Working with people who were new to Dubai, the entrepreneur Sylvia Youssef was well aware how confusing relocating to the UAE could be.
The more she thought about it, the more she realised she could do something to help.
“There was a big gap in the system,” says Ms Youssef, who moved to Dubai six years ago from her home country of Australia to work for a company formation specialist before launching her own business, how2uae.
“A lot of people were moving into Dubai who didn’t know the dynamics. There are so many different brands and so many different rules. As we were meeting new people coming in it was the same questions, where can I get this done? Can you think of the best way to go about it? It was constant questions,” she says.
Her answer was to launch Home Gift Box, a company that delivers boxes that include information about the local area such as schools, types of visa and services such as Dewa. There are also discount vouchers and grocery products – from tea bags to coffee granules, snacks and cleaning items.
Estate agents partner with Home Gift Box, paying a delivery charge of Dh30 to send a box to their customers on moving day to make their lives easier and the experience dealing with the agent more memorable. There is also an online option to send a box to a friend or order one for yourself for a Dh60 delivery charge.
The company delivered its first box in May and by the middle of last month had sent out about 3,000.
“While we officially launched in May, we have been going through the set-up structure since as early as November last year. So we were ready. We were prepared,” says Ms Youssef.
While the box itself costs the company Dh15, its contents are free to the mover and the charges only cover delivery.
This might not seem like a good deal for Home Gift Box, but it makes its money another way. It partners with the producers of household products such as Unilever, for example, that want to target movers and receive feedback. Companies subscribe for a set period, such as three months or a year, and the contents of the box, therefore, depends on what the companies want to promote.
“Unilever [has] just changed the ingredients on their soup and the taste is a little bit different so they want to get it out to market again, and one way they can get people to try it out is to give them a free sample in the box. That way they get to trial it and get the feedback from the clients as well,” says Ms Youssef.
To gauge that valuable feedback, Home Gift Box sends out a survey two weeks after a customer has the box, asking them a few questions about its contents. Secondly, discount vouchers and offers can be tracked to see how successful the marketing campaign was.
The boxes contain dozens of products. One sent out in late May, for example, included: tissues; a packet of 16 Oreo cookies; Moroccan mint Lipton tea; four flavoured sachets of coffee; scented bin bags; a jar of Nescafé Red Mug; a bottle of Clorox disinfectant attached to floor mops; a small bottle of Persil; Coffee Mate; two Frosties cereal bars; and Signal toothpaste.
There was also a small pamphlet on different types of property investment visas, produced by how2UAE.com, as well as a leaflet and voucher for the Sheikh Mohammed Centre of Cultural Understanding.
“Basically what [the Sheikh Mohammed Centre of Cultural Understanding] is trying to reinforce is that there is a culture that exists here. They have an invitation in there inviting people to come and learn more about it and attend a day out,” adds Ms Youssef.
The company has not sold many boxes to private buyers so is concentrating on building its business with real estate agents, who are offered the option of including a welcome letter or branded mug.
It has only been a couple of months, but estate agents that have partnered with the company are already seeing the benefits.
“We are a British-run company, so we are always looking for things that we can bring across from the European market. That’s why we were interested in the Home Gift Box because it is quite a similar concept to something we used to do in the UK,” says Chris Whitehead, the managing director of ERE Homes.
“The thing for us is it is about giving someone a memorable service. People remember us. To get a present is always a nice thing. Customers are actually ringing us to say thanks for the gift.”
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THE BIO
Age: 30
Favourite book: The Power of Habit
Favourite quote: "The world is full of good people, if you cannot find one, be one"
Favourite exercise: The snatch
Favourite colour: Blue
COMPANY PROFILE
Company name: Supy
Started: 2021
Founders: Dani El-Zein, Yazeed bin Busayyis, Ibrahim Bou Ncoula
Based: Dubai
Industry: Food and beverage, tech, hospitality software, Saas
Funding size: Bootstrapped for six months; pre-seed round of $1.5 million; seed round of $8 million
Investors: Beco Capital, Cotu Ventures, Valia Ventures and Global Ventures
SPECS
Engine: 1.5-litre 4-cylinder
Power: 101hp
Torque: 135Nm
Transmission: Six-speed auto
Price: From Dh79,900
On sale: Now
If you go
The flights
There are direct flights from Dubai to Sofia with FlyDubai (www.flydubai.com) and Wizz Air (www.wizzair.com), from Dh1,164 and Dh822 return including taxes, respectively.
