There’s a new billboard on Sheikh Zayed Road, close to the Umm Suqeim interchange, and it’s selling a message that’s far more meaningful than athleisure or luxury fashion. In the advert, British-Sudanese basketball player Asma Elbadawi is robed in a dreamy, teal, tulle gown, layered over a white adidas sports top and a fitted hijab.
Basketball in hand, Elbadawi embodies radiance and confidence in the photograph, which is emblazoned with the words “Impossible is Nothing”.
Elbadawi was recruited to star in the global campaign four months ago. “I felt really honoured and excited to be part of a campaign celebrating women, and spreading the message that our goals and dreams are possible,” she tells The National.
In the video campaign, shot at night on a basketball court, Elbadawi states: “I don’t just play ball. I’m queen of the ball. And I believe in equal play. When they tried to ban my hijab, I fought, I won, and kept wearing my crown. On my court, we all rise. My story is not impossible, because I’m possible.”
The fight Elbadawi is referring to is her two-year campaign to convince the International Basketball Federation (Fiba) to remove its ban on religious head coverings on courts. She began lobbying and gathering signatures on an online petition in 2017 and, after she collected 130,000 signatures, Fiba finally reversed its rule.
“It was a surreal feeling to feel heard and accepted as we are, without having to change ourselves or remove our hijabs,” says the athlete. “I also felt that if a group of us Muslim women managed to get together and use our voices to change the history of basketball, then we have the ability to do far greater things as individuals and as a collective.”
Elbadawi’s feat was a victory for all Muslim women seeking accessibility in sports. Many hijab-wearing basketball players had previously been denied the right to play professionally due to Fiba’s strict rules about head coverings.
In 2014, the Qatar women’s team had to withdraw from the Asian Games for this reason, and American player Bilqis Abdul Qaadir found she had to choose between her hijab and her game after graduating college. She chose her headscarf and started the online campaign Muslim Girls Hoop Too, to help support and empower female Muslim basketball players.
While Fiba’s alteration regarding headwear regulation means Muslim women can now play basketball professionally, they aren’t afforded the same rights elsewhere. In France, a bill moving to ban religious head coverings in sports is currently sitting with the country’s National Assembly. When local collective Les Hijabeuses planned to protest the bill earlier this month, the demonstration was banned by the police. In India’s Southern state of Karnataka, meanwhile, hijabs are currently banned on school grounds.
Amid these troubling times for hijab-wearing women, Elbadawi hopes her campaign with adidas can be a beacon of hope for aspiring Muslim athletes.
“Growing up, I didn’t get to see Muslim women on billboards and on TV. I felt like my dreams and goals were limited, because how do you dream bigger without seeing someone who looks like you accomplish those things?” she says.
“I feel like this image gives the message that Muslim women are here and are excelling in their chosen fields, and they matter. I hope that by seeing me they feel seen and represented, but also choose to not limit themselves and accomplish even greater things than I have.”
In addition to being an athlete and activist, Elbadawi is a spoken-word poet. Last year, she published Belongings, a collection of poetry that explores her identity as a British-Sudanese woman and covers topics such as racism, migration, mental health and sport.
She believes that embracing diversity in sports can help extend sentiments of compassion and inclusivity beyond the courts, pitches and fields. “Sport is a universal language — so many misconceptions and stereotypes are broken down by simply training with teammates who have different life experiences,” says Elbadawi.
“When players respect each other, you see this on the court. The message of accepting each other as we are and valuing the skills we bring to the court, ripples out to fans and supporters.”
The major Hashd factions linked to Iran:
Badr Organisation: Seen as the most militarily capable faction in the Hashd. Iraqi Shiite exiles opposed to Saddam Hussein set up the group in Tehran in the early 1980s as the Badr Corps under the supervision of the Iran Revolutionary Guards Corps (IRGC). The militia exalts Iran’s Supreme Leader Ali Khamenei but intermittently cooperated with the US military.
Saraya Al Salam (Peace Brigade): Comprised of former members of the officially defunct Mahdi Army, a militia that was commanded by Iraqi cleric Moqtada Al Sadr and fought US and Iraqi government and other forces between 2004 and 2008. As part of a political overhaul aimed as casting Mr Al Sadr as a more nationalist and less sectarian figure, the cleric formed Saraya Al Salam in 2014. The group’s relations with Iran has been volatile.
Kataeb Hezbollah: The group, which is fighting on behalf of the Bashar Al Assad government in Syria, traces its origins to attacks on US forces in Iraq in 2004 and adopts a tough stance against Washington, calling the United States “the enemy of humanity”.
Asaeb Ahl Al Haq: An offshoot of the Mahdi Army active in Syria. Asaeb Ahl Al Haq’s leader Qais al Khazali was a student of Mr Al Moqtada’s late father Mohammed Sadeq Al Sadr, a prominent Shiite cleric who was killed during Saddam Hussein’s rule.
Harakat Hezbollah Al Nujaba: Formed in 2013 to fight alongside Mr Al Assad’s loyalists in Syria before joining the Hashd. The group is seen as among the most ideological and sectarian-driven Hashd militias in Syria and is the major recruiter of foreign fighters to Syria.
