Designers offer plus-size versions of their straight-size clothes on the website. Courtesy 11 Honore
Designers offer plus-size versions of their straight-size clothes on the website. Courtesy 11 Honore
Designers offer plus-size versions of their straight-size clothes on the website. Courtesy 11 Honore
Designers offer plus-size versions of their straight-size clothes on the website. Courtesy 11 Honore

11 Honoré: designer plus-size clothing is now only a click away


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Walk into your favourite designer store in The Dubai Mall, or any boutique that stocks clothing by Zac Posen, Reem Acra, Prabal Gurung or Naeem Khan, and see if you manage to find a size US12 or UK16 by these luxury brands that you'd love to add to your wardrobe. Or, in fact, anything above a size US4.

Two years ago, tech executive, PR guru and fashion consultant Patrick Herning had his light bulb moment, when he realised that the Net-A-­Porter equivalent for plus size women didn’t exist on the fashion landscape. Women were, finally, able to find some plus-size options in high-street stores, but luxury brands and designer labels just didn’t cater for larger sizes. And considering that in the United States alone, according to Herning, 70 per cent of women are a size US14 and up, that meant that the majority of women simply weren’t finding what they wanted when it came to ­beautiful clothes.

The idea for e-commerce platform 11 Honore was born, and starting this week, the size-inclusive online shopping retailer providing luxury and designer clothing for women from size US10/UK14 to size US24/UK28, will deliver to the UAE, as well as Kuwait, Saudi Arabia and Bahrain. Designers like the ones mentioned above, and dozens more, have created exclusive pieces for the site in larger sizes.

This means that when you walk into a Christian Siriano store and admire a size 4 navy jumpsuit, you’ll be able to find that exact same jumpsuit on the site, in US sizes 10 to 24, at the exact same price. But only on 11 Honore.

"Brands have really turned to us for marketing, messaging, positioning," says Herning, the site's founder and chief executive. "They want the shopping experience for the plus-size customer to be exactly the same as all their customers, and they trust 11 Honore to be a distribution ­channel for them. So now, they create exclusive products? for our website," he explains.

What Herning never wanted was a watered-down version of fashion. He didn’t want that navy jumpsuit to be redesigned as a navy kaftan because of some misconception that women of a larger size only want loose fitting clothing, or would never wear a form fitting jumpsuit. “We are saying that the customer wants the exact same thing offered to straight sizes, the same luxury experience,” he says. “We’ve listened to our customer and created the clothes edit for her that she wants, not what we think she wants. People have so many hypothesis about this customer, when at the end of the day, she’s just a woman. As a straight-size woman, you maybe prefer to show your legs but not your arms, or your arms but not your legs. Doesn’t matter your size; you have specific feelings about fashion. So we have a little bit of everything, for everybody, regardless of age.”

In August last year, 11 Honore went live in the US with 15 luxury brands: Sally LaPointe, Lela Rose, Brandon Maxwell, Dima Ayad from Dubai and Marchesa, among others. Today, there are more than 50 brands on board, and by the end of the year, there will be north of 80. The site's brands have dressed everyone from plus-size models Ashley Graham, Candice Huffine and Precious Lee to celebrities like Rebel Wilson and Octavia Spencer.

Ashley Graham:

The styles cater to women of ages between 25 and 65, and include everything from classic evening gowns to contemporary, modern clothing to loungewear, activewear, swimwear and even lingerie. And although this is about luxury fashion, there is still a diversified price point. "The trajectory of brand acquisition we demonstrated was never the challenge," says Herning. "The challenge had really been the retailer roadblocking this initiative and not stocking these sizes. The brands want to support this new foray into fashion, they want to be more size inclusive. Our platform allowed this conversation to make major movement."

