Samsung versus Apple has been a battle for market dominance among the biggest in recent decades.
Like BMW versus Mercedes, or Pepsi versus Coca-Cola, the two powerhouses of the smartphone industry have gone head to head each year with new offerings.
While Apple kicked things off in 2007 with the iPhone, Samsung was more of a latecomer, with its first flagship Galaxy S series phone launching in 2010.
It quickly became the main alternative to owning an iPhone, and Samsung has arguably taken a more innovative approach, having introduced screens with curved edges and more recently the return of flip phones, and the introduction of the Fold phone, which expands outward so it can be used like a tablet.
There was also the introduction of stylus pens with the Note series.
This innovative approach, plus its wide range of lower budget phones, has helped Samsung to lead Apple in terms of market share.
The most recent data from Counterpoint shows that Samsung had a market share of 23 per cent in the first quarter of this year, compared with Apple's 18 per cent.
What will Samsung come up with next?
To see the evolution of Samsung's top end smartphones see the slide show at the top of the page.
Samsung's high-end Galaxy phones:
- Samsung Galaxy S1
- Samsung Galaxy S2
- Samsung Galaxy S3
- Samsung Galaxy S4
- Samsung Galaxy S5
- Samsung Galaxy S6 Samsung Galaxy S6 edge Samsung Galaxy S6 edge+
- Samsung Galaxy S7 Samsung Galaxy S7 edge
- Samsung Galaxy S8 Samsung Galaxy S8+
- Samsung Galaxy S9 Samsung Galaxy S9+
- Samsung Galaxy S10 Samsung Galaxy S10e Samsung Galaxy S10+ Samsung Galaxy S10 5G Samsung Galaxy S10 Lite
- Samsung Galaxy S20 Samsung Galaxy S20+ Samsung Galaxy S20 Ultra
- Samsung Galaxy S21 Samsung Galaxy S21+ Samsung Galaxy S21 Ultra
- Samsung Galaxy Z Fold 1
- Samsung Galaxy Z Fold 2
- Samsung Galaxy Z Fold 3
- Samsung Galaxy Z Flip
- Samsung Galaxy Flip 5G
- Samsung Galaxy Flip 3
- Samsung Galaxy Note
- Samsung Galaxy Note II
- Samsung Galaxy Note 3
- Samsung Galaxy Note 3 Neo
- Samsung Galaxy Note 4
- Samsung Galaxy Note Edge
- Samsung Galaxy Note 5
- Samsung Galaxy Note 6
- Samsung Galaxy Note 7
- Samsung Galaxy Note 8
- Samsung Galaxy Note 9
- Samsung Galaxy Note 10
- Samsung Galaxy Note 20 & Note 20 Ultra
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Apple iPhone through the years: every model from 2007 to 2022
