Takeaway coffee from a machine. It's not rocket science, is it? With the involvement of an aeronautical design firm in Costa Express's newly unveiled self-serve coffee machine it almost is.
Costa Express, the vending machine division of Costa Coffee, last month unveiled its five senses machine in Dubai International Airport. A machine that can serve 250 varieties of coffee at a finger touch across a screen.
The swanky new Concourse A of Terminal 3 prides itself on introducing new brands and concepts to the travel retail market and Costa's management thought it the perfect place for the Marlow 200 machine's debut.
Named after the English town where the developers agreed to go ahead with the investment and development plan, the machine is designed to appeal to all five senses and take coffee-on-the-run to a more exalted level.
The array of companies involved in the machine's design is impressive. Pininfarina, the Italian automotive and aeronautical technology company, styled the machine's body. EMixpro, which has mixed sound for bands including U2 and Snow Patrol, created the noises reminiscent of a bustling cafe - spoons clinking china, hissing steam - emitted by every unit. The gaming specialist Atomhawk made the 27-inch touch screen. Givaudan and Scentsy, taste and scent engineers, created the aromas and delivery system. And the coffee is made from Costa's Mocha Italia and the milk is fresh.
Its creators say that in blind tests, drinkers are unable to distinguish a Marlow 200 creation and a Costa barista's efforts. And, of course, the operation is much cheaper than running a manned outlet.
The units also have an inbuilt camera that can recognise a customer's sex as well as his or her age bracket so as to tailor its interactions accordingly. (The camera is not activated in the UAE.)
The Marlow 200 has taken 12 years to evolve. Rewind to 1999 when Scott Martin worked for Unilever and spent two days a week commuting in England. The bane of his life was nasty coffee. In the late 1990s, the days before the proliferation of coffee chains, you paid your money and you took your chance on machine coffee: generally a dark brown shot of sludge dribbled into the cup and topped up with water.
"I thought, why can't you get a decent coffee?" Mr Martin says. "It was hot and wet; acceptable but of poor quality."
He went on to found Coffee Nation and by the time it was bought by Costa's owner, Whitbread, in 2011 for £60 million (Dh341.7m) the venture operated half of the 2,000 coffee machines in the United Kingdom that are found mostly in service stations and supermarkets. Coffee Nation was rebranded as Costa Express and Mr Martin stayed on as the general manager of that division. The Marlow 200 is intended to keep Costa Express ahead in the vending game.
The Marlow is simple to use. On the touch screen, the customer selects his choice of drink, decides whether to add a flavour. The drink is prepared and, yes, you can hear clinking and hissing though you have to lean in close to hear given the general hubbub of the concourse. When the drink is ready, a notice appears on screen.
"Your perfectly prepared regular cappuccino is now ready to drink," it read in this case. Sugar and chocolate for dusting is also available.
As the creators predicted, I could not have differentiated between my machine drink and a barista-made drink.
While this is all very novel, is it not a little more than customers want from a vending machine - especially given the "considerable" amount of money it cost to develop? (The Costa team declined to say exactly how much.)
Jonny Forsyth, a drinks analyst at the market research firm Mintel, thinks so. "I'm not convinced it really enhances people's coffee experience to have the sound of steam and people chatting. I suspect it will be a little baffling, and perhaps even a little annoying."
Mr Forsyth does think the data-collecting camera is useful although "this Big Brother element will not be to everyone's tastes," he says. "Where I can see it delivering ROI [return on investment] is that it collects data on people's age and gender via camera.
"As well as allowing it to modify interface options for a speedier and more relevant coffee experience, it will also allow Costa to collect valuable research data which it can use to improve its self-service business."
