Jeff Bezos, the chairman and chief executive of Amazon, is hailed as one of the most prominent captains of industry. Known for his charisma, business prowess and bold and innovative ideas, Mr Bezos’ professional trajectory and key role in the growth of e-commerce are inspirational. <span class="yellow">But Amazon employees have discovered that </span><span class="yellow">working for Mr Bezos is quite a challenge. He is a typical alpha male – hard-headed, task-orientated and extremely opinionated.</span> <strong>Leader of the pack</strong> <span class="yellow">Although there are many successful female leaders, </span><span class="yellow">they tend to be not as intimidating as the typical alpha, who is generally </span><span class="yellow">male. The term </span><span class="yellow">derives from the animal world, where the alphas are among the highest-ranked individuals within a given group. </span><span class="yellow">Any challenge </span><span class="yellow">is dealt with decisively and savagely.</span> <span class="yellow">Similarly, in the world of homo sapiens, alphas are only happy when they are in charge. Generally, they are autocratic, intensely competitive and results-orientated achievers. Through courage, confidence, tireless energy and a fighting spirit, they lead others in competitive and crisis situations. </span><span class="yellow">But the characteristics that make alphas great can also lead to their downfall.</span> <span class="yellow">Hubris is one example. An alpha's exceptional strengths can become a tragic flaw. They often lack emotional intelligence </span><span class="yellow">and are not good at considering other perspectives. This single-minded focus, hard-driving competitiveness, interpersonal impatience and difficulties in controlling their anger often endanger their interpersonal relationships.</span> <span class="yellow">As pressures increase, an alpha's leadership style can move from constructive </span><span class="yellow">to one of intimidation and even abuse. </span><span class="yellow">Not surprisingly, companies run by destructive alphas can easily go down the drain.</span> <span class="yellow">Interestingly, the closest relative of homo sapiens is not the gorilla </span><span class="yellow">but the bonobo, alias the pygmy chimpanzee, which is part of a matriarchal society. </span><span class="yellow">Bonobos create, maintain and use social networks to manage stressful conditions.</span> <strong>Can alphas change their attitude?</strong> <span class="yellow">Alphas </span><span class="yellow">find it hard to ask for help. </span><span class="yellow">So, </span><span class="yellow">rather than condemning alphas for their power-driven, abrasive behaviour, I find it useful to start by focusing on their positive qualities</span><span class="yellow">.</span> <span class="yellow">Deep down every alpha has a modicum of awareness of his weaknesses, strengths, fears and hopes. To address these </span><span class="yellow">it's important to first build a trustful and collaborative relationship</span><span class="yellow">.</span> <span class="yellow">Once</span><span class="yellow"> trust is established, have alphas go through a 360-degree feedback exercise</span><span class="yellow">. Sometimes, presenting data that illustrates their intimidating style can trigger defensive reactions</span><span class="yellow">. With this in mind, the interface has to be a tactful "dance".</span> <span class="yellow">There is a place for alpha-like behaviour in organisations that need the drive, competitiveness and commitment of such leaders. However, this should be balanced with models of leadership that connect, build and nurture. Once this has been achieved, organisations such as Amazon </span><span class="yellow">will discover that employees who work without fear can be driven to new heights.</span> <em>Manfred Kets De Vries is the distinguished clinical professor of leadership development and organisational change at </em><a href="http://www.inseadknowledge.ae/home.cfm">Insead</a><em>.</em> <em>This article is republished courtesy of INSEAD Knowledge</em> business@thenational.ae Follow The National's Business section on <a href="https://twitter.com/Ind_Insights">Twitter</a>