Find a cause to champion and get consumers on board

Why integrating CSR into your business is a great marketing tool, writes Manar Al Hinai.

1. Find a matching cause

2. Don’t keep your CSR work discreet

3. Get your clients and consumers involved

Manar Al Hinai is an award-winning Emirati writer and communications consultant based in Abu Dhabi. Twitter: @manar_alhinai