The trip
Plovdiv is 150km from Sofia, with an hourly bus service taking around 2 hours and costing $16 (Dh58). The Rhodopes can be reached from Sofia in between 2-4hours.
The trip was organised by Bulguides (www.bulguides.com), which organises guided trips throughout Bulgaria. Guiding, accommodation, food and transfers from Plovdiv to the mountains and back costs around 170 USD for a four-day, three-night trip.
COMPANY PROFILE
Founder: Hani Abu Ghazaleh
Based: Abu Dhabi, with an office in Montreal
Founded: 2018
Sector: Virtual Reality
Investment raised: $1.2 million, and nearing close of $5 million new funding round
Number of employees: 12
MATCH INFO
Serie A
Juventus v Fiorentina, Saturday, 8pm (UAE)
Match is on BeIN Sports
SPEC SHEET: SAMSUNG GALAXY S23 ULTRA
Display: 6.8" edge quad-HD+ dynamic Amoled 2X, Infinity-O, 3088 x 1440, 500ppi, HDR10+, 120Hz
Processor: 4nm Qualcomm Snapdragon 8 Gen 2, 64-bit octa-core
Memory: 8/12GB RAM
Storage: 128/256/512GB/1TB (only 128GB has an 8GB RAM option)
Platform: Android 13
Main camera: quad 12MP ultra-wide f/2.2 + 200MP wide f/1.7 + 10MP telephoto f/4.9 + 10MP telephoto 2.4; 3x/10x optical zoom, Space Zoom up to 100x; auto HDR, expert RAW
Video: 8K@24/30fps, 4K@60fps, full-HD@60fps, HD@30fps, full-HD super slo-mo@960fps
Front camera: 12MP f/2.2
Battery: 5000mAh, fast wireless charging 2.0, Wireless PowerShare
Connectivity: 5G, Wi-Fi, Bluetooth 5.2, NFC
I/O: USB-C; built-in Galaxy S Pen
SIM: single nano / nano + eSIM / nano + nano + eSIM / nano + nano
Colours: cream, green, lavender, phantom black; online exclusives: graphite, lime, red, sky blue
Price: Dh4,949 for 256GB, Dh5,449 for 512GB, Dh6,449 for 1TB; 128GB unavailable in the UAE
SPEC SHEET: APPLE M3 MACBOOK AIR (13")
Processor: Apple M3, 8-core CPU, up to 10-core CPU, 16-core Neural Engine
Display: 13.6-inch Liquid Retina, 2560 x 1664, 224ppi, 500 nits, True Tone, wide colour
Memory: 8/16/24GB
Storage: 256/512GB / 1/2TB
I/O: Thunderbolt 3/USB-4 (2), 3.5mm audio, Touch ID
Connectivity: Wi-Fi 6E, Bluetooth 5.3
Battery: 52.6Wh lithium-polymer, up to 18 hours, MagSafe charging
Camera: 1080p FaceTime HD
Video: Support for Apple ProRes, HDR with Dolby Vision, HDR10
Audio: 4-speaker system, wide stereo, support for Dolby Atmos, Spatial Audio and dynamic head tracking (with AirPods)
Colours: Midnight, silver, space grey, starlight
In the box: MacBook Air, 30W/35W dual-port/70w power adapter, USB-C-to-MagSafe cable, 2 Apple stickers
Price: From Dh4,599
FIGHT CARD
Fights start from 6pm Friday, January 31
Catchweight 82kg
Piotr Kuberski (POL) v Ahmed Saeb (IRQ)
Women’s bantamweight
Cornelia Holm (SWE) v Corinne Laframboise (CAN)
Welterweight
Omar Hussein (JOR) v Vitalii Stoian (UKR)
Welterweight
Josh Togo (LEB) v Ali Dyusenov (UZB)
Flyweight
Isaac Pimentel (BRA) v Delfin Nawen (PHI)
Catchweight 80kg
Seb Eubank (GBR) v Mohamed El Mokadem (EGY)
Lightweight
Mohammad Yahya (UAE) v Ramadan Noaman (EGY)
Lightweight
Alan Omer (GER) v Reydon Romero (PHI)
Welterweight
Ahmed Labban (LEB) v Juho Valamaa (FIN)
Featherweight
Elias Boudegzdame (ALG) v Austin Arnett (USA)
Super heavyweight
Roman Wehbe (LEB) v Maciej Sosnowski (POL)
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
SPECS
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
TWISTERS
Director:+Lee+Isaac+Chung
Starring:+Glen+Powell,+Daisy+Edgar-Jones,+Anthony+Ramos
Rating:+2.5/5
COMPANY PROFILE
Name: Haltia.ai
Started: 2023
Co-founders: Arto Bendiken and Talal Thabet
