Blackberry Mobile released its latest smart phone to the Middle East, starting with the UAE on Thursday, on bets its privacy and security features will lure professional millennials and loyal users.
The KEY2, manufactured by the Chinese handset maker TCL, will also be sold in Saudi Arabia later this month, Blackberry said in an emailed statement on Thursday.
“We’ve created a distinct smartphone that captures all the traits that have made BlackBerry smartphones iconic, while introducing new innovations and experiences that not only make this one of the best devices for security and privacy, but also the most advanced BlackBerry smartphone ever,” said Alain Lejeune, senior vice President at TCL Communication and president of BlackBerry Mobile.
The UAE and Saudi Arabia together account for 5 per cent of Blackberry Mobile’s sales. The company faces a challenge in growing its market share, which accounted for less than 0.1 per cent of smartphone sales globally in 2017, according to industry analysts IDC, amid stiff competition from market leaders Apple and Samsung.
The KEY2, which retails for upto Dh2,699 in the UAE and 2,699 Saudi riyals (Dh2,643) in the kingdom excluding value-added tax, comes equipped with a dual sim in the Middle East.
The Android handset is the third smartphone that TLC has launched in partnership with Blackberry, which decided in 2016 to stop making the devices itself and focus instead on developing security software.
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The KEY2’s unveiling comes amid tensions between Washington and Beijing over Chinese telecommunications equipment sales in the US.
The new phone, first revealed in New York last month, features the familiar design complete with a physical keyboard designed to please loyal users, while its high-end security features are expected to appeal to younger customers worried about privacy.
It runs Android 8.1 Oreo and is the first BlackBerry phone to feature a dual-rear camera, which is now considered standard on even mid-range phones.
The smartphone carries DTEK, an app that helps users manage how their data is being used by other apps, amid growing online privacy and security concerns. A second app, Locker, creates private folders for documents and photos so users can prevent them from being uploaded to the cloud.
The Middle East region is considered crucial to Blackberry Mobile's success and the company has plans to strengthen its presence in UAE and Saudi Arabia, a TLC communication executive told The National last month.
Mike Al Mefleh, BlackBerry Mobile regional director for the Middle East and Turkey, said about 50 per cent of users in the region had come from other phones.
The improved Locker app, used to store sensitive information, would prove especially popular, he said.
UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
Red Joan
Director: Trevor Nunn
Starring: Judi Dench, Sophie Cookson, Tereza Srbova
Rating: 3/5 stars
More from Aya Iskandarani
WITHIN%20SAND
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Results
ATP Dubai Championships on Monday (x indicates seed):
First round
Roger Federer (SUI x2) bt Philipp Kohlschreiber (GER) 6-4, 3-6, 6-1
Fernando Verdasco (ESP) bt Thomas Fabbiano (ITA) 3-6, 6-3, 6-2
Marton Fucsovics (HUN) bt Damir Dzumhur (BIH) 6-1, 7-6 (7/5)
Nikoloz Basilashvili (GEO) bt Karen Khachanov (RUS x4) 6-4, 6-1
Jan-Lennard Struff (GER) bt Milos Raonic (CAN x7) 6-4, 5-7, 6-4
UAE currency: the story behind the money in your pockets
THE BIO
Born: Mukalla, Yemen, 1979
Education: UAE University, Al Ain
Family: Married with two daughters: Asayel, 7, and Sara, 6
Favourite piece of music: Horse Dance by Naseer Shamma
Favourite book: Science and geology
Favourite place to travel to: Washington DC
Best advice you’ve ever been given: If you have a dream, you have to believe it, then you will see it.
Dr Afridi's warning signs of digital addiction
Spending an excessive amount of time on the phone.
Neglecting personal, social, or academic responsibilities.
Losing interest in other activities or hobbies that were once enjoyed.
Having withdrawal symptoms like feeling anxious, restless, or upset when the technology is not available.
Experiencing sleep disturbances or changes in sleep patterns.
What are the guidelines?
Under 18 months: Avoid screen time altogether, except for video chatting with family.
Aged 18-24 months: If screens are introduced, it should be high-quality content watched with a caregiver to help the child understand what they are seeing.
Aged 2-5 years: Limit to one-hour per day of high-quality programming, with co-viewing whenever possible.
Aged 6-12 years: Set consistent limits on screen time to ensure it does not interfere with sleep, physical activity, or social interactions.
Teenagers: Encourage a balanced approach – screens should not replace sleep, exercise, or face-to-face socialisation.
Source: American Paediatric Association
Ain Dubai in numbers
126: The length in metres of the legs supporting the structure
1 football pitch: The length of each permanent spoke is longer than a professional soccer pitch
16 A380 Airbuses: The equivalent weight of the wheel rim.
9,000 tonnes: The amount of steel used to construct the project.
5 tonnes: The weight of each permanent spoke that is holding the wheel rim in place
192: The amount of cable wires used to create the wheel. They measure a distance of 2,4000km in total, the equivalent of the distance between Dubai and Cairo.
The specs
Price, base: Dh228,000 / Dh232,000 (est)
Engine: 5.7-litre Hemi V8
Transmission: Eight-speed automatic
Power: 395hp @ 5,600rpm
Torque: 552Nm
Fuel economy, combined: 12.5L / 100km
Fixtures
Wednesday
4.15pm: Japan v Spain (Group A)
5.30pm: UAE v Italy (Group A)
6.45pm: Russia v Mexico (Group B)
8pm: Iran v Egypt (Group B)
Mobile phone packages comparison
MATCH DETAILS
Barcelona 0
Slavia Prague 0
In numbers: PKK’s money network in Europe
Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010
Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille
Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm
Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year
Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”
Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners
TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013
How to increase your savings
- Have a plan for your savings.
- Decide on your emergency fund target and once that's achieved, assign your savings to another financial goal such as saving for a house or investing for retirement.
- Decide on a financial goal that is important to you and put your savings to work for you.
- It's important to have a purpose for your savings as it helps to keep you motivated to continue while also reducing the temptation to spend your savings.
- Carol Glynn, founder of Conscious Finance Coaching
Poland Statement
All people fleeing from Ukraine before the armed conflict are allowed to enter Poland. Our country shelters every person whose life is in danger - regardless of their nationality.
The dominant group of refugees in Poland are citizens of Ukraine, but among the people checked by the Border Guard are also citizens of the USA, Nigeria, India, Georgia and other countries.
All persons admitted to Poland are verified by the Border Guard. In relation to those who are in doubt, e.g. do not have documents, Border Guard officers apply appropriate checking procedures.
No person who has received refuge in Poland will be sent back to a country torn by war.
