The bird is a globally recognised icon of peace. Courtesy of Usfuur
The bird is a globally recognised icon of peace. Courtesy of Usfuur

Dubai jewellery designer launches Usfuur: a charitable brand

Dubai-based designer Yara Tlass has launched her debut collection. The fine jewellery concept titled Usfuur, the Arabic word for bird, features the winged-motif and is inspired by peace and minimalism.

The emblems are crafted from pure gold, and are used on dainty earring studs, bangles, rings, gold and silver chains and beaded chokers and bracelets. Keeping with the concept of peace, Tlass donates a percentage of her sales to the charity Watinili, an effort that supports refugee communities.

Usfuur is available through trunk shows and through personal orders. For more details email, or follow the brand on Instagram.


Started: 2023
Co-founders: Arto Bendiken and Talal Thabet
Based: Dubai, UAE
Industry: AI
Number of employees: 41
Funding: About $1.7 million
Investors: Self, family and friends


Wales 1 (Bale 45+3')

Croatia 1 (Vlasic 09')

Water waste

In the UAE’s arid climate, small shrubs, bushes and flower beds usually require about six litres of water per square metre, daily. That increases to 12 litres per square metre a day for small trees, and 300 litres for palm trees.

Horticulturists suggest the best time for watering is before 8am or after 6pm, when water won't be dried up by the sun.

A global report published by the Water Resources Institute in August, ranked the UAE 10th out of 164 nations where water supplies are most stretched.

The Emirates is the world’s third largest per capita water consumer after the US and Canada.


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