It’s not quite boom-or-bust time for Maserati, although the Italian car manufacturer’s sales roller coaster in recent years may suggest otherwise. But its chief executive, Harald J Wester, says the company is counting on its first SUV to turn things around.
Speaking to The National during the global reveal of the Levante SUV at Geneva this week, Wester says it's the most significant car in the marque's 102-year history.
“I’m extremely glad this baby is finally available, because this is the most important opportunity Maserati has had. Being represented in this segment will guarantee us a bright future,” he says, adding that demand in the luxury SUV segment has grown by more than 40 per cent in the past five years.
Available with two V6, turbocharged petrol options and one diesel for the non-Middle Eastern markets, the Levante in 430bhp top-spec guise should get to 100kph in 5.2 seconds and hit 264kmh. Local pricing is yet to be specified, but it will cost from 75,900 francs in Switzerland (Dh279,081), and should be in UAE showrooms by Ramadan.
Wester says it will be positioned above the Porsche Cayenne and Range Rover, despite the lack of a V8 option.
“It’s not a matter of having a V8 [in the range]; it’s about selling a V8. Our competitors have them, but they can’t sell them,” he says.
“Range Rover needs V8s because they don’t have attractive V6s and their 5L V8 is for the museum. Theoretically, we could instal a V8, because Levante is built on the same Ghibli architecture, but Europe is more than 80 per cent diesel, the UK is more than 95 per cent diesel, and for the rest of the world, V8s account for less than 2 per cent [of worldwide sales].
“Even in the Middle East, the predominant engine in the Quattroporte and Ghibli range is the V6.”
It might be reasonable to assume that the Middle East will play a decent role in the Levante’s sales given the amount of hot-weather testing Maserati did in the UAE, but Wester puts the Middle East’s influence into a global perspective.
“The Middle East is important, but it could be more important,” he says. “I’m happy with the market share, but just as a market size, it’s rich in terms of mix, but it’s not huge volume, because there are issues of not being able to sell in some countries, even though last year was a good year for us.”
Maserati sold 36,500 cars globally in 2014, which was an increase of 136 per cent compared to 2013, and almost six times the sales figure for 2012.
However, the company’s operating profit tumbled 87 per cent to US$13.1 million (Dh48.1m) in the third quarter of 2015, as deliveries dropped 22 per cent, with the decline stemming from weaknesses in China and North America, which it plans to turn around with the Levante.
“The Quattroporte segment dropped 30 per cent in China last year, but it is still our biggest market by far. China may have fluctuated in recent years, but not in the SUV segment, which has seen constant growth.”
Early media reports suggested the Levante would be based on the Jeep Grand Cherokee, and would be built in the US, but Wester denies both claims, because Levante’s underpinnings are pure Ghibli, using the same torque-vectoring Q4 all-wheel-drive system. He says it will be built entirely at Fiat’s Mirafiori plant near Turin, at an initial rate of 30,000 vehicles per year.
motoring@thenational.ae
Company profile
Company name: Outsized
Started: 2016
Founders: Azeem Zainulbhai, Niclas Thelander, Anurag Bhalla and Johann van Niekerk
Based: India, South Africa, South-East Asia, Mena
Sector: Recruitment
Investment raised: $1 million
Current staff count: 40
Investors: Seed and angel investors
Confirmed bouts (more to be added)
Cory Sandhagen v Umar Nurmagomedov
Nick Diaz v Vicente Luque
Michael Chiesa v Tony Ferguson
Deiveson Figueiredo v Marlon Vera
Mackenzie Dern v Loopy Godinez
Tickets for the August 3 Fight Night, held in partnership with the Department of Culture and Tourism Abu Dhabi, went on sale earlier this month, through www.etihadarena.ae and www.ticketmaster.ae.
UAE players with central contracts
Rohan Mustafa, Ashfaq Ahmed, Chirag Suri, Rameez Shahzad, Shaiman Anwar, Adnan Mufti, Mohammed Usman, Ghulam Shabbir, Ahmed Raza, Qadeer Ahmed, Amir Hayat, Mohammed Naveed and Imran Haider.
SPEC SHEET
Processor: Apple M2, 8-core CPU, up to 10-core CPU, 16-core Neural Engine
Display: 13.6-inch Liquid Retina, 2560 x 1664, 224ppi, 500 nits, True Tone, wide colour
Memory: 8/16/24GB
Storage: 256/512GB / 1/2TB
I/O: Thunderbolt 3 (2), 3.5mm audio, Touch ID
Connectivity: Wi-Fi 6, Bluetooth 5.0
Battery: 52.6Wh lithium-polymer, up to 18 hours, MagSafe charging
Camera: 1080p FaceTime HD
Video: Support for Apple ProRes, HDR with Dolby Vision, HDR10
Audio: 4-speaker system, wide stereo, support for Dolby Atmos, Spatial Audio and dynamic head tracking (with AirPods)
Colours: Silver, space grey, starlight, midnight
In the box: MacBook Air, 30W or 35W dual-port power adapter, USB-C-to-MagSafe cable
Price: From Dh4,999
How the bonus system works
The two riders are among several riders in the UAE to receive the top payment of £10,000 under the Thank You Fund of £16 million (Dh80m), which was announced in conjunction with Deliveroo's £8 billion (Dh40bn) stock market listing earlier this year.
The £10,000 (Dh50,000) payment is made to those riders who have completed the highest number of orders in each market.
There are also riders who will receive payments of £1,000 (Dh5,000) and £500 (Dh2,500).
All riders who have worked with Deliveroo for at least one year and completed 2,000 orders will receive £200 (Dh1,000), the company said when it announced the scheme.
Fighting with My Family
Director: Stephen Merchant
Stars: Dwayne Johnson, Nick Frost, Lena Headey, Florence Pugh, Thomas Whilley, Tori Ellen Ross, Jack Lowden, Olivia Bernstone, Elroy Powell
Four stars
COMPANY PROFILE
Name: Carzaty, now Kavak
Based: Dubai
Launch year: Carzaty launched in 2018, Kavak in the GCC launched in 2022
Number of employees: 140
Sector: Automotive
Funding: Carzaty raised $6m in equity and $4m in debt; Kavak plans $130m investment in the GCC
More from Neighbourhood Watch:
Explainer: Tanween Design Programme
Non-profit arts studio Tashkeel launched this annual initiative with the intention of supporting budding designers in the UAE. This year, three talents were chosen from hundreds of applicants to