![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/4TC7X4QWZ5BF3FY6755UTBUVUA.jpeg?smart=true&auth=8df69560a8f97bfee127e1326bd05776555d77359c6f9fc999a4a6022a1e2d59&width=400&height=225)
The Perfume Expo in Riyadh runs until January 8
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/NMKZX5SR35FH3DWYIFLT322PY4.jpeg?smart=true&auth=0fb2c42cd14e9498957c25af57105a21bb155479954d19b112f9b8e0de4df79a&width=400&height=225)
The Perfume Expo in Riyadh. All photos: Riyadh Season
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/B4ML7NBQYBHJPPKHEN6F5IHBWM.jpeg?smart=true&auth=55c44950f64a794ccdbb5002b4831a42101f8691ddba3d105af088fc90c6f26d&width=400&height=225)
The Perfume Expo returns for the second year at Riyadh Front
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/WTCLE2MJRNHNBJHTMOZLLFX23I.jpeg?smart=true&auth=3737582b4be279410738171a2bd35223044d0eace49002d95a2dc919799dd8c5&width=400&height=225)
The event features more than 200 regional and local brands
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/BAJKJVYXJRCUFHGMC7WVUNJ2YQ.jpeg?smart=true&auth=df4756e4f36f0a8ab5d71a82b4f7c148faead447bdd0febdc6e88103f8dde9e8&width=400&height=225)
It is also an occasion when brands showcase new lines and offer discounts on favourite items
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PTKEZ3QQYNCKHOKWMDHPRKSDEE.jpeg?smart=true&auth=e0d063fd242e2c6ed04c70f739681f4b268ccd98d53f7a927ad032442cd32bb5&width=400&height=225)
The Perfume Expo has demonstrations of how perfume is made and packaged
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/YG243V6HMJCP7EADAE2GOALCZY.jpeg?smart=true&auth=d66ed03eb3f811a2b9bb429f27dcc9321ee3d7de89aab720633d50e2c70e853f&width=400&height=225)
Fragrance plays an important role in Saudi cultural life
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/G3JERDL2QNA5TNFXWO6NNFNB3U.jpeg?smart=true&auth=ad1f3658fbebf471dee87d393b35d47eab3baa29a4568be7364eaa665a8ede07&width=400&height=225)
Different scents complement different settings and social occasions
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DZFV4OSTPNCCVIJ4NSM6PZRVWA.jpeg?smart=true&auth=465435f10d47b4d5d9ba0239bc3005bad65b661b231f1c52f92c507de5980564&width=400&height=225)
The Perfume Expo is spread across 40,000 square metres
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/SL7L2VI2CVBPZACBDBGOAJSVB4.jpeg?smart=true&auth=879365ff545b5236268042ca0967233ebe396ff485a4388f0f8bdc1e2ffaa938&width=400&height=225)
Visitors can sample various perfumes and ouds
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/YIFTBGEVNVHLDGIWPOCZNLHQPA.jpeg?smart=true&auth=0b689ce7f27dcae0f87e6db44675bec8e735e8cf73212340ef6025c92e8ac35e&width=400&height=225)
Al Dakheel Oud Factory stand is home to demonstrations of how perfume is made and packaged
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ZQNBCINIJNFITN4UWBZI7UHVBY.jpeg?smart=true&auth=a25f9698ccbea50412b29b280141008a294cfa243381337fcf761f4f8e507880&width=400&height=225)
The Perfume Expo features established and boutique brands
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/4TC7X4QWZ5BF3FY6755UTBUVUA.jpeg?smart=true&auth=8df69560a8f97bfee127e1326bd05776555d77359c6f9fc999a4a6022a1e2d59&width=400&height=225)
The Perfume Expo in Riyadh runs until January 8
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/NMKZX5SR35FH3DWYIFLT322PY4.jpeg?smart=true&auth=0fb2c42cd14e9498957c25af57105a21bb155479954d19b112f9b8e0de4df79a&width=400&height=225)
