They may be outselling their analogue Swiss counterparts, but smartwatches like the Apple Watch and Samsung Gear S2 have some way to go before becoming truly mainstream, according to Eric Cador, Lenovo's senior vice president for Europe, the Middle East and Africa.
Mr Cador admitted that device manufacturers needed to develop more smartwatch applications to persuade customers to invest.
“Having a general watch that is an extension of your phone is an interesting concept, but I don’t think it’s enough,” he said.
“We’re going to need to have some [new] breakthrough applications, because the new generation hasn’t worn a watch for the last 10 years.”
The Lenovo subsidiary Motorola launched the Moto 360 in September 2014, making it among the first devices to run Google’s Android Wear platform for smartwatches.
Alongside the need for compelling new applications is a need for a greater range of form factors to appeal to a wide variety of tastes.
“Anything you wear is a fashion item, and one device for everyone in the fashion world doesn’t exist,” Mr Cador said in an interview at the Mobile World Congress (MWC) in Barcelona last week.
“In the early days the market will likely be divided by vertical segments; if you’re a sports person, there’ll be a watch for you, if health is important for you, you could have a watch more health- focused. I see more market potential for this kind of market than a general watch for everybody.”
The industry analyst Strategy Analytics this month estimated 8.1 million smartwatches were sold worldwide last quarter, compared with 7.9 million Swiss watches.
Global smartwatch sales are forecast to hit 50.4 million units in 2016, a 66 per cent increase on last year, with devices by Apple and Samsung set to dominate the market, according to the industry analysts Gartner.
However, smartwatches were conspicuous by their absence at last week’s MWC, with no new major smartwatch device launches. Apple is expected to announce only minor updates to its Apple Watch next month.
In the Emirates, the Samsung Gear S2 retails for around Dh1,000. The Apple Watch starts from Dh1,399, rising to as much as Dh64,000.
The high prices are a deterrent for UAE consumers, said Neelesh Bhatnagar, the chief executive of the electronics retailer E-Max.
“Smartwatches are catching on, but it appears as if the price point is still a bit high,” said Mr Bhatnagar.
jeverington@thenational.ae
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The bio
Favourite book: The Alchemist by Paulo Coelho
Favourite travel destination: Maldives and south of France
Favourite pastime: Family and friends, meditation, discovering new cuisines
Favourite Movie: Joker (2019). I didn’t like it while I was watching it but then afterwards I loved it. I loved the psychology behind it.
Favourite Author: My father for sure
Favourite Artist: Damien Hurst
SPECS
Engine: 2-litre 4-cylinder petrol (V Class); electric motor with 60kW or 90kW powerpack (EQV)
Power: 233hp (V Class, best option); 204hp (EQV, best option)
Torque: 350Nm (V Class, best option); TBA (EQV)
On sale: Mid-2024
Price: TBA
Company Profile
Company name: Namara
Started: June 2022
Founder: Mohammed Alnamara
Based: Dubai
Sector: Microfinance
Current number of staff: 16
Investment stage: Series A
Investors: Family offices
'Spies in Disguise'
Director: Nick Bruno and Troy Quane
Stars: Will Smith, Tom Holland, Karen Gillan and Roshida Jones
Rating: 4 out of 5 stars
ARGYLLE
Director: Matthew Vaughn
Starring: Bryce Dallas Howard, Sam Rockwell, John Cena
Rating: 3/5
Emergency phone numbers in the UAE
Estijaba – 8001717 – number to call to request coronavirus testing
Ministry of Health and Prevention – 80011111
Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre
Emirates airline – 600555555
Etihad Airways – 600555666
Ambulance – 998
Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries
The BIO
Favourite piece of music: Verdi’s Requiem. It’s awe-inspiring.
Biggest inspiration: My father, as I grew up in a house where music was constantly played on a wind-up gramophone. I had amazing music teachers in primary and secondary school who inspired me to take my music further. They encouraged me to take up music as a profession and I follow in their footsteps, encouraging others to do the same.
Favourite book: Ian McEwan’s Atonement – the ending alone knocked me for six.
Favourite holiday destination: Italy - music and opera is so much part of the life there. I love it.
TEACHERS' PAY - WHAT YOU NEED TO KNOW
Pay varies significantly depending on the school, its rating and the curriculum. Here's a rough guide as of January 2021:
- top end schools tend to pay Dh16,000-17,000 a month - plus a monthly housing allowance of up to Dh6,000. These tend to be British curriculum schools rated 'outstanding' or 'very good', followed by American schools
- average salary across curriculums and skill levels is about Dh10,000, recruiters say
- it is becoming more common for schools to provide accommodation, sometimes in an apartment block with other teachers, rather than hand teachers a cash housing allowance
- some strong performing schools have cut back on salaries since the pandemic began, sometimes offering Dh16,000 including the housing allowance, which reflects the slump in rental costs, and sheer demand for jobs
- maths and science teachers are most in demand and some schools will pay up to Dh3,000 more than other teachers in recognition of their technical skills
- at the other end of the market, teachers in some Indian schools, where fees are lower and competition among applicants is intense, can be paid as low as Dh3,000 per month
- in Indian schools, it has also become common for teachers to share residential accommodation, living in a block with colleagues
Sarfira
Director: Sudha Kongara Prasad
Starring: Akshay Kumar, Radhika Madan, Paresh Rawal
Rating: 2/5
Stan Lee
Director: David Gelb
Rating: 3/5
SPAIN SQUAD
Goalkeepers Simon (Athletic Bilbao), De Gea (Manchester United), Sanchez (Brighton)
Defenders Gaya (Valencia), Alba (Barcelona), P Torres (Villarreal), Laporte (Manchester City), Garcia (Manchester City), D Llorente (Leeds), Azpilicueta (Chelsea)
Midfielders Busquets (Barcelona), Rodri (Manchester City), Pedri (Barcelona), Thiago (Liverpool), Koke (Atletico Madrid), Ruiz (Napoli), M Llorente (Atletico Madrid)
Forwards: Olmo (RB Leipzig), Oyarzabal (Real Sociedad), Morata (Juventus), Moreno (Villarreal), F Torres (Manchester City), Traore (Wolves), Sarabia (PSG)
COMPANY PROFILE
Company name: Almouneer
Started: 2017
Founders: Dr Noha Khater and Rania Kadry
Based: Egypt
Number of staff: 120
Investment: Bootstrapped, with support from Insead and Egyptian government, seed round of
$3.6 million led by Global Ventures