A new app allowing long-form vertical video became available to Instagram users on Thursday. The new service, called IGTV, will increase the average Instagram users' video time limit from one minute to 10 minutes. Top followed accounts will be able to show video for up to an hour. The IGTV announcement also came with the news that Facebook platform, now nearly 8-years-old, has a billion users.
There is a separate IGTV app if you want just video, but the service will also be available on the main Instagram app: users will be able to upload longer videos via the dedicated app, or via a TV shaped button on the main app. In a similar layout to Google-owned YouTube, IGTV will also include channels made by video creators.
The move appears to be a bid by Facebook to attract a younger audience to its platform. A study by the Pew Research Centre showed that 72 per cent of American teenagers between the ages of 13 to 17 use Instagram, while 85 per cent use YouTube. Of that demographic, only 51 per cent use Facebook.
"The way we are watching video is changing," Instagram chief Kevin Systrom told the event in San Francisco on Wednesday where IGTV was announced.
"Anyone can be a creator - you can upload your own IGTV videos in the app or on the web to start your own channel," Systrom said.
Some more on the new service...
- Mobile-first: IGTV is built for how you naturally use and hold your phone, so videos are all full screen and vertical.
- Simple to use: It starts playing as soon as you open the app, so you don't have to search to get started.
- Content: IGTV is built on the Instagram network so you can watch videos from people you already follow on Instagram, as well as discover others.
Who is already using it? As well as global top Instagram users, some of our regional influencers were quick to adopt the new app: Huda Kattan (@hudabeauty), Shereen Mitwalli (@shereenmitwalli) and Kris Fade (@krisfade)
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Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
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Director: Laila Abbas
Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
Rating: 4/5
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Juvenile arthritis
Along with doctors, families and teachers can help pick up cases of arthritis in children.
Most types of childhood arthritis are known as juvenile idiopathic arthritis. JIA causes pain and inflammation in one or more joints for at least six weeks.
Dr Betina Rogalski said "The younger the child the more difficult it into pick up the symptoms. If the child is small, it may just be a bit grumpy or pull its leg a way or not feel like walking,” she said.
According to The National Institute of Arthritis and Musculoskeletal and Skin Diseases in US, the most common symptoms of juvenile arthritis are joint swelling, pain, and stiffness that doesn’t go away. Usually it affects the knees, hands, and feet, and it’s worse in the morning or after a nap.
Limping in the morning because of a stiff knee, excessive clumsiness, having a high fever and skin rash are other symptoms. Children may also have swelling in lymph nodes in the neck and other parts of the body.
Arthritis in children can cause eye inflammation and growth problems and can cause bones and joints to grow unevenly.
In the UK, about 15,000 children and young people are affected by arthritis.
Company profile
Company: Verity
Date started: May 2021
Founders: Kamal Al-Samarrai, Dina Shoman and Omar Al Sharif
Based: Dubai
Sector: FinTech
Size: four team members
Stage: Intially bootstrapped but recently closed its first pre-seed round of $800,000
Investors: Wamda, VentureSouq, Beyond Capital and regional angel investors
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