Elias Beyrouthy is the sales director at Motorola Solutions. Sarah Dea / The National
Elias Beyrouthy is the sales director at Motorola Solutions. Sarah Dea / The National

Money and me: Wake-up call was just in time for Dubai sales director



Elias Beyrouthy is the sales director at Motorola Solutions. The Spaniard, 35, moved to Dubai three years ago after previous stints in the UK and Germany and says he enjoys the sunshine here along with his hobbies of DJing, salsa dancing and learning new languages.

Describe your financial journey so far?

When I was a kid I saw myself with a suit and tie. However, during university I paid more attention to fun things such as hanging out with friends and going to parties, rather than spending time reading my business and economics books. Fortunately, during my last year of university, I took a different turn. I realised that to become strong financially, I had to stand out of the crowd. So I started developing a career in the high-paying field of international sales. Over the last 10 years, I have lived and worked in London and Berlin, until I moved to Dubai.

Are you a spender or saver?

During the first five years of my career, I used to live in the spur of the moment and the word “savings” wasn’t part of my dictionary. Nevertheless, I come from a humble family that was affected by the financial crisis in Spain and that was a huge wake-up call for me. I had to work harder to support my parents. Fortunately, I am happy to say I now have my finances under control with some money invested in property, besides a long-term pension plan and some medium-risk shares. I am planning for an early retirement, so I can spend more time with my family.

Is money important to you?

Absolutely, I work in sales. If I didn’t like money, my boss would fire me. I am quite ambitious and driven. If you are an athlete, then the number of matches that you win determines your success. In sales, success is measured by the amount of business that you bring to your company.

Have you made any financial mistakes along the way?

Yes, not saving or investing earlier. I’ve been renting for seven years instead of owning property. I think investment should be a subject at school — taught from a very young age. Last year, I invested in property in Downtown Dubai after reading a lot about the real estate industry and the expectations of Dubai as a financial and trade hub.

If you won Dh1 million, what would you do with it?

I would buy an apartment in a good location and rent it out. It has to generate a rental income higher than the mortgage, so I can have a positive cash flow. I would use the returns to help my parents during their old age.

What is your philosophy towards money?

Money is definitely not the only measure of success in life. However, money can give more security and freedom, it helps you save time and it allows you to have more choices in life for you and your loved ones. But of course, money can’t buy everything. As long as it’s used properly and not just wasted excessively on material objects, then it’s OK.

What has been your biggest financial lesson?

I think it’s extremely important to invest money in oneself. I speak four languages and continue building my business skills every year. I also think it’s necessary to plan for the future and for any unexpected emergencies that can occur to me and my family. I have seen a lot of people who overspent on luxurious cars, watches, bags and over-the-top holidays and went into bankruptcy very quickly. Spending beyond one’s own means is definitely a recipe for disaster.

What do you enjoy spending money on?

I like to travel and experience different cultures. I love speed, so I drive a sports car and I live in a vibrant prime location so I can enjoy dinning out in restaurants, concerts and performances, as well as socialising with my friends.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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