A crescent tree from Kibsons. Courtesy Kibsons
A crescent tree from Kibsons. Courtesy Kibsons
A crescent tree from Kibsons. Courtesy Kibsons
A crescent tree from Kibsons. Courtesy Kibsons

What is a Ramadan crescent moon tree? How this decor trend has found a place in UAE homes


Janice Rodrigues
  • English
  • Arabic

Come Ramadan, Muslims find various ways to incorporate the spirit of the holy month into their homes.

One particular decor element that has taken root – and is quickly gaining ground in the region this year – is the crescent moon tree.

Chances are you’ve come across it yourself: the artificial tree comes in a number of sizes and colours, with its defining feature being its distinct crescent moon shape.

With its Instagram-friendly appearance, it has blown up online under different names – moon tree, crescent moon tree, Ramadan tree and even Eid tree – as more families take to them. A search for #RamadanTree on Instagram turns up more than 1,000 posts, while one for #EidTree yields over 1,500; impressive since three years ago, they didn’t really exist.

So how did it all begin? It all seems to have started in Michigan, in the US, where resident Samar Baydoun Bazzi decided to mark the holy month with some festive cheer. As a mother, she wanted to create a special experience for her daughter, so she began incorporating Islamic-themed art into the home. When that wasn’t enough, she tried a Christmas tree, but that only confused her child further, she told local media.

That is how Bazzi ended up taking things into her own hands – by creating Ramadan trees in the shape of a crescent moon as a tribute to Islam. As the pictures of the trees circulated online, she started getting orders and the trend just picked up from there.

How did trend reach the UAE?

The crescent-shaped tree is making its way across to the UAE, too. Zahirah Marty, founder of brand development agency Think Liquorice, purchased one in 2020 through Amazon, but she found it quite difficult to source one at the time, and options were limited.

Crate&Barrel's crescent tree proved to be very popular with UAE residents. Courtesy Crate and Barrel
Crate&Barrel's crescent tree proved to be very popular with UAE residents. Courtesy Crate and Barrel

Today, however, it's easier, as a number of brands have starting selling them.

Crate & Barrel, which introduced the tree in 2020, saw sales of the crescent tree soar this year. The hugely popular item can be bought item both online and in-store, for Dh400.

Why get a crescent tree?

UAE resident and mum-of-four Taghred Chandab, who bought one before Ramadan from Kibsons, says it worked as a great way to start a conversation with little ones about Islam and Ramadan.

“We like to decorate for Ramadan and Eid, to give the children a sense of excitement around both the holy month and Eid. My youngest is 5 and she has asked over the years if we could have a Christmas tree at Christmas, but as Muslims we didn't feel this was appropriate as it didn't reflect our beliefs.

"She was really excited when the crescent tree arrived and we explained to her why the moon was important in Islam, particularly around Ramadan and Eid. She feels the spirit now. Sometimes kids need visual aids to understand."

UAE resident Taghred Chandab's daughter, 5, poses with a Ramadan tree from Kibsons. Courtesy Taghred Chandab
UAE resident Taghred Chandab's daughter, 5, poses with a Ramadan tree from Kibsons. Courtesy Taghred Chandab

When Marty posted a picture of her tree on social media last year, she received many queries from other parents, also looking for a way to “bring the month to life for their children and make it something tangible and memorable”.

"Growing up, we didn't have anything like this," she tells The National. "There weren't decorations and lights. At best we shared plates of food or dates with neighbours and family and waited for Eid; for a day of family and food. We did a little less that month, and besides the wave of energy at iftar, it was a pretty non-eventful month from a child's perspective.

“I want Ramadan to be a month-long celebration of who we are, and time at home together, and most importantly I want to create new traditions for my family based on our diversity and mixed cultural background, because that’s a part of our identity.

"It is a month to reflect, and reconnect with ourselves, our home, our family, our creator and I want that to be done in a lively and festive space. Having that centrepiece is a symbolic display of that for me."

UAE resident Zahirah Marty bought a Ramadan tree in 2020. Courtesy Zahirah Marty
UAE resident Zahirah Marty bought a Ramadan tree in 2020. Courtesy Zahirah Marty

Marty says she makes setting up the tree an educational and fun experience for her son Noah, who loves it, too. “While we decorate it, we chat about why it’s a moon and not a tree, why we have it out, what fasting means and how he has so much to look forward to with Eid.

“I want Noah to fall in love with his faith, and all that it comes with. We live in a very challenging world, and children today won’t accept things ‘because we say so’. I want my son to view religion as the beautiful part of his world it is from a young age, and creating reasons to celebrate, decorate and bring joy is how I choose to do it. Everything else will follow."

A response to criticism

Despite its popularity, the trend is not without its criticism. A cursory search online will find comments about it copying western traditions, while others believe it can be ostentatious.

“In any area of life there will always be critics, and I respect that as humans we will differ in our opinions," says Marty. "I prefer to focus on my intention to create happy, celebratory moments for my family as a medium of education, and a way of carving out our space with our circumstances.

“If a decorated moon sparks joy in my toddler to look forward to the month of Ramadan, ask me questions, and open his mind and heart to the lessons, stories and memories, then I’ve achieved my goal.”

How to decorate a Ramadan tree:

A white crescent tree from Kibsons. Courtesy Kibsons
A white crescent tree from Kibsons. Courtesy Kibsons

Some trees come pre-decorated, but if you prefer to decorate the tree together with your family, there are options in the UAE.

Marty recommends Daiso as a place where one can get a range of lights in the shapes of mosques, stars and moons. She drapes her family Ramadan tree with lights, camels and even baubles.

“I grew up with a childhood tradition of new Eid pyjamas and either money or gifts. I keep that tradition in our home. The tree is a place we have all this sitting until the night before Eid, which adds to the excitement of Eid day,” she says.

