We're no strangers to the setting of world records in the UAE – it's practically become a national pastime. But how many of us know what's involved, what the criteria are, or even if there are any associated costs? Thankfully help is at hand and Guinness World Records, which has operated an office in the UAE since 2012, has launched an Arabic version of its website – guinnessworldrecords.ae, which it describes as being "especially designed to interact with and serve audiences across the Middle East".
The new site provides comprehensive, yet easy-to-understand information about the processes necessary for setting a new (or breaking an existing) world record and has been specifically geared towards younger people to inspire them to have a go themselves. In addition to the site, the organisation says it will be unveiling an Arabic Instagram account.
Guinness World Records’ country manager, Talal Omar, says that since the regional office was set up here six years ago, the number of world records held by the Middle East has soared to a current tally of 602, while the number of applicants has risen by 283 per cent in the same period. “Setting a Guinness World Records title,” he says, “is not only about brand advocacy or personal endeavours, but it is also about building national pride, pursuing excellence, engaging audiences, celebrating great moments, sharing goodwill and harnessing creativity.”