Which platforms can you trust for honest personal finance advice?

Proceed with caution on social media as many people pose as pros without proper credentials, experts say

There is a wide choice of personal finance podcasts that offer trustworthy advice to listeners. The National
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The online landscape is littered with terrible personal finance advice: teenagers advertising day trading strategies, “influencers” flogging questionable investment schemes and people with dubious credentials promoting investments.

Outrageous statements and flashy graphics grab attention but there’s also plenty of sound, factually correct money content out there — and some of it is even entertaining.

So, if you want to learn more about managing your finances, while having at least a little fun, here are some ways to go about it.

Audio worth listening to

With podcasts, you have a wealth of options. One to try is Stacking Benjamins. Former financial adviser Joe Saul-Sehy and certified financial planner Josh Bannerman mix news, banter and education with the help of regular contributors Paula Pant and Len Penzo, plus a wide variety of guests.

Also, check out two public radio podcasts: Planet Money, which explains how the economy works, and This Is Uncomfortable, which describes itself as a podcast about life and how money messes with it.

Public radio isn’t known for being a laugh a minute but high production values and good storytelling will keep you engaged.

If you like learning by listening, the social media app Clubhouse also might be worth exploring. This voice-only app allows you to listen and often participate in live conversations about a seemingly infinite number of topics.

Consider starting with the Personal Finance Club. (Clubhouse started as invitation-only, but now is open to all.)

Of course, as with all social media, proceed with caution. Having a lot of followers doesn’t mean someone is credible, honest or knowledgeable. Plenty of people pose as experts without the credentials or experience to actually be one.

No one is required to disclose conflicts of interest and your default assumption should be that what you’re hearing or seeing may not be in your best interest.

Information or advice shared on social media is not customised to your unique circumstances, says financial planner Lazetta Braxton of Brooklyn, New York.

Research the ideas to ensure they make sense for your situation and consider consulting an appropriate expert such as a tax professional, financial planner or lawyer, Ms Braxton says.

What to watch

Suppose you’re more of a visual learner. In that case, you’ll find many credentialed experts to follow on Instagram, including certified financial planner Brittney Castro and financial education instructor Bola Sokunbiof’s Clever Girl Finance.

But for sheer fun, it’s hard to beat Berna Anat, also known as Hey Berna, a financial educator whose professed goal is to make “financial literacy more funny, more accessible ... for young people everywhere”.

Ms Anat and several other worthy Instagram creators such as The Financial Diet and His and Her Money are also on YouTube — along with a bunch of finance and investing channels spouting sketchy advice (often interrupted by even sketchier commercials).

Be wary of creators who pretend that making vast sums is easy or who promote risky strategies, such as options trading or borrowing money to buy volatile assets such as cryptocurrency, especially if you’re new to investing.

Also, be sceptical of creators who aren’t transparent about their financial situations or strategies, says Nashville-based financial planner Jeff Rose, a blogger at Good Financial Cents, who has hosted the Wealth Hacker channel on YouTube since 2011.

Many people claim to have spectacular financial success but are really trying to lure you into buying courses or other products that make money for them and are not in your best interest.

That’s especially true on TikTok, where videos often last mere seconds and bold claims about instant wealth seem to be the norm.

Even here, though, some people are creating substantive, entertaining money content. Two to check out include Humphrey Yang (@humphreytalks) and Delyanne Barros (@delyannethemoneycoach).

Go old school

If books are your bag, you won’t have to caffeinate yourself to work your through the following personal finance tomes that lace their education with plenty of humour:

  • Stacked: Your Super-Serious Guide to Modern Money Management by Stacking Benjamins host Saul-Sehy and co-author Emily Guy Birken.
  • Bad With Money: The Imperfect Art of Getting Your Financial Sh*t Together, by comedian Gaby Dunn.
  • Any of these three books by Erin Lowry, Broke Millennial, Broke Millennial Takes On Investing and Broke Millennial Talks Money.

One final recommendation: The Richest Man in Babylon by George S. Clason. This slender book of parables isn’t funny but it is entertaining, an easy read and amazingly relevant nearly 100 years after its first publication.

The ways we learn about money may change dramatically but much of the best personal finance advice doesn’t.

Updated: March 02, 2022, 4:00 AM