The cost of placing an advertisement on the facade of the Burj Khalifa ranges from Dh250,000 to Dh1 million depending on how long the projection is up for and the day of the week, according to the rate card from MullenLowe Mena, the agency that manages the building's lighting displays, it has emerged.
Ad campaigns for Avengers and The Lion King to new Huawei and Samsung gadgets have been projected on the world's tallest building. A projection on to the entire facade for three minutes on weekdays between 8pm and 10pm costs Dh250,000, with the price increasing Dh350,000 during weekends for the same amount of time.
For two projections of three minutes each for any night between 8pm and 10pm, the price is fixed at Dh500,000 and for five advertisements of three minutes each, the price is Dh1 million between 7pm and midnight.
Getting an ad on the world's tallest building involves a number of steps, including sharing the initial request with MullenLowe to getting final approval from Emaar, the owner of Burj Khalifa.
Emaar declined to comment on its Burj Khalifa advertising programme.
Once approved, a detailed story board of the creative concept must be finalised four weeks prior to the date the advertisement goes live and payment is required upfront.
The three-minute spots cannot be broken down into shorter ads and the use is for the façade only and not for any other components of Burj Khalifa, the document states. Music can be part of the display but video and audio cannot be synced with the Dubai fountains.