He is in talks with Dolce and ­Gabbana, Alexander Wang and Diane von Furstenberg; all brands that will be joining 11 Honore next year. "So many women have been wanting this for so long," he says. Fashion, maintains Herning, should be fun and inclusive, regardless of your size. His platform is not about being "plus size" as much as it's about creating options for a customer who can't find what she wants anywhere else and who is often offered fewer options in the fashion world. "That's why we don't carry smaller sizes; there are plenty who do and straight-size women have plenty of options. We're here for the woman with less options."

Too much focus is placed on sizing, he says. Someone who is a size US4 would be a size 8 at Yves St Laurent, or a size 00 at St John. “There is no consistency across brands, so we focus on fit,” he explains.

Jessica Raiter, fashion director at 11 Honore and vice president of merchandising, inspects and touches and tries on every piece of clothing before it’s photographed for the site. “It’s about finding clothing that makes a woman feel food and look good. How many times can she wear the item, and in how many different ways? Is it itchy? How does it drape? Where would she wear it? I’m buying for a woman who works, who has a family, who has a social life, she has passions, she likes to express herself, she has a beautiful home; wherever she is, aesthetics are important to her and self-­expression is important to her. What kind of wardrobe does she need?”

This hands-on approach allows Raiter and her team to go back to the brands that 11 Honore works with – the same brands who are creating exclusive sizes for the site – and tell them whether they need to make the waists higher, or the arm holes larger. "We have a relationship with our customers, but same goes for the brands. We're educating them as well," she explains. "We are forming a community, and we are de-stigmatising."

Patrick Herning, Founder & CEO, 11 Honore. Courtesy 11 Honore
Patrick Herning, Founder & CEO, 11 Honore. Courtesy 11 Honore

And although Dubai and the wider region is the first international market for 11 Honore to officially target, Herning is aiming for global domination. "Our customer is ­everywhere," he says. "But we started with the [this?] region because it is known for luxury, known for fashion. And we are about fashion and fit, regardless of size."

Growing with the times, and making inclusivity become the “new exclusive” is Herning’s mandate, and he makes an unarguable point: “Nothing will happen to the luxury, designer brand if it offers larger sizes; 11 Honore’s success has demonstrated that. So why shouldn’t a plus-size woman have access to every designer that the straight-sized woman can access?”

Why not, indeed.

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Read more:

Dolce and Gabbana cancels China show amid allegations of racism

Bahraini princess walks the catwalk for Dolce & Gabbana

Who wore what to the Governors Awards: 27 red carpet looks 

'I’m as Palestinian as I am Dutch': Gigi Hadid hits back at critics

_____________________

UAE currency: the story behind the money in your pockets
Women%E2%80%99s%20Asia%20Cup
%3Cp%3E%3Cstrong%3EUAE%20fixtures%3C%2Fstrong%3E%3Cbr%3ESun%20Oct%202%2C%20v%20Sri%20Lanka%3Cbr%3ETue%20Oct%204%2C%20v%20India%3Cbr%3EWed%20Oct%205%2C%20v%20Malaysia%3Cbr%3EFri%20Oct%207%2C%20v%20Thailand%3Cbr%3ESun%20Oct%209%2C%20v%20Pakistan%3Cbr%3ETue%20Oct%2011%2C%20v%20Bangladesh%3Cbr%3E%3Cbr%3E%3Cstrong%3EUAE%20squad%3C%2Fstrong%3E%3Cbr%3EChaya%20Mughal%20(captain)%2C%20Esha%20Oza%2C%20Kavisha%20Kumari%2C%20Khushi%20Sharma%2C%20Theertha%20Satish%2C%20Lavanya%20Keny%2C%20Priyanjali%20Jain%2C%20Suraksha%20Kotte%2C%20Natasha%20Cherriath%2C%20Indhuja%20Nandakumar%2C%20Rishitha%20Rajith%2C%20Vaishnave%20Mahesh%2C%20Siya%20Gokhale%2C%20Samaira%20Dharnidharka%2C%20Mahika%20Gaur%3C%2Fp%3E%0A
Libya's Gold

UN Panel of Experts found regime secretly sold a fifth of the country's gold reserves. 