The Perfume Expo in Riyadh. All photos: Riyadh Season
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/B4ML7NBQYBHJPPKHEN6F5IHBWM.jpeg?smart=true&auth=55c44950f64a794ccdbb5002b4831a42101f8691ddba3d105af088fc90c6f26d&width=400&height=225)
The Perfume Expo returns for the second year at Riyadh Front
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/WTCLE2MJRNHNBJHTMOZLLFX23I.jpeg?smart=true&auth=3737582b4be279410738171a2bd35223044d0eace49002d95a2dc919799dd8c5&width=400&height=225)
The event features more than 200 regional and local brands
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/BAJKJVYXJRCUFHGMC7WVUNJ2YQ.jpeg?smart=true&auth=df4756e4f36f0a8ab5d71a82b4f7c148faead447bdd0febdc6e88103f8dde9e8&width=400&height=225)
It is also an occasion when brands showcase new lines and offer discounts on favourite items
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PTKEZ3QQYNCKHOKWMDHPRKSDEE.jpeg?smart=true&auth=e0d063fd242e2c6ed04c70f739681f4b268ccd98d53f7a927ad032442cd32bb5&width=400&height=225)
The Perfume Expo has demonstrations of how perfume is made and packaged
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/YG243V6HMJCP7EADAE2GOALCZY.jpeg?smart=true&auth=d66ed03eb3f811a2b9bb429f27dcc9321ee3d7de89aab720633d50e2c70e853f&width=400&height=225)
Fragrance plays an important role in Saudi cultural life
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/G3JERDL2QNA5TNFXWO6NNFNB3U.jpeg?smart=true&auth=ad1f3658fbebf471dee87d393b35d47eab3baa29a4568be7364eaa665a8ede07&width=400&height=225)
Different scents complement different settings and social occasions
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DZFV4OSTPNCCVIJ4NSM6PZRVWA.jpeg?smart=true&auth=465435f10d47b4d5d9ba0239bc3005bad65b661b231f1c52f92c507de5980564&width=400&height=225)
The Perfume Expo is spread across 40,000 square metres
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/SL7L2VI2CVBPZACBDBGOAJSVB4.jpeg?smart=true&auth=879365ff545b5236268042ca0967233ebe396ff485a4388f0f8bdc1e2ffaa938&width=400&height=225)
Visitors can sample various perfumes and ouds
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/YIFTBGEVNVHLDGIWPOCZNLHQPA.jpeg?smart=true&auth=0b689ce7f27dcae0f87e6db44675bec8e735e8cf73212340ef6025c92e8ac35e&width=400&height=225)
Al Dakheel Oud Factory stand is home to demonstrations of how perfume is made and packaged
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ZQNBCINIJNFITN4UWBZI7UHVBY.jpeg?smart=true&auth=a25f9698ccbea50412b29b280141008a294cfa243381337fcf761f4f8e507880&width=400&height=225)
The Perfume Expo features established and boutique brands
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/4TC7X4QWZ5BF3FY6755UTBUVUA.jpeg?smart=true&auth=8df69560a8f97bfee127e1326bd05776555d77359c6f9fc999a4a6022a1e2d59&width=400&height=225)
The Perfume Expo in Riyadh runs until January 8
Following the sweet smell of success as The Perfume Expo returns in Riyadh
Customers are increasingly on the scent of new lines. Here, regional brands reveal how they're expanding to keep up with demand
![Saeed Saeed](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/https%3A%2F%2Fs3.amazonaws.com%2Farc-authors%2Fthenational%2Fdfd6c0d0-f148-4163-b51c-fe3b293b0f9d.png?smart=true&auth=fbad4a9efbd3b8c272380498534cedd4e4b64afad5f5593a426d913b1da43080&width=70&height=70)
Saeed Saeed
07 January, 2023
- Listen In English
- Listen In Arabic