The modest fashion movement that has upended the global retail industry by normalising long hemlines, high necklines and floaty silhouettes, has shone a light on clothing that’s both stylish and conservative, including the hijab.
Muslim women who wear the head covering – from Halima Aden in the US and Mariah Idrissi in the UK to Sara Al Madani in the UAE – have become the faces of this style revolution that has major fashion houses catering to it.
In 2017, American label American Eagle released a denim hijab, while a year later Nike released the first mainstream sport hijab, proving that even in the realm of hijabs, there's room for innovation.
And now, the market is starting to flourish with a host of accessories specifically made for those who cover their hair.
Make-up protector
American entrepreneur Nandi K Barker, who lives in Dubai, observed a hole in the market for a beauty tool that would enhance the experience of putting on make-up while wearing a headscarf. Her recently launched Modbeautykeeper is a fabric border that attaches to the headscarf and protects it from make-up smudges and splashes.
"Watching countless beauty tutorials by hijabi beauty influencers on social media and noticing the pesky stains on the left and right sides of their headscarves inspired the invention of the Modbeautykeeper," she tells The National.
While she doesn’t wear a headscarf herself, Barker conducted market research and says she understands the struggles sometimes faced by this demographic of women. “Whether it’s on-the-go touch-ups in the car or testing out their favourite cosmetics in Sephora, all shared the common issue,” she says. “I also spoke with make-up artists – most opt to align tissue around their client’s hijab to prevent make-up stains.”
For three years, Barker conceptualised, researched and tested the Modbeautykeeper, before launching it in the UAE last month, and she is confident residents will understand the appeal behind the product. “Make-up and fashion is an everyday thing in this region – there are no days off,” she says.
Underscarves
The style dilemmas of women who wear the hijab run deeper than simply selecting which headscarf to wear each morning. There are, in fact, a multitude of accessories that assist with the function and appearance of headscarves, according to Melanie Elturk, founder and chief executive of US-based headscarves brand Haute Hijab.
While Elturk offers a range of jersey, chiffon, satin and silk scarves, the designer says one of her best-selling categories is “underscarves”. These fitted caps are crafted from breathable, stretchy and non-slip textiles with ruched panels at the back that contain the hair, and they’re intended to be worn under the hijab.
If I make sure to wear an underscarf, I don't have to worry about having my hijab pinned
Sara Alikhan, a teacher from Dubai, has been wearing the hijab for about 20 years, and says she didn’t wear underscarves when she first started covering her hair. “I was a bit stricter about pinning it,” she says. “Now, if I make sure to wear an underscarf, I don’t have to worry about having my hijab pinned – it prevents it from slipping off, because if you wear a scarf that’s polyester or nylon, not cotton, there’s more chance of it slipping.”
The bands of underscarves can come in different styles. In addition to the basics, Haute Hijab has a criss-cross option that sits at the forehead and, when coupled with a scarf, adds an additional design element to the overall appearance of the head covering.
Scrunchies
Women who cover their hair can also experiment with different shaping techniques; even though their hair is covered, how it is styled underneath the scarf can impact the volume, drapery and fall of the scarf. Often Arab women wear their hair in high buns, so their headscarves appear raised above their heads.
“Generally, I wear a scrunchie around my bun as I like to have my hair tied a little bit higher,” says Alikhan, adding the big hair clips that some women often wear helps to give volume to their headwear. Scrunchies, she says, give a nicer shape and overall look. To help achieve this effect of extra, rounded volume, Haute Hijab sells velvet “shaping” scrunchies in small and large sizes.
Hijab pins
Hijab pins are another accessory women turn to. These are essentially decorative safety pins that can be used to create various draped looks or simply to ensure a headscarf stays in place.
However, even though these pins have been in the market for years – and are sometimes so ornate, even borderline gaudy, that they resemble brooches – they don’t suit the minimalist aesthetic of many hijabi-wearing millennials today. Some, like Alikhan, opt for regular straight pins instead, which offer a more discreet look.
Elturk’s solution was to launch “no-snag hijab magnets”, which are circular, button-like magnets in glossy gold that achieve the same effect of hijab pins, without snagging or puncturing holes in the fabric of scarves.
These have recently been restocked on Haute Hijab and are sold out on Amazon.ae, but magnet pins are also available from Culture Hijab Co in the US, while Turkey’s Bella Hijabs does bejewelled magnets clasps.
Turbans and hats
Turbans and bucket hats are other clever hijab hacks. The former often come pre-tied and knotted, rather than as long scarves that require constant pinning and adjusting.
Halima Aden, who collaborated with modestwear e-tailor Modanisa to design a range of colourful turbans, told The National: "Your hijab, your turban, your scarf, should not be something that brings hassle to your life; girls should be able to put it on and take 20 seconds, max, to fluff it out."