Based: Dubai, UAE
Industry: AI
Number of employees: 41
Funding: About $1.7 million
Investors: Self, family and friends
The past Palme d'Or winners
2018 Shoplifters, Hirokazu Kore-eda
2017 The Square, Ruben Ostlund
2016 I, Daniel Blake, Ken Loach
2015 Dheepan, Jacques Audiard
2014 Winter Sleep (Kış Uykusu), Nuri Bilge Ceylan
2013 Blue is the Warmest Colour (La Vie d'Adèle: Chapitres 1 et 2), Abdellatif Kechiche, Adele Exarchopoulos and Lea Seydoux
2012 Amour, Michael Haneke
2011 The Tree of Life, Terrence Malick
2010 Uncle Boonmee Who Can Recall His Past Lives (Lung Bunmi Raluek Chat), Apichatpong Weerasethakul
2009 The White Ribbon (Eine deutsche Kindergeschichte), Michael Haneke
2008 The Class (Entre les murs), Laurent Cantet
Sly Cooper and the Thievius Raccoonus
Developer: Sucker Punch Productions
Publisher: Sony Computer Entertainment
Console: PlayStation 2 to 5
Rating: 5/5
Indoor cricket in a nutshell
Indoor Cricket World Cup - Sept 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full
Company Profile
Company name: Cargoz
Date started: January 2022
Founders: Premlal Pullisserry and Lijo Antony
Based: Dubai
Number of staff: 30
Investment stage: Seed
What went into the film
25 visual effects (VFX) studios
2,150 VFX shots in a film with 2,500 shots
1,000 VFX artists
3,000 technicians
10 Concept artists, 25 3D designers
New sound technology, named 4D SRL
Specs: 2024 McLaren Artura Spider
Engine: 3.0-litre twin-turbo V6 and electric motor
Max power: 700hp at 7,500rpm
Max torque: 720Nm at 2,250rpm
Transmission: Eight-speed dual-clutch auto
0-100km/h: 3.0sec
Top speed: 330kph
Price: From Dh1.14 million ($311,000)
On sale: Now
Where to buy
Limited-edition art prints of The Sofa Series: Sultani can be acquired from Reem El Mutwalli at www.reemelmutwalli.com
The specs
Engine: 3.8-litre twin-turbo flat-six
Power: 650hp at 6,750rpm
Torque: 800Nm from 2,500-4,000rpm
Transmission: 8-speed dual-clutch auto
Fuel consumption: 11.12L/100km
Price: From Dh796,600
On sale: now
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Kill
Director: Nikhil Nagesh Bhat
Starring: Lakshya, Tanya Maniktala, Ashish Vidyarthi, Harsh Chhaya, Raghav Juyal
Rating: 4.5/5
Coming soon
Torno Subito by Massimo Bottura
When the W Dubai – The Palm hotel opens at the end of this year, one of the highlights will be Massimo Bottura’s new restaurant, Torno Subito, which promises “to take guests on a journey back to 1960s Italy”. It is the three Michelinstarred chef’s first venture in Dubai and should be every bit as ambitious as you would expect from the man whose restaurant in Italy, Osteria Francescana, was crowned number one in this year’s list of the World’s 50 Best Restaurants.
Akira Back Dubai
Another exciting opening at the W Dubai – The Palm hotel is South Korean chef Akira Back’s new restaurant, which will continue to showcase some of the finest Asian food in the world. Back, whose Seoul restaurant, Dosa, won a Michelin star last year, describes his menu as, “an innovative Japanese cuisine prepared with a Korean accent”.
Dinner by Heston Blumenthal
The highly experimental chef, whose dishes are as much about spectacle as taste, opens his first restaurant in Dubai next year. Housed at The Royal Atlantis Resort & Residences, Dinner by Heston Blumenthal will feature contemporary twists on recipes that date back to the 1300s, including goats’ milk cheesecake. Always remember with a Blumenthal dish: nothing is quite as it seems.