Adrift in a sea of self-help books



The grind of the 21st century throws up obstacles at every turn. Nikolaus Oliver is on hand with advice to guide you through. This week: swamped by the sea of self-help books.

Anyone who is in touch with modern reality knows that you can't be expected to cope all on your own. The world is just too complicated and difficult. You are just too complicated and difficult. Guidance is on hand in the form of a vast and exponentially growing body of literature purporting to show you how to help yourself. It ranges from books containing more or less common sense to others that should be behind bars because they are so mad. There is even a literature on how to choose your self-help books - the making of such a choice obviously being out of our league.

Interestingly, this most modern phenomenon isn't. Modern that is. It is actually Victorian and owes its origins to a very clever Scotsman called Samuel Smiles. Published in 1859, his Self Help sold 20,000 copies in its first year alone (no wonder Samuel smiles!), proving that this form of literature was a market waiting to happen. In terms of its content, however, the book was less modern - as you quickly realise perusing his subsequent bestsellers Character (1871), Thrift (1875) and the blockbusting Duty, which rocked the bookshops in 1880.

By contrast, the modern self-help manual seems devoted to how you can get by without character, thrift or duty - aptly summed up by a friend of mine, who in all seriousness refers to them as "self-interest" books. Samuel Smiles took the view that we would all help ourselves best by imitating heroic British engineers, and he devoted the rest of his life to eulogising them in an unending series of biographies, growing prodigiously wealthy on the proceeds. Now that's what I call self-help.

The range of topics covered by self-help literature is vast. There's personal growth, and weight loss (the end of personal growth, as it were). There's how to improve your self-esteem; and - if that doesn't work - how to handle depression. There's how to conduct successful marital relations; and how to get along with the children that are likely to result from your success. (And, of course, there's how to survive the break-up if you fail at these last two.) Finally, there's what to do if you want to provide help to others but can't think how.

These books don't really deliver on their promise. If they did, the world should by now be well-adjusted, thin, fertile, happy and helpful. Yet we are addicted to the genre. We need a guide to living without self-help books.

Five famous companies founded by teens

There are numerous success stories of teen businesses that were created in college dorm rooms and other modest circumstances. Below are some of the most recognisable names in the industry:

  1. Facebook: Mark Zuckerberg and his friends started Facebook when he was a 19-year-old Harvard undergraduate. 
  2. Dell: When Michael Dell was an undergraduate student at Texas University in 1984, he started upgrading computers for profit. He starting working full-time on his business when he was 19. Eventually, his company became the Dell Computer Corporation and then Dell Inc. 
  3. Subway: Fred DeLuca opened the first Subway restaurant when he was 17. In 1965, Mr DeLuca needed extra money for college, so he decided to open his own business. Peter Buck, a family friend, lent him $1,000 and together, they opened Pete’s Super Submarines. A few years later, the company was rebranded and called Subway. 
  4. Mashable: In 2005, Pete Cashmore created Mashable in Scotland when he was a teenager. The site was then a technology blog. Over the next few decades, Mr Cashmore has turned Mashable into a global media company.
  5. Oculus VR: Palmer Luckey founded Oculus VR in June 2012, when he was 19. In August that year, Oculus launched its Kickstarter campaign and raised more than $1 million in three days. Facebook bought Oculus for $2 billion two years later.
UFC FIGHT NIGHT: SAUDI ARABIA RESULTS

Main card
Middleweight:

Robert Whittaker defeated Ikram Aliskerov via knockout (Round 1)
Heavyweight:
Alexander Volkov def Sergei Pavlovich via unanimous decision
Middleweight:
Kelvin Gastelum def Daniel Rodriguez via unanimous decision
Middleweight:
Shara Magomedov def Antonio Trocoli via knockout (Round 3)
Light heavyweight:
Volkan Oezdemir def Johnny Walker via knockout (Round 1)
Preliminary Card
Lightweight:

Nasrat Haqparast def Jared Gordon via split decision
Featherweight:
Felipe Lima def Muhammad Naimov via submission (Round 3)
Welterweight:
Rinat Fakhretdinov defeats Nicolas Dalby via split decision
Bantamweight:
Muin Gafurov def Kang Kyung-ho via unanimous decision
Light heavyweight:
Magomed Gadzhiyasulov def Brendson Ribeiro via majority decision
Bantamweight:
Chang Ho Lee def Xiao Long via split decision

Banthology: Stories from Unwanted Nations
Edited by Sarah Cleave, Comma Press

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat

Fixtures (all in UAE time)

Friday

Everton v Burnley 11pm

Saturday

Bournemouth v Tottenham Hotspur 3.30pm

West Ham United v Southampton 6pm

Wolves v Fulham 6pm

Cardiff City v Crystal Palace 8.30pm

Newcastle United v Liverpool 10.45pm

Sunday

Chelsea v Watford 5pm

Huddersfield v Manchester United 5pm

Arsenal v Brighton 7.30pm

Monday

Manchester City v Leicester City 11pm

 

Fifa World Cup Qatar 2022

First match: November 20
Final 16 round: December 3 to 6
Quarter-finals: December 9 and 10
Semi-finals: December 13 and 14
Final: December 18

COMPANY PROFILE

Company name: Switch Foods
Started: 2022
Founder: Edward Hamod
Based: Abu Dhabi, UAE
Industry: Plant-based meat production
Number of employees: 34
Funding: $6.5 million
Funding round: Seed
Investors: Based in US and across Middle East

Company Profile

Name: Direct Debit System
Started: Sept 2017
Based: UAE with a subsidiary in the UK
Industry: FinTech
Funding: Undisclosed
Investors: Elaine Jones
Number of employees: 8

Imperial Island: A History of Empire in Modern Britain

Author: Charlotte Lydia Riley
Publisher: Bodley Head
Pages: 384

RESULTS

Cagliari 5-2 Fiorentina
Udinese 0-0 SPAL
Sampdoria 0-0 Atalanta
Lazio 4-2 Lecce
Parma 2-0 Roma
Juventus 1-0 AC Milan

COMPANY PROFILE

Name: Xpanceo

Started: 2018

Founders: Roman Axelrod, Valentyn Volkov

Based: Dubai, UAE

Industry: Smart contact lenses, augmented/virtual reality

Funding: $40 million

Investor: Opportunity Venture (Asia)

Company Profile

Company name: Hoopla
Date started: March 2023
Founder: Jacqueline Perrottet
Based: Dubai
Number of staff: 10
Investment stage: Pre-seed
Investment required: $500,000