![Pantone's 2023 colour of the year is Viva Magenta. Photo: Pantone](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/C7BGTL5DEJHELN2AK3DCUOKQPI.jpg?smart=true&auth=3018777669a611b7e9ee534e79b21430aa63cc31894e7dd569ddfc750d4065e5&width=400&height=225)
Pantone's 2023 colour of the year is Viva Magenta. Photo: Pantone
Pantone's 2023 colour of the year is Viva Magenta. Photo: Pantone
Pantone unveils Viva Magenta as 2023 Colour of the Year
The fiery red hue is rooted in nature and a shade that is ‘audacious and inclusive’