Abdulaziz Al Ghurair, chairman of the UAE Banks Federation, says the organisation is using 'all our collective resources and tools to ensure we successfully navigate through the temporary difficulties we are facing as a nation' . Antonie Robertson / The National
Abdulaziz Al Ghurair, chairman of the UAE Banks Federation, says the organisation is using 'all our collective resources and tools to ensure we successfully navigate through the temporary difficulties we are facing as a nation' . Antonie Robertson / The National
Abdulaziz Al Ghurair, chairman of the UAE Banks Federation, says the organisation is using 'all our collective resources and tools to ensure we successfully navigate through the temporary difficulties we are facing as a nation' . Antonie Robertson / The National
Abdulaziz Al Ghurair, chairman of the UAE Banks Federation, says the organisation is using 'all our collective resources and tools to ensure we successfully navigate through the temporary difficulties

Consumer trust in UAE banks improves amid digital transformation


Nada El Sawy
  • English
  • Arabic

Around three quarters of consumers in the UAE have high trust in the country’s banking sector, up from 68 per cent in 2017, according to the UAE Banks Federation’s Trust Index survey, as financial institutions are increasingly offering digital customer service options.

“I think it’s a phenomenal improvement in the trust in the banking system,” said Abdulaziz Al Ghurair, chairman of UBF, a body representing 52 member banks in the country, at a press conference Thursday.

In its fourth year, the trust index measures consumer perceptions and confidence in the UAE banking industry. The 2018 survey, conducted with research consultancy Kantar, was based on responses from 1,515 adults in the UAE.

“The sustainable growth of the economy is strongly related to consumer confidence, and trust is a key parameter that helps us understand the banking industry’s capability to generate this confidence,” said Mr Al Ghurair, who is also chief executive of Mashreq Bank. “We are delighted that despite global geopolitical and economic headwinds, this fourth edition of the Trust Index survey shows marked improvements.”

The UAE had a higher trust score than other developed nations, including the US, UK, China, Japan, France and Germany, when compared to Kantar equity studies in different markets. The scores ranged from 56 per cent in Germany to 66 per cent in China.

Trust in the UAE banking sector was at 70 per cent in 2015, going down to 68 per cent in 2016 and 2017 before recovering to 74 per cent in 2018. Consumers’ overall impressions of UAE banks have steadily improved with 83 per cent of participants having a “very positive” perception, compared with 76 per cent in 2017, 72 per cent in 2016 and 70 per cent in 2015.

In terms of meeting the expectations of consumers, 95 per cent of UAE retail banking customers said they are satisfied with the performance of their main bank. Areas that improved included “excellent customer service", which went up from 65 per cent to 76 per cent; “contribution to the economy”, up from 68 per cent to 77 per cent; and “range of products and services”, up from 65 per cent to 76 per cent.

However, when asked what challenges banks in the UAE faced, 61 per cent of the respondents answered “high interest rates for loans and credit cards”.

Consumers seemed to feel confident that technology is helping banks deal with a variety of issues in the sector. “Keeping up with digital innovations” was the highest performing area. Online banking penetration has reached 92 per cent in the UAE banks, according to a recent note from S&P Global.

“In Mashreq today, 97 per cent of our transactions are digitally done, so there’s no human being involved,” said Mr Al Ghurair. He said that having everything digitally available increases transparency, as consumers can “read everything on the screen” and see for themselves what options they want.

Mr Al Ghurair also said UBF “launched this year an ethical framework where we are now requiring every single sales man and woman in banking to be trained and get a certificate on ethical selling, so we ensure there is zero unethical selling to the customers”.

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The major Hashd factions linked to Iran:

Badr Organisation: Seen as the most militarily capable faction in the Hashd. Iraqi Shiite exiles opposed to Saddam Hussein set up the group in Tehran in the early 1980s as the Badr Corps under the supervision of the Iran Revolutionary Guards Corps (IRGC). The militia exalts Iran’s Supreme Leader Ali Khamenei but intermittently cooperated with the US military.

Saraya Al Salam (Peace Brigade): Comprised of former members of the officially defunct Mahdi Army, a militia that was commanded by Iraqi cleric Moqtada Al Sadr and fought US and Iraqi government and other forces between 2004 and 2008. As part of a political overhaul aimed as casting Mr Al Sadr as a more nationalist and less sectarian figure, the cleric formed Saraya Al Salam in 2014. The group’s relations with Iran has been volatile.

Kataeb Hezbollah: The group, which is fighting on behalf of the Bashar Al Assad government in Syria, traces its origins to attacks on US forces in Iraq in 2004 and adopts a tough stance against Washington, calling the United States “the enemy of humanity”.

Asaeb Ahl Al Haq: An offshoot of the Mahdi Army active in Syria. Asaeb Ahl Al Haq’s leader Qais al Khazali was a student of Mr Al Moqtada’s late father Mohammed Sadeq Al Sadr, a prominent Shiite cleric who was killed during Saddam Hussein’s rule.

Harakat Hezbollah Al Nujaba: Formed in 2013 to fight alongside Mr Al Assad’s loyalists in Syria before joining the Hashd. The group is seen as among the most ideological and sectarian-driven Hashd militias in Syria and is the major recruiter of foreign fighters to Syria.

Saraya Al Khorasani:  The ICRG formed Saraya Al Khorasani in the mid-1990s and the group is seen as the most ideologically attached to Iran among Tehran’s satellites in Iraq.

(Source: The Wilson Centre, the International Centre for the Study of Radicalisation)

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Day 2, Dubai Test: At a glance

Moment of the day Pakistan’s effort in the field had hints of shambles about it. The wheels were officially off when Wahab Riaz lost his run up and aborted the delivery four times in a row. He re-measured his run, jogged in for two practice goes. Then, when he was finally ready to go, he bailed out again. It was a total cringefest.

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