[ lgutcher@thenational.ae ]
'Of Love & War'
Lynsey Addario, Penguin Press
ROUTE TO TITLE
Round 1: Beat Leolia Jeanjean 6-1, 6-2
Round 2: Beat Naomi Osaka 7-6, 1-6, 7-5
Round 3: Beat Marie Bouzkova 6-4, 6-2
Round 4: Beat Anastasia Potapova 6-0, 6-0
Quarter-final: Beat Marketa Vondrousova 6-0, 6-2
Semi-final: Beat Coco Gauff 6-2, 6-4
Final: Beat Jasmine Paolini 6-2, 6-2
Key 2013/14 UAE Motorsport dates
October 4: Round One of Rotax Max Challenge, Al Ain (karting)
October 1: 1 Round One of the inaugural UAE Desert Championship (rally)
November 1-3: Abu Dhabi Grand Prix (Formula One)
November 28-30: Dubai International Rally
January 9-11: 24Hrs of Dubai (Touring Cars / Endurance)
March 21: Round 11 of Rotax Max Challenge, Muscat, Oman (karting)
April 4-10: Abu Dhabi Desert Challenge (Endurance)
Ferrari
Director: Michael Mann
Starring: Adam Driver, Penelope Cruz, Shailene Woodley, Patrick Dempsey
Rating: 3/5
Squads
Australia: Finch (c), Agar, Behrendorff, Carey, Coulter-Nile, Lynn, McDermott, Maxwell, Short, Stanlake, Stoinis, Tye, Zampa
India: Kohli (c), Khaleel, Bumrah, Chahal, Dhawan, Shreyas, Karthik, Kuldeep, Bhuvneshwar, Pandey, Krunal, Pant, Rahul, Sundar, Umesh
Results
6.30pm: Madjani Stakes Group 2 (PA) Dh97,500 (Dirt) 1,900m, Winner: RB Frynchh Dude, Pat Cosgrave (jockey), Helal Al Alawi (trainer)
7.05pm: Maiden (TB) Dh82,500 (D) 1,400m, Winner: Mnasek, Dane O’Neill, Doug Watson.
7.40pm: Maiden (TB) Dh82,500 (D) 1,600m, Winner: Grand Dubai, Sandro Paiva, Ali Rashid Al Raihe.
8.15pm: Handicap (TB) Dh87,500 (D) 2,200m, Winner: Meqdam, Sam Hitchcock, Doug Watson.
8.50pm: Dubai Creek Mile Listed (TB) Dh132,500 (D) 1,600m, Winner: Thegreatcollection, Pat Cosgrave, Doug Watson.
9.25pm: Conditions (TB) Dh120,000 (D) 1,900m, Winner: Sanad Libya, Richard Mullen, Satish Seemar.
10pm: Handicap (TB) Dh92,500 (D) 1,400m, Winner: Madkhal, Adrie de Vries, Fawzi Nass.
COMPANY PROFILE
Name: SmartCrowd
Started: 2018
Founder: Siddiq Farid and Musfique Ahmed
Based: Dubai
Sector: FinTech / PropTech
Initial investment: $650,000
Current number of staff: 35
Investment stage: Series A
Investors: Various institutional investors and notable angel investors (500 MENA, Shurooq, Mada, Seedstar, Tricap)
World Cup League Two
Results
Oman beat Nepal by 18 runs
Oman beat United States by six wickets
Nepal beat United States by 35 runs
Oman beat Nepal by eight wickets
Fixtures
Tuesday, Oman v United States
Wednesday, Nepal v United States
MATCH INFO:
Second Test
Pakistan v Australia, Tuesday-Saturday, 10am daily at Zayed Cricket Stadium, Abu Dhabi
Entrance is free
Company profile
Name: Back to Games and Boardgame Space
Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)
Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)
Based: Dubai and Abu Dhabi
Industry: Back to Games (retail); Boardgame Space (wholesale and distribution)
Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space
Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019
The specs: 2018 Range Rover Velar R-Dynamic HSE
Price, base / as tested: Dh263,235 / Dh420,000
Engine: 3.0-litre supercharged V6
Power 375hp @ 6,500rpm
Torque: 450Nm @ 3,500rpm
Transmission: Eight-speed automatic
Fuel consumption, combined: 9.4L / 100kms
COMPANY PROFILE
Company name: ASI (formerly DigestAI)
Started: 2017
Founders: Quddus Pativada
Based: Dubai, UAE
Industry: Artificial intelligence, education technology
Funding: $3 million-plus
Investors: GSV Ventures, Character, Mark Cuban
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COMPANY PROFILE
Name: Qureos
Based: UAE
Launch year: 2021
Number of employees: 33
Sector: Software and technology
Funding: $3 million
Five calorie-packed Ramadan drinks
Rooh Afza
100ml contains 414 calories
Tang orange drink
100ml serving contains 300 calories
