Come Ramadan, Muslims find various ways to incorporate the spirit of the holy month into their homes.
One particular decor element that has taken root – and is quickly gaining ground in the region this year – is the crescent moon tree.
Chances are you’ve come across it yourself: the artificial tree comes in a number of sizes and colours, with its defining feature being its distinct crescent moon shape.
With its Instagram-friendly appearance, it has blown up online under different names – moon tree, crescent moon tree, Ramadan tree and even Eid tree – as more families take to them. A search for #RamadanTree on Instagram turns up more than 1,000 posts, while one for #EidTree yields over 1,500; impressive since three years ago, they didn’t really exist.
So how did it all begin? It all seems to have started in Michigan, in the US, where resident Samar Baydoun Bazzi decided to mark the holy month with some festive cheer. As a mother, she wanted to create a special experience for her daughter, so she began incorporating Islamic-themed art into the home. When that wasn’t enough, she tried a Christmas tree, but that only confused her child further, she told local media.
That is how Bazzi ended up taking things into her own hands – by creating Ramadan trees in the shape of a crescent moon as a tribute to Islam. As the pictures of the trees circulated online, she started getting orders and the trend just picked up from there.
How did trend reach the UAE?
The crescent-shaped tree is making its way across to the UAE, too. Zahirah Marty, founder of brand development agency Think Liquorice, purchased one in 2020 through Amazon, but she found it quite difficult to source one at the time, and options were limited.
Today, however, it's easier, as a number of brands have starting selling them.
Crate & Barrel, which introduced the tree in 2020, saw sales of the crescent tree soar this year. The hugely popular item can be bought item both online and in-store, for Dh400.
Why get a crescent tree?
UAE resident and mum-of-four Taghred Chandab, who bought one before Ramadan from Kibsons, says it worked as a great way to start a conversation with little ones about Islam and Ramadan.
“We like to decorate for Ramadan and Eid, to give the children a sense of excitement around both the holy month and Eid. My youngest is 5 and she has asked over the years if we could have a Christmas tree at Christmas, but as Muslims we didn't feel this was appropriate as it didn't reflect our beliefs.
"She was really excited when the crescent tree arrived and we explained to her why the moon was important in Islam, particularly around Ramadan and Eid. She feels the spirit now. Sometimes kids need visual aids to understand."
When Marty posted a picture of her tree on social media last year, she received many queries from other parents, also looking for a way to “bring the month to life for their children and make it something tangible and memorable”.
"Growing up, we didn't have anything like this," she tells The National. "There weren't decorations and lights. At best we shared plates of food or dates with neighbours and family and waited for Eid; for a day of family and food. We did a little less that month, and besides the wave of energy at iftar, it was a pretty non-eventful month from a child's perspective.
“I want Ramadan to be a month-long celebration of who we are, and time at home together, and most importantly I want to create new traditions for my family based on our diversity and mixed cultural background, because that’s a part of our identity.
"It is a month to reflect, and reconnect with ourselves, our home, our family, our creator and I want that to be done in a lively and festive space. Having that centrepiece is a symbolic display of that for me."
Marty says she makes setting up the tree an educational and fun experience for her son Noah, who loves it, too. “While we decorate it, we chat about why it’s a moon and not a tree, why we have it out, what fasting means and how he has so much to look forward to with Eid.
“I want Noah to fall in love with his faith, and all that it comes with. We live in a very challenging world, and children today won’t accept things ‘because we say so’. I want my son to view religion as the beautiful part of his world it is from a young age, and creating reasons to celebrate, decorate and bring joy is how I choose to do it. Everything else will follow."
A response to criticism
Despite its popularity, the trend is not without its criticism. A cursory search online will find comments about it copying western traditions, while others believe it can be ostentatious.
“In any area of life there will always be critics, and I respect that as humans we will differ in our opinions," says Marty. "I prefer to focus on my intention to create happy, celebratory moments for my family as a medium of education, and a way of carving out our space with our circumstances.
“If a decorated moon sparks joy in my toddler to look forward to the month of Ramadan, ask me questions, and open his mind and heart to the lessons, stories and memories, then I’ve achieved my goal.”
How to decorate a Ramadan tree:
Some trees come pre-decorated, but if you prefer to decorate the tree together with your family, there are options in the UAE.
Marty recommends Daiso as a place where one can get a range of lights in the shapes of mosques, stars and moons. She drapes her family Ramadan tree with lights, camels and even baubles.
“I grew up with a childhood tradition of new Eid pyjamas and either money or gifts. I keep that tradition in our home. The tree is a place we have all this sitting until the night before Eid, which adds to the excitement of Eid day,” she says.
Other places where one can get Eid and Ramadan decorations, as well as trees, include Amazon, Kibsons and noon.com.
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Tips for newlyweds to better manage finances
All couples are unique and have to create a financial blueprint that is most suitable for their relationship, says Vijay Valecha, chief investment officer at Century Financial. He offers his top five tips for couples to better manage their finances.
Discuss your assets and debts: When married, it’s important to understand each other’s personal financial situation. It’s necessary to know upfront what each party brings to the table, as debts and assets affect spending habits and joint loan qualifications. Discussing all aspects of their finances as a couple prevents anyone from being blindsided later.
Decide on the financial/saving goals: Spouses should independently list their top goals and share their lists with one another to shape a joint plan. Writing down clear goals will help them determine how much to save each month, how much to put aside for short-term goals, and how they will reach their long-term financial goals.
Set a budget: A budget can keep the couple be mindful of their income and expenses. With a monthly budget, couples will know exactly how much they can spend in a category each month, how much they have to work with and what spending areas need to be evaluated.
Decide who manages what: When it comes to handling finances, it’s a good idea to decide who manages what. For example, one person might take on the day-to-day bills, while the other tackles long-term investments and retirement plans.
Money date nights: Talking about money should be a healthy, ongoing conversation and couples should not wait for something to go wrong. They should set time aside every month to talk about future financial decisions and see the progress they’ve made together towards accomplishing their goals.
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IF YOU GO
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Why your domicile status is important
Your UK residence status is assessed using the statutory residence test. While your residence status – ie where you live - is assessed every year, your domicile status is assessed over your lifetime.
Your domicile of origin generally comes from your parents and if your parents were not married, then it is decided by your father. Your domicile is generally the country your father considered his permanent home when you were born.
UK residents who have their permanent home ("domicile") outside the UK may not have to pay UK tax on foreign income. For example, they do not pay tax on foreign income or gains if they are less than £2,000 in the tax year and do not transfer that gain to a UK bank account.
A UK-domiciled person, however, is liable for UK tax on their worldwide income and gains when they are resident in the UK.
The five pillars of Islam
1. Fasting
2. Prayer
3. Hajj
4. Shahada
5. Zakat
Game Changer
Director: Shankar
Stars: Ram Charan, Kiara Advani, Anjali, S J Suryah, Jayaram
Rating: 2/5
