![Jacques Cavallier Belletrud, Louis Vuitton's master perfumer. Courtesy Louis Vuitton](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/QHK275HTBBNT4CUQFMR5LL47PY.jpg?smart=true&auth=8b5a597af61ecd0ac3ed580958015954aa296635c2f6aedec6876666bb006e84&width=400&height=225)
Jacques Cavallier Belletrud, Louis Vuitton's master perfumer. Courtesy Louis Vuitton
Jacques Cavallier Belletrud, Louis Vuitton's master perfumer. Courtesy Louis Vuitton
Louis Vuitton’s Jacques Cavallier Belletrud: a poet of perfume
At the launch of his latest fragrances for men, Belletrud explains why men's fragrances are evolving dramatically