Creating a product or service based around a personal experience makes it a lot easier to tell a compelling brand story and connect with prospective customers and clients. Getty Images
Creating a product or service based around a personal experience makes it a lot easier to tell a compelling brand story and connect with prospective customers and clients. Getty Images
Creating a product or service based around a personal experience makes it a lot easier to tell a compelling brand story and connect with prospective customers and clients. Getty Images
Creating a product or service based around a personal experience makes it a lot easier to tell a compelling brand story and connect with prospective customers and clients. Getty Images

How to balance a side hustle with a full-time job


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I am a staunch advocate for side hustles. There are lots of stories about how Gen Z and millennials are increasingly taking on second jobs and side gigs. The main reason is usually to earn extra cash, but there are also other benefits, like learning new skills and making connections.

Starting a side hustle was hugely beneficial for my own career and well-being. I spent my 20s working in different tech teams and feeling overworked, underpaid and out of place.

I struggled with a toxic work culture where offensive jokes were constantly made and brushed off as “banter”, where I received more comments about my outfit choices than the goals I reached, and where all-male groups would often exclude me from social events.

Having my own business helped me pursue work I found meaningful, express my values and ambition and maximise my earnings potential. It took me from being “just another woman of colour” in tech to being a recognised entrepreneur, opening up opportunities I couldn’t have imagined.

In the process, I learned that having a side business comes with its own risks and challenges.

It can certainly take a toll on your full-time job and your health. But if you approach with care, you can build something sustainable. Here’s what I wish I knew.

Have a clear picture of your goals

In 2016, I quit my job at a tech start-up after realising just how much its culture was affecting me. I wanted to stay in tech, because I thought the industry offered the best path for maximising my earnings (compensation packages tend to include equity stakes on top of salaries).

But I didn’t want to join another company and team that looked great on the surface only to be toxic underneath. I also wanted a greater degree of flexibility.

So I decided to forgo full-time employment, and initially even the side-hustle route, and instead committed to starting my own business. Being based in the UK made this decision easier (I could access free healthcare), as did being in my 20s, since I wasn’t yet all that worried about saving for retirement.

Be flexible

Over the course of a year working as a full-time entrepreneur, I tried and failed to raise funding dozens of times. The setbacks made me miss a lot of things about working for an employer: being part of a team, having people around to solve problems with, getting a regular pay cheque and benefits.

I decided to go back to working for a company while continuing my business on the side.

Being an entrepreneur doesn’t have to be all or nothing. For me, having a side hustle was the best of both worlds: I got the chance to be my own boss sometimes, but with greater financial security overall.

For me, having a side hustle was the best of both worlds: I got the chance to be my own boss sometimes, but with greater financial security overall

I didn’t have to pour as much time and money into my venture, and I found the payoff to be just as satisfying. The key is, if you’re not achieving the results you want, think about what can change.

Work on a problem close to your heart

One of the most common questions I get about side hustles is, what should mine be? Well, consider what you care about. Creating a product or service based around a personal experience makes it a lot easier to tell a compelling brand story and connect with prospective customers and clients.

For me, I wanted to help teams tackle bias so I created workshops to promote inclusion. I would write LinkedIn and Medium posts focused on the lack of diversity in tech, talking about the frustrations I’d faced in my career.

These resonated with other under-represented professionals on the internet – and they became my first community members, helping me promote my brand within their companies and land my first training clients.

Be proactive with your employer

More and more employers recognise that folks have multi-hyphen careers, but it’s best to get ahead of any potential issues. Read your employment contract carefully to ensure you can embark on your venture, or ask your manager.

If you need to obtain permission, write a simple one-pager explaining what your business will sell and why it won’t affect your work.

Some managers may encourage your outside gig. When my former employer was struggling to recruit more women for its engineering team and wanted diversity and inclusion training, my boss suggested they fly me out for that task.

Of course, not all employers or managers will be supportive, so prepare to address concerns.

Clarify that you will only work on your business on your own time and on your own personal devices. Create a firm separation between your job and your business. You shouldn’t be promoting your hustle on work channels unless you have permission to do so.

Create boundaries and stick to them

While you don’t want your side hustle cutting into your regular job, you will need to find enough time and energy to dedicate to your project to see results.

In my case, I separate my side hustle from my main job and my personal life. I aim to work a finite amount of time on my business each week, and I’ve created realistic time-bound milestones to measure my progress.

The side hustle route let me build a business at a sustainable pace with the safety net of a salary. I’m not letting it go anytime soon.

Bloomberg 

BMW M5 specs

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Tamkeen's offering
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  • Option 2: 50% across three years
  • Option 3: 30% across five years 
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Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

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  • Always ask for the dress code if you don’t know
  • Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work 
  • Wear 100 per cent cotton under the kandura as most fabrics are polyester

Don’ts 

  • Wear hamdania for work, always wear a ghutra and agal 
  • Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
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Transmission: Six-speed automatic

Power: 374hp (total)

Torque: 570Nm (total)

Fuel economy, combined: 2.0L / 100km

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British aristocrat Lord Carnarvon, who funded the expedition to find the Tutankhamun tomb, died in a Cairo hotel four months after the crypt was opened.
He had been in poor health for many years after a car crash, and a mosquito bite made worse by a shaving cut led to blood poisoning and pneumonia.
Reports at the time said Lord Carnarvon suffered from “pain as the inflammation affected the nasal passages and eyes”.
Decades later, scientists contended he had died of aspergillosis after inhaling spores of the fungus aspergillus in the tomb, which can lie dormant for months. The fact several others who entered were also found dead withiin a short time led to the myth of the curse.

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Transmission: nine-speed automatic

Power: 306hp

Torque: 450Nm

Price: JCW Clubman, Dh220,500; JCW Countryman, Dh225,500

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"They see their tomorrows slipping out of their reach. And though it seems to them that everything outside this reality is heaven, yet they do not want to go to that heaven. They stay, because they are afflicted with hope." - Mahmoud Darwish, to attendees of the Palestine Festival of Literature, 2008

His life in brief: Born in a village near Galilee, he lived in exile for most of his life and started writing poetry after high school. He was arrested several times by Israel for what were deemed to be inciteful poems. Most of his work focused on the love and yearning for his homeland, and he was regarded the Palestinian poet of resistance. Over the course of his life, he published more than 30 poetry collections and books of prose, with his work translated into more than 20 languages. Many of his poems were set to music by Arab composers, most significantly Marcel Khalife. Darwish died on August 9, 2008 after undergoing heart surgery in the United States. He was later buried in Ramallah where a shrine was erected in his honour.