Carob beverage mix
100ml serving contains about 300 calories
Qamar Al Din apricot drink
100ml saving contains 61 calories
Vimto fruit squash
100ml serving contains 30 calories
Roll of Honour, men’s domestic rugby season
West Asia Premiership
Champions: Dubai Tigers
Runners up: Bahrain
UAE Premiership
Champions: Jebel Ali Dragons
Runners up: Dubai Hurricanes
UAE Division 1
Champions: Dubai Sharks
Runners up: Abu Dhabi Harlequins II
UAE Division 2
Champions: Dubai Tigers III
Runners up: Dubai Sharks II
Dubai Sevens
Champions: Dubai Tigers
Runners up: Dubai Hurricanes
Hili 2: Unesco World Heritage site
The site is part of the Hili archaeological park in Al Ain. Excavations there have proved the existence of the earliest known agricultural communities in modern-day UAE. Some date to the Bronze Age but Hili 2 is an Iron Age site. The Iron Age witnessed the development of the falaj, a network of channels that funnelled water from natural springs in the area. Wells allowed settlements to be established, but falaj meant they could grow and thrive. Unesco, the UN's cultural body, awarded Al Ain's sites - including Hili 2 - world heritage status in 2011. Now the most recent dig at the site has revealed even more about the skilled people that lived and worked there.
MATHC INFO
England 19 (Try: Tuilagi; Cons: Farrell; Pens: Ford (4)
New Zealand 7 (Try: Savea; Con: Mo'unga)
'Young girls thinking of big ideas'
Words come easy for aspiring writer Afra Al Muhairb. The business side of books, on the other hand, is entirely foreign to the 16-year-old Emirati. So, she followed her father’s advice and enroled in the Abu Dhabi Education Council’s summer entrepreneurship course at Abu Dhabi University hoping to pick up a few new skills.
“Most of us have this dream of opening a business,” said Afra, referring to her peers are “young girls thinking of big ideas.”
In the three-week class, pupils are challenged to come up with a business and develop an operational and marketing plan to support their idea. But, the learning goes far beyond sales and branding, said teacher Sonia Elhaj.
“It’s not only about starting up a business, it’s all the meta skills that goes with it -- building self confidence, communication,” said Ms Elhaj. “It’s a way to coach them and to harness ideas and to allow them to be creative. They are really hungry to do this and be heard. They are so happy to be actually doing something, to be engaged in creating something new, not only sitting and listening and getting new information and new knowledge. Now they are applying that knowledge.”
Afra’s team decided to focus their business idea on a restaurant modelled after the Leaning Tower of Pisa. Each level would have a different international cuisine and all the meat would be halal. The pupils thought of this after discussing a common problem they face when travelling abroad.
“Sometimes we find the struggle of finding halal food, so we just eat fish and cheese, so it’s hard for us to spend 20 days with fish and cheese,” said Afra. “So we made this tower so every person who comes – from Africa, from America – they will find the right food to eat.”
rpennington@thenational.ae
A QUIET PLACE
Starring: Lupita Nyong'o, Joseph Quinn, Djimon Hounsou
Director: Michael Sarnoski
Rating: 4/5
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The specs
Engine: 6.2-litre V8
Transmission: seven-speed auto
Power: 420 bhp
Torque: 624Nm
Price: from Dh293,200
On sale: now
Company Profile
Company name: OneOrder
Started: October 2021
Founders: Tamer Amer and Karim Maurice
Based: Cairo, Egypt
Industry: technology, logistics
Investors: A15 and self-funded
Look Both Ways
Director: Wanuri Kahiu
Stars: Lili Reinhart, Danny Ramirez, David Corenswet, Luke Wilson, Nia Long
Rating: 3/5