Sheikh Ahmed bin Saeed Al Maktoum, the chairman of Dubai Aviation City Corporation which manages the development, saidt hat the Dubai South name 'will become instantly recognisable for years to come'. Kamran Jebreili / AP Photo
Sheikh Ahmed bin Saeed Al Maktoum, the chairman of Dubai Aviation City Corporation which manages the development, saidt hat the Dubai South name 'will become instantly recognisable for years to come'.Show more

Dubai World Central’s move ‘South’ to boost efforts to develop residential community



Dubai World Central’s decision to rebrand the 145 square kilometre city based around the new Al Maktoum International Airport to “Dubai South” should help the city to establish itself as a residential community, according to business chiefs.

The “Dubai South” name “will become instantly recognisable for years to come”, said Sheikh Ahmed bin Saeed Al Maktoum, the chairman of Emirates and Dubai Aviation City Corporation, which manages the development.

David Godchaux, the chief executive of Core Savills, also favours the city’s change of name. “I think it’s a good idea. Dubai World Central, to many people, sounds like the place around the airport,” he said.

“And with all of the plans … about the largest airport in the world, it gives the impression of lots of factories and warehouses and that you’d be in the middle of a massive hub.”

Although that would be a boon for logistics firms, it might not be attractive for those in search of a home, said Mr Godchaux. “Dubai South sounds much more like a district or a neighbourhood. Somewhere where you could walk around, more user-friendly,” he said.

Matthew Green, CBRE’s UAE head of research and consultancy, did not think that the change of name would make much difference to people looking for accommodation.

He said the original master plan for the Al Maktoum International Airport was created many years ago, and that proposals for certain parts of the site were yet to be finalised. For instance, it is understood that a review of the residential part of the master plan is being considered.

“It’s just a repositioning,” said Mr Green, adding that the overall concept for the city remained the same.

As the residential district remained relatively undeveloped, it would be better for the master developer to change the name sooner rather than later, he said.

However, Mark Wellman-Riggs, the general manager of Crompton Partners Estate Agents, reckons that Dubai World Central would lose its current brand equity because of the rebranding exercise.

“Dubai World Central is instantly recognisable, and that’s down to the airport,” he said. “People in the city know about it and know where it is. It’s like people know where Dubai Investments Park and the Green Community is. It doesn’t need explaining.

“With Dubai South, people are going to ask ‘where’s that?’. It’s going to confuse people. I still remember when they changed [road] signs to Sheikh Zayed Road North and South. People didn’t know which one to take.”

mfahy@thenational.ae

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How to get exposure to gold

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Company Profile

Name: Direct Debit System
Started: Sept 2017
Based: UAE with a subsidiary in the UK
Industry: FinTech
Funding: Undisclosed
Investors: Elaine Jones
Number of employees: 8

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Employees: 200 

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Hydrogen: Market potential

Hydrogen has an estimated $11 trillion market potential, according to Bank of America Securities and is expected to generate $2.5tn in direct revenues and $11tn of indirect infrastructure by 2050 as its production increases six-fold.

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The cost of electrolysers used in green hydrogen production has halved over the last five years and will fall to 60 to 90 per cent by the end of the decade, acceding to Haim Israel, equity strategist at Merrill Lynch. A global focus on decarbonisation and sustainability is also a big driver in its development.

Company Profile

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Top speed: 330kph
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Ipaf in numbers

Established: 2008

Prize money:  $50,000 (Dh183,650) for winners and $10,000 for those on the shortlist.

Winning novels: 13

Shortlisted novels: 66

Longlisted novels: 111

Total number of novels submitted: 1,780

Novels translated internationally: 66

Match info

Bournemouth 0
Liverpool 4
(Salah 25', 48', 76', Cook 68' OG)

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Know your cyber adversaries

Cryptojacking: Compromises a device or network to mine cryptocurrencies without an organisation's knowledge.

Distributed denial-of-service: Floods systems, servers or networks with information, effectively blocking them.

Man-in-the-middle attack: Intercepts two-way communication to obtain information, spy on participants or alter the outcome.

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Phishing: Aims to secure personal information, such as passwords and credit card numbers.

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UAE athletes heading to Paris 2024

Equestrian

Abdullah Humaid Al Muhairi, Abdullah Al Marri, Omar Al Marzooqi, Salem Al Suwaidi, and Ali Al Karbi (four to be selected).

Judo
Men: Narmandakh Bayanmunkh (66kg), Nugzari Tatalashvili (81kg), Aram Grigorian (90kg), Dzhafar Kostoev (100kg), Magomedomar Magomedomarov (+100kg); women's Khorloodoi Bishrelt (52kg).

Cycling
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Swimming

Men: Yousef Rashid Al Matroushi (100m freestyle); women: Maha Abdullah Al Shehi (200m freestyle).

Athletics

Maryam Mohammed Al Farsi (women's 100 metres).

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BIGGEST CYBER SECURITY INCIDENTS IN RECENT TIMES

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Microsoft Exchange server exploitation: March 2021; attackers used a vulnerability to steal emails

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Directed by: Joseph Kosinski

Starring: Tom Cruise, Val Kilmer, Jennifer Connelly, Jon Hamm, Miles Teller, Glen Powell, Ed Harris

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Director: Various

Stars: Sarah Jessica Parker, Cynthia Nixon, Kristin Davis

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Exhchange traded funds are bought and sold like shares, but operate as index-tracking funds, passively following their chosen indices, such as the S&P 500, FTSE 100 and the FTSE All World, plus a vast range of smaller exchanges and commodities, such as gold, silver, copper sugar, coffee and oil.

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