The panel’s 2017 report followed a trail to West Africa where large sums of cash and gold were hidden by Abdullah Al Senussi, Qaddafi’s former intelligence chief, in 2011.

Cases filled with cash that was said to amount to $560m in 100 dollar notes, that was kept by a group of Libyans in Ouagadougou, Burkina Faso.

A second stash was said to have been held in Accra, Ghana, inside boxes at the local offices of an international human rights organisation based in France.

Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
MATCH INFO

Day 1 at Mount Maunganui

England 241-4

Denly 74, Stokes 67 not out, De Grandhomme 2-28

New Zealand 

Yet to bat

ULTRA PROCESSED FOODS

- Carbonated drinks, sweet or savoury packaged snacks, confectionery, mass-produced packaged breads and buns 

- margarines and spreads; cookies, biscuits, pastries, cakes, and cake mixes, breakfast cereals, cereal and energy bars;

- energy drinks, milk drinks, fruit yoghurts and fruit drinks, cocoa drinks, meat and chicken extracts and instant sauces

- infant formulas and follow-on milks, health and slimming products such as powdered or fortified meal and dish substitutes,

- many ready-to-heat products including pre-prepared pies and pasta and pizza dishes, poultry and fish nuggets and sticks, sausages, burgers, hot dogs, and other reconstituted meat products, powdered and packaged instant soups, noodles and desserts.

Sustainable Development Goals

1. End poverty in all its forms everywhere

2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture

3. Ensure healthy lives and promote well-being for all at all ages

4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5. Achieve gender equality and empower all women and girls

6. Ensure availability and sustainable management of water and sanitation for all

7. Ensure access to affordable, reliable, sustainable and modern energy for all

8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation

10. Reduce inequality  within and among countries

11. Make cities and human settlements inclusive, safe, resilient and sustainable

12. Ensure sustainable consumption and production patterns

13. Take urgent action to combat climate change and its effects

14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development

15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

17. Strengthen the means of implementation and revitalise the global partnership for sustainable development

Company%20profile
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MATCH INFO

Manchester United v Brighton, Sunday, 6pm UAE

Racecard

6.30pm: The Madjani Stakes (PA) Group 3 Dh175,000 (Dirt) 1,900m

7.05pm: Maiden (TB) Dh165,000 (D) 1,400m

7.40pm: Maiden (TB) Dh165,000 (D) 1,600m

8.15pm: Handicap (TB) Dh190,000 (D) 1,200m

8.50pm: Dubai Creek Mile (TB) Listed Dh265,000 (D) 1,600m

9.25pm: Handicap (TB) Dh190,000 (D) 1,600m

The National selections

6.30pm: Chaddad

7.05pm: Down On Da Bayou

7.40pm: Mass Media

8.15pm: Rafal

8.50pm: Yulong Warrior

9.25pm: Chiefdom

LA LIGA FIXTURES

Friday (UAE kick-off times)

Real Sociedad v Leganes (midnight)

Saturday

Alaves v Real Valladolid (4pm)

Valencia v Granada (7pm)

Eibar v Real Madrid (9.30pm)

Barcelona v Celta Vigo (midnight)

Sunday

Real Mallorca v Villarreal (3pm)

Athletic Bilbao v Levante (5pm)

Atletico Madrid v Espanyol (7pm)

Getafe v Osasuna (9.30pm)

Real Betis v Sevilla (midnight)

RESULTS

5pm: Maiden (PA) Dh80,000 1,400m
Winner: JAP Almahfuz, Fernando Jara (jockey), Irfan Ellahi (trainer).

5.30pm: Handicap (PA) Dh90,000 1,400m​​​​​​​
Winner: AF Momtaz, Antonio Fresu, Musabah Al Muhairi.

6pm: Handicap (TB) Dh100,000 1,400m​​​​​​​
Winner: Yaalail, Fernando Jara, Ali Rashid Al Raihe.