Saraya Al Khorasani: The ICRG formed Saraya Al Khorasani in the mid-1990s and the group is seen as the most ideologically attached to Iran among Tehran’s satellites in Iraq.
(Source: The Wilson Centre, the International Centre for the Study of Radicalisation)
Top 5 concerns globally:
1. Unemployment
2. Spread of infectious diseases
3. Fiscal crises
4. Cyber attacks
5. Profound social instability
Top 5 concerns in the Mena region
1. Energy price shock
2. Fiscal crises
3. Spread of infectious diseases
4. Unmanageable inflation
5. Cyber attacks
Source: World Economic Foundation
RESULTS
6.30pm Al Maktoum Challenge Round-2 – Group 1 (PA) $49,000 (Dirt) 1,900m
Winner RB Frynchh Dude, Pat Cosgrave (jockey), Helal Al Alawi (trainer)
7.05pm Al Bastakiya Trial – Conditions (TB) $50,000 (D) 1,900m
Winner El Patriota, Vagner Leal, Antonio Cintra
7.40pm Zabeel Turf – Listed (TB) $88,000 (Turf) 2,000m
Winner Ya Hayati, Mickael Barzalona, Charlie Appleby
8.15pm Cape Verdi – Group 2 (TB) $163,000 (T) 1,600m
Winner Althiqa, James Doyle, Charlie Appleby
8.50pm UAE 1000 Guineas – Listed (TB) $125,000 (D) 1,600m
Winner Soft Whisper, Frankie Dettori, Saeed bin Suroor
9.25pm Handicap (TB) $68,000 (T) 1,600m
Winner Bedouin’s Story, Frankie Dettori, Saeed bin Suroor
Labour dispute
The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.
- Abdullah Ishnaneh, Partner, BSA Law
MOUNTAINHEAD REVIEW
Starring: Ramy Youssef, Steve Carell, Jason Schwartzman
Director: Jesse Armstrong
Rating: 3.5/5
WHAT%20ARE%20THE%20PRODUCTS%20WITHIN%20THE%20THREE%20MAJOR%20CATEGORIES%3F
%3Cp%3E%3Cstrong%3EAdvanced%20materials%3A%3C%2Fstrong%3E%20specifically%20engineered%20to%20exhibit%20novel%20or%20enhanced%20properties%2C%20that%20confer%20superior%20performance%20relative%20to%20conventional%20materials%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAdvanced%20components%3A%3C%2Fstrong%3E%20includes%20semiconductor%20components%2C%20such%20as%20microprocessors%20and%20other%20computer%20chips%2C%20and%20computer%20vision%20components%20such%20as%20lenses%20and%20image%20sensors%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAdvanced%20products%3A%3C%2Fstrong%3E%20includes%20personal%20electronics%2C%20smart%20home%20devices%20and%20space%20technologies%2C%20along%20with%20industry-enabling%20products%20such%20as%20robots%2C%203D%20printing%20equipment%20and%20exoskeletons%3C%2Fp%3E%0A%3Cp%3E%3Cem%3ESource%3A%20Strategy%26amp%3B%3C%2Fem%3E%3C%2Fp%3E%0A
The specs: 2018 Ford Mustang GT
Price, base / as tested: Dh204,750 / Dh241,500
Engine: 5.0-litre V8
Gearbox: 10-speed automatic
Power: 460hp @ 7,000rpm
Torque: 569Nm @ 4,600rpm
Fuel economy, combined: 10.3L / 100km
Company: Instabug
Founded: 2013
Based: Egypt, Cairo
Sector: IT
Employees: 100
Stage: Series A
Investors: Flat6Labs, Accel, Y Combinator and angel investors
Innotech Profile
Date started: 2013
Founder/CEO: Othman Al Mandhari
Based: Muscat, Oman
Sector: Additive manufacturing, 3D printing technologies
Size: 15 full-time employees
Stage: Seed stage and seeking Series A round of financing
Investors: Oman Technology Fund from 2017 to 2019, exited through an agreement with a new investor to secure new funding that it under negotiation right now.
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
The specs
Engine: 3.8-litre, twin-turbo V8
Transmission: eight-speed automatic
Power: 582bhp
Torque: 730Nm
Price: Dh649,000
On sale: now
Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
Company%20profile
%3Cp%3ECompany%20name%3A%20Shipsy%3Cbr%3EYear%20of%20inception%3A%202015%3Cbr%3EFounders%3A%20Soham%20Chokshi%2C%20Dhruv%20Agrawal%2C%20Harsh%20Kumar%20and%20Himanshu%20Gupta%3Cbr%3EBased%3A%20India%2C%20UAE%20and%20Indonesia%3Cbr%3ESector%3A%20logistics%3Cbr%3ESize%3A%20more%20than%20350%20employees%3Cbr%3EFunding%20received%20so%20far%3A%20%2431%20million%20in%20series%20A%20and%20B%20rounds%3Cbr%3EInvestors%3A%20Info%20Edge%2C%20Sequoia%20Capital%E2%80%99s%20Surge%2C%20A91%20Partners%20and%20Z3%20Partners%3C%2Fp%3E%0A