Meanwhile, some hijab-wearing bloggers are tying the hair up under a bucket hat or wearing their headscarves untied, with either side draped over their shoulders and down their torsos, with a bucket hat to top it off. "One of the main perks is that once you have a hat on, trust that your hijab is not going anywhere and you won’t need to redo it all day,” says Sudanese graphic designer Rihab Nubi from Sharjah.
“Also, a lot of us hijabis struggle with awkward tan lines around the forehead during the summertime, and bucket hats help combat that – we love a trendy and efficient hijab hack.”
The demand is clearly high for specialised products that help streamline and enhance the style regimes of hijab-wearing women, who were historically underserved by the fashion and beauty industries. Products launched within this sector may seem niche, but the industry is brimming with entrepreneurial potential and spending power.
Sustainable Development Goals
1. End poverty in all its forms everywhere
2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture
3. Ensure healthy lives and promote well-being for all at all ages
4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
5. Achieve gender equality and empower all women and girls
6. Ensure availability and sustainable management of water and sanitation for all
7. Ensure access to affordable, reliable, sustainable and modern energy for all
8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation
10. Reduce inequality within and among countries
11. Make cities and human settlements inclusive, safe, resilient and sustainable
12. Ensure sustainable consumption and production patterns
13. Take urgent action to combat climate change and its effects
14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development
15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
17. Strengthen the means of implementation and revitalise the global partnership for sustainable development
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Company%20Profile
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ICC Awards for 2021
MEN
Cricketer of the Year – Shaheen Afridi (Pakistan)
T20 Cricketer of the Year – Mohammad Rizwan (Pakistan)
ODI Cricketer of the Year – Babar Azam (Pakistan)
Test Cricketer of the Year – Joe Root (England)
WOMEN
Cricketer of the Year – Smriti Mandhana (India)
ODI Cricketer of the Year – Lizelle Lee (South Africa)
T20 Cricketer of the Year – Tammy Beaumont (England)
England World Cup squad
Eoin Morgan (capt), Moeen Ali, Jofra Archer, Jonny Bairstow, Jos Buttler (wkt), Tom Curran, Liam Dawson, Liam Plunkett, Adil Rashid, Joe Root, Jason Roy, Ben Stokes, James Vince, Chris Woakes, Mark Wood
Classification of skills
A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation.
A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.
The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000.
Who has lived at The Bishops Avenue?
- George Sainsbury of the supermarket dynasty, sugar magnate William Park Lyle and actress Dame Gracie Fields were residents in the 1930s when the street was only known as ‘Millionaires’ Row’.
- Then came the international super rich, including the last king of Greece, Constantine II, the Sultan of Brunei and Indian steel magnate Lakshmi Mittal who was at one point ranked the third richest person in the world.
- Turkish tycoon Halis Torprak sold his mansion for £50m in 2008 after spending just two days there. The House of Saud sold 10 properties on the road in 2013 for almost £80m.
- Other residents have included Iraqi businessman Nemir Kirdar, singer Ariana Grande, holiday camp impresario Sir Billy Butlin, businessman Asil Nadir, Paul McCartney’s former wife Heather Mills.
Hunting park to luxury living
- Land was originally the Bishop of London's hunting park, hence the name
- The road was laid out in the mid 19th Century, meandering through woodland and farmland
- Its earliest houses at the turn of the 20th Century were substantial detached properties with extensive grounds
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
Francesco Totti's bio
Born September 27, 1976
Position Attacking midifelder
Clubs played for (1) - Roma
Total seasons 24
First season 1992/93
Last season 2016/17
Appearances 786
Goals 307
Titles (5) - Serie A 1; Italian Cup 2; Italian Supercup 2
Dubai Bling season three
Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed
Rating: 1/5
FROM%20THE%20ASHES
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List of UAE medal winners
Gold
Faisal Al Ketbi (Open weight and 94kg)
Talib Al Kirbi (69kg)
Omar Al Fadhli (56kg)
Silver
Zayed Al Kaabi (94kg)
Khalfan Belhol (85kg)
Zayed Al Mansoori (62kg)
Mouza Al Shamsi (49kg women)
Bronze
Yahia Mansour Al Hammadi (Open and 94kg)
Saood Al Hammadi (77kg)
Said Al Mazroui (62kg)
Obaid Al Nuaimi (56kg)
Bashayer Al Matrooshi (62kg women)
Reem Abdulkareem (45kg women)
Key products and UAE prices
iPhone XS
With a 5.8-inch screen, it will be an advance version of the iPhone X. It will be dual sim and comes with better battery life, a faster processor and better camera. A new gold colour will be available.
Price: Dh4,229
iPhone XS Max
It is expected to be a grander version of the iPhone X with a 6.5-inch screen; an inch bigger than the screen of the iPhone 8 Plus.
Price: Dh4,649
iPhone XR
A low-cost version of the iPhone X with a 6.1-inch screen, it is expected to attract mass attention. According to industry experts, it is likely to have aluminium edges instead of stainless steel.
Price: Dh3,179
Apple Watch Series 4
More comprehensive health device with edge-to-edge displays that are more than 30 per cent bigger than displays on current models.