $500,000 in Series A funding from family and friends in 2018. A Series B round looking to raise $1.5m is now live.