Tricksy advertising?

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Now I don't know about you, but I'm not convinced that the tag line here rings true. How a sweet that combines a biscuit base and layer of caramel all covered in chocolate, can be described as providing "natural goodness", I'm not really sure.

While a Twix might taste nice - particularly when dipped into a cup of tea - it is essentially a manufactured item, made from processed goods. According to the Oxford Dictionaries, in adjective form the word natural is defined as "having had a minimum of processing or preservative treatment: natural food" and "existing in or derived from nature; not made or caused by humankind".  Doesn't really add up does it?