The UAE is the first market in the Mena region to get Amazon Home Services. AFP
The UAE is the first market in the Mena region to get Amazon Home Services. AFP
The UAE is the first market in the Mena region to get Amazon Home Services. AFP
The UAE is the first market in the Mena region to get Amazon Home Services. AFP

Technology

Amazon launches marketplace for on-demand home services in the UAE

The service will initially be available in Abu Dhabi, Dubai and Sharjah

Alkesh Sharma
Alkesh Sharma

July 07, 2020

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E-commerce giant Amazon rolled out Amazon Home Services – a marketplace for over 70 on-demand professional services – in the UAE on Tuesday.

Users can book services such as home cleaning, mobile repair, pet grooming, car washing, furniture assembly, home disinfection and furniture cleaning directly on Amazon.ae, the company said.

“We have been striving to constantly add more products and services for our customers,” Ronaldo Mouchawar, vice president of Amazon Middle East and North Africa, said.

The UAE is the first market in the Mena region where Amazon Home Services will be rolled out, the company said. It will initially only be available in Abu Dhabi, Dubai and Sharjah.

Amazon's new offering allows customers to order services from local service providers with the same ease as purchasing products online, Mr Mouchawar said.

Customers can book home service appointments by searching for the desired service using the search bar or by visiting amazon.ae/services. They can also choose the date and time that fits their schedule.

Each service comes with a pre-defined scope of work and upfront pricing, so there will be no hidden fees after the service is completed, Amazon said.

The company said it is following “robust health and safety guidelines” for all Amazon Home Services providers.

“In addition to standard health and safety best practice measures, these guidelines also comply with Covid-19 related recommendations from authorities such as the Ministry of Health and Prevention, the Department of Economic Development in the UAE and the World Health Organisation,” it added.

The company said that the offerings of the UAE home services app Helpbit will also be available through its platform.

Amazon.ae was launched in May last year after it acquired home-grown e-commerce firm Souq for $580 million (Dh2.13 billion) in 2017.

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

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Key findings of Jenkins report
  • Founder of the Muslim Brotherhood, Hassan al Banna, "accepted the political utility of violence"
  • Views of key Muslim Brotherhood ideologue, Sayyid Qutb, have “consistently been understood” as permitting “the use of extreme violence in the pursuit of the perfect Islamic society” and “never been institutionally disowned” by the movement.
  • Muslim Brotherhood at all levels has repeatedly defended Hamas attacks against Israel, including the use of suicide bombers and the killing of civilians.
  • Laying out the report in the House of Commons, David Cameron told MPs: "The main findings of the review support the conclusion that membership of, association with, or influence by the Muslim Brotherhood should be considered as a possible indicator of extremism."
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Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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