![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OP5EZIAFO7ZFMNRWD3BA5653UU.jpg?smart=true&auth=2cb53f1fa6f193820d10357cf9cbd27bbd356a2125bf673b79c8364b1bae8299&width=400&height=225)
Dior is only one of two high-end brands on the list, coming in 10th position. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/IR7UBZBH3AEPIVYAJ2BYNAHV4I.jpg?smart=true&auth=9ac30908047fff5338e10a4231c46d05a9a6a7f1636c8608e9ae29b2f6d95c6f&width=400&height=225)
People queue outside the first permanent showroom of Chinese online fast fashion giant Shein on the opening day of the shop in Tokyo on November 13. Shein is the most Googled fashion brand in the world in 2022, according to a survey by money.co.uk. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/I6SAENAGYRY7YHY5BDRAKXXQFE.jpg?smart=true&auth=177c2abdb6c5ae978abd882c45485d46face6c11e58f7828965034ef529dc245&width=400&height=225)
Zara is the second most-searched-for fashion brand this year. PA Media
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OT7XGHZ46YWWTF2KAD3YAOPVBI.jpg?smart=true&auth=5866eea40c8b4213fa459cd951cfb5ebb21122ef1415153763a0b2c89eab5127&width=400&height=225)
German retailer Zalando comes in third. Reuters
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/R23XXYCYGXC3ISPBB5HRVUGFDM.jpg?smart=true&auth=bad2452c94cd8306283571f3c5627447dafcec2b701e08794577d3c83423be2f&width=400&height=225)
Nike is fourth. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/J4V3WEYVEL4GXMNXKPKKUR63FM.jpg?smart=true&auth=c897b2ca80b1bc1b9c0de0c6d8575c975410810673ad2f79e9869ed77bef36f3&width=400&height=225)
Adidas comes in fifth. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OULTXT2Q3NSFQUHFIUHQA36NX4.jpg?smart=true&auth=254d11bdbaca7cd115cd07f59ec072c333da41fd0349e5abf09996da9431a60b&width=400&height=225)
US department store Macy's comes sixth and top of North America's searches. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/FK4D32PCKZHZXIMJIMSMQI6KBI.jpg?smart=true&auth=6e5d0141f615dd7c8a8b09351b8af8eb5371f027be34db227e234d016bcdd71c&width=400&height=225)
Swedish high-street fashion brand H&M comes seventh. Getty Images
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DRKXW3SG5I5QKXTO2XDFHGNFI4.jpg?smart=true&auth=0023f4cef61f141d1009534343b232eccaf6359220943b647df011dda9ba92eb&width=400&height=225)
Japanese brand Uniqlo is eighth
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/C5GRPKXHH74R65472KYHP6UI54.jpg?smart=true&auth=bd436c06b71b76a5e6267f68af20b0a6556fd99508df548bbc5a3428b27852e4&width=400&height=225)
British retailer Asos comes ninth. Reuters
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OP5EZIAFO7ZFMNRWD3BA5653UU.jpg?smart=true&auth=2cb53f1fa6f193820d10357cf9cbd27bbd356a2125bf673b79c8364b1bae8299&width=400&height=225)
Dior is only one of two high-end brands on the list, coming in 10th position. Bloomberg
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/IR7UBZBH3AEPIVYAJ2BYNAHV4I.jpg?smart=true&auth=9ac30908047fff5338e10a4231c46d05a9a6a7f1636c8608e9ae29b2f6d95c6f&width=400&height=225)
People queue outside the first permanent showroom of Chinese online fast fashion giant Shein on the opening day of the shop in Tokyo on November 13. Shein is the most Googled fashion brand in the world in 2022, according to a survey by money.co.uk. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/I6SAENAGYRY7YHY5BDRAKXXQFE.jpg?smart=true&auth=177c2abdb6c5ae978abd882c45485d46face6c11e58f7828965034ef529dc245&width=400&height=225)
Zara is the second most-searched-for fashion brand this year. PA Media
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OT7XGHZ46YWWTF2KAD3YAOPVBI.jpg?smart=true&auth=5866eea40c8b4213fa459cd951cfb5ebb21122ef1415153763a0b2c89eab5127&width=400&height=225)
German retailer Zalando comes in third. Reuters
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/R23XXYCYGXC3ISPBB5HRVUGFDM.jpg?smart=true&auth=bad2452c94cd8306283571f3c5627447dafcec2b701e08794577d3c83423be2f&width=400&height=225)
Nike is fourth. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/J4V3WEYVEL4GXMNXKPKKUR63FM.jpg?smart=true&auth=c897b2ca80b1bc1b9c0de0c6d8575c975410810673ad2f79e9869ed77bef36f3&width=400&height=225)
Adidas comes in fifth. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OULTXT2Q3NSFQUHFIUHQA36NX4.jpg?smart=true&auth=254d11bdbaca7cd115cd07f59ec072c333da41fd0349e5abf09996da9431a60b&width=400&height=225)
US department store Macy's comes sixth and top of North America's searches. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/FK4D32PCKZHZXIMJIMSMQI6KBI.jpg?smart=true&auth=6e5d0141f615dd7c8a8b09351b8af8eb5371f027be34db227e234d016bcdd71c&width=400&height=225)
Swedish high-street fashion brand H&M comes seventh. Getty Images
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DRKXW3SG5I5QKXTO2XDFHGNFI4.jpg?smart=true&auth=0023f4cef61f141d1009534343b232eccaf6359220943b647df011dda9ba92eb&width=400&height=225)
Japanese brand Uniqlo is eighth
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/C5GRPKXHH74R65472KYHP6UI54.jpg?smart=true&auth=bd436c06b71b76a5e6267f68af20b0a6556fd99508df548bbc5a3428b27852e4&width=400&height=225)
British retailer Asos comes ninth. Reuters
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OP5EZIAFO7ZFMNRWD3BA5653UU.jpg?smart=true&auth=2cb53f1fa6f193820d10357cf9cbd27bbd356a2125bf673b79c8364b1bae8299&width=400&height=225)
Dior is only one of two high-end brands on the list, coming in 10th position. Bloomberg
Fast fashion brands still dominate Google searches, says new survey
Shein is the most searched-for label in the world, topping in 113 countries including UAE, Australia, Mexico and France
![Katy Gillett](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/https%3A%2F%2Fs3.amazonaws.com%2Farc-authors%2Fthenational%2F0d30538e-8093-483b-9671-b522ebeb7695.png?smart=true&auth=8c7547f4ac03274ba8bbce82d6291f909b38c6ccab7737911edec4058f46eea6&width=70&height=70)
Katy Gillett
11 December, 2022
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