Supreme is no stranger to hype. Since launching in Manhattan’s SoHo neighbourhood in 1994, the streetwear giant’s aura of exclusivity and strategy of limited distribution has made its wares much-coveted among hip millennial shoppers - who are willing to queue for hours if it means they’ll be the first to get their hands on one of the brand’s new “drops”.
But the hype around one of Supreme’s latest products has gone into overdrive. As part of its spring/summer 2020 accessories line, Supreme is selling branded Oreos. The brand partnered with Nabisco to create the bright red double-stuffed designer snack, which has the Supreme logo indented onto it.
While they have not yet been made officially available, one packet of the cookies is currently selling on eBay for an eye-watering $15,999 (Dh59,000). It is unclear whether these are the genuine article, or black market rip-offs, but we have no doubt that some Supreme fan, somewhere, will deem this a worthy investment.
We, on the other hand, will be sticking to the standard variety.