6.30pm: Abu Dhabi Championship Listed (PA) Dh180,000 1,600m​​​​​​​
Winner: Ihtesham, Szczepan Mazur, Ibrahim Al Hadhrami.

7pm: Wathba Stallions Cup Handicap (PA) Dh70,000 1,600m​​​​​​​
Winner: Dahess D’Arabie, Fernando Jara, Helal Al Alawi.

7.30pm: Maiden (PA) Dh80,000 2.200m
​​​​​​​Winner: Ezz Al Rawasi, Connor Beasley, Helal Al Alawi.

The 12 Syrian entities delisted by UK 

Ministry of Interior
Ministry of Defence
General Intelligence Directorate
Air Force Intelligence Agency
Political Security Directorate
Syrian National Security Bureau
Military Intelligence Directorate
Army Supply Bureau
General Organisation of Radio and TV
Al Watan newspaper
Cham Press TV
Sama TV

The%20specs
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E4.0-litre%20twin-turbo%20V8%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E640hp%20at%206%2C000rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E850Nm%20from%202%2C300-4%2C500rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E8-speed%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E11.9L%2F100km%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EDh749%2C800%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3Enow%3C%2Fp%3E%0A
Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
How to keep control of your emotions

If your investment decisions are being dictated by emotions such as fear, greed, hope, frustration and boredom, it is time for a rethink, Chris Beauchamp, chief market analyst at online trading platform IG, says.

Greed

Greedy investors trade beyond their means, open more positions than usual or hold on to positions too long to chase an even greater gain. “All too often, they incur a heavy loss and may even wipe out the profit already made.

Tip: Ignore the short-term hype, noise and froth and invest for the long-term plan, based on sound fundamentals.

Fear

The risk of making a loss can cloud decision-making. “This can cause you to close out a position too early, or miss out on a profit by being too afraid to open a trade,” he says.

Tip: Start with a plan, and stick to it. For added security, consider placing stops to reduce any losses and limits to lock in profits.

Hope

While all traders need hope to start trading, excessive optimism can backfire. Too many traders hold on to a losing trade because they believe that it will reverse its trend and become profitable.

Tip: Set realistic goals. Be happy with what you have earned, rather than frustrated by what you could have earned.

Frustration

Traders can get annoyed when the markets have behaved in unexpected ways and generates losses or fails to deliver anticipated gains.

Tip: Accept in advance that asset price movements are completely unpredictable and you will suffer losses at some point. These can be managed, say, by attaching stops and limits to your trades.

Boredom

Too many investors buy and sell because they want something to do. They are trading as entertainment, rather than in the hope of making money. As well as making bad decisions, the extra dealing charges eat into returns.

Tip: Open an online demo account and get your thrills without risking real money.

Asia%20Cup%202022
%3Cp%3E%3Cstrong%3EWhat%3C%2Fstrong%3E%3Cbr%3EAsia%20Cup%20final%3A%20Sri%20Lanka%20v%20Pakistan%3Cbr%3E%3Cbr%3E%3Cstrong%3EWhen%20%3C%2Fstrong%3E%3Cbr%3ESunday%2C%20September%2011%2C%20from%206pm%3Cbr%3E%3Cbr%3E%3Cstrong%3EWhere%3C%2Fstrong%3E%3Cbr%3EDubai%20International%20Stadium%3Cbr%3E%3Cbr%3E%3Cstrong%3EHow%20to%20watch%3C%2Fstrong%3E%3Cbr%3ECatch%20the%20live%20action%20on%20Starzplay%20across%20Mena%20region.%26nbsp%3B%3C%2Fp%3E%0A
The President's Cake

Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

Rating: 4/5

Dengue%20fever%20symptoms
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UAE%20Warriors%2033%20Results
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SPEC%20SHEET%3A%20APPLE%20TV%204K%20(THIRD%20GENERATION)
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