Other places where one can get Eid and Ramadan decorations, as well as trees, include Amazon, Kibsons and noon.com.

Springtime in a Broken Mirror,
Mario Benedetti, Penguin Modern Classics

 

The biog

Siblings: five brothers and one sister

Education: Bachelors in Political Science at the University of Minnesota

Interests: Swimming, tennis and the gym

Favourite place: UAE

Favourite packet food on the trip: pasta primavera

What he did to pass the time during the trip: listen to audio books

What is Folia?

Prince Khaled bin Alwaleed bin Talal's new plant-based menu will launch at Four Seasons hotels in Dubai this November. A desire to cater to people looking for clean, healthy meals beyond green salad is what inspired Prince Khaled and American celebrity chef Matthew Kenney to create Folia. The word means "from the leaves" in Latin, and the exclusive menu offers fine plant-based cuisine across Four Seasons properties in Los Angeles, Bahrain and, soon, Dubai.

Kenney specialises in vegan cuisine and is the founder of Plant Food Wine and 20 other restaurants worldwide. "I’ve always appreciated Matthew’s work," says the Saudi royal. "He has a singular culinary talent and his approach to plant-based dining is prescient and unrivalled. I was a fan of his long before we established our professional relationship."

Folia first launched at The Four Seasons Hotel Los Angeles at Beverly Hills in July 2018. It is available at the poolside Cabana Restaurant and for in-room dining across the property, as well as in its private event space. The food is vibrant and colourful, full of fresh dishes such as the hearts of palm ceviche with California fruit, vegetables and edible flowers; green hearb tacos filled with roasted squash and king oyster barbacoa; and a savoury coconut cream pie with macadamia crust.

In March 2019, the Folia menu reached Gulf shores, as it was introduced at the Four Seasons Hotel Bahrain Bay, where it is served at the Bay View Lounge. Next, on Tuesday, November 1 – also known as World Vegan Day – it will come to the UAE, to the Four Seasons Resort Dubai at Jumeirah Beach and the Four Seasons DIFC, both properties Prince Khaled has spent "considerable time at and love". 

There are also plans to take Folia to several more locations throughout the Middle East and Europe.

While health-conscious diners will be attracted to the concept, Prince Khaled is careful to stress Folia is "not meant for a specific subset of customers. It is meant for everyone who wants a culinary experience without the negative impact that eating out so often comes with."

Company profile

Date started: December 24, 2018

Founders: Omer Gurel, chief executive and co-founder and Edebali Sener, co-founder and chief technology officer

Based: Dubai Media City

Number of employees: 42 (34 in Dubai and a tech team of eight in Ankara, Turkey)

Sector: ConsumerTech and FinTech

Cashflow: Almost $1 million a year

Funding: Series A funding of $2.5m with Series B plans for May 2020

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

MATCH INFO

Uefa Champions League semi-final, second leg result:

Ajax 2-3 Tottenham

Tottenham advance on away goals rule after tie ends 3-3 on aggregate

Final: June 1, Madrid

WandaVision

Starring: Elizabeth Olsen, Paul Bettany

Directed by: Matt Shakman

Rating: Four stars

Your Guide to the Home
  • Level 1 has a valet service if you choose not to park in the basement level. This level houses all the kitchenware, including covetable brand French Bull, along with a wide array of outdoor furnishings, lamps and lighting solutions, textiles like curtains, towels, cushions and bedding, and plenty of other home accessories.
  • Level 2 features curated inspiration zones and solutions for bedrooms, living rooms and dining spaces. This is also where you’d go to customise your sofas and beds, and pick and choose from more than a dozen mattress options.
  • Level 3 features The Home’s “man cave” set-up and a display of industrial and rustic furnishings. This level also has a mother’s room, a play area for children with staff to watch over the kids, furniture for nurseries and children’s rooms, and the store’s design studio.
     
Tips to stay safe during hot weather
  • Stay hydrated: Drink plenty of fluids, especially water. Avoid alcohol and caffeine, which can increase dehydration.
  • Seek cool environments: Use air conditioning, fans, or visit community spaces with climate control.
  • Limit outdoor activities: Avoid strenuous activity during peak heat. If outside, seek shade and wear a wide-brimmed hat.
  • Dress appropriately: Wear lightweight, loose and light-coloured clothing to facilitate heat loss.
  • Check on vulnerable people: Regularly check in on elderly neighbours, young children and those with health conditions.
  • Home adaptations: Use blinds or curtains to block sunlight, avoid using ovens or stoves, and ventilate living spaces during cooler hours.
  • Recognise heat illness: Learn the signs of heat exhaustion and heat stroke (dizziness, confusion, rapid pulse, nausea), and seek medical attention if symptoms occur.
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THE SPECS

Engine: 3-litre V6

Transmission: eight-speed automatic

Power: 424hp

Torque: 580 Nm

Price: From Dh399,000

On sale: Now

Mina Cup winners

Under 12 – Minerva Academy

Under 14 – Unam Pumas

Under 16 – Fursan Hispania

Under 18 – Madenat

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
Dhadak 2

Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Haltia.ai%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202023%0D%3Cbr%3E%3Cstrong%3ECo-founders%3A%3C%2Fstrong%3E%20Arto%20Bendiken%20and%20Talal%20Thabet%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%2C%20UAE%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20AI%0D%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%2041%0D%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20About%20%241.7%20million%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Self%2C%20family%20and%20friends%26nbsp%3B%3C%2Fp%3E%0A
The specs

Engine: 5.2-litre V10

Power: 640hp at 8,000rpm

Torque: 565Nm at 6,500rpm

Transmission: 7-speed dual-clutch auto

Price: From Dh1 million

On sale: Q3 or Q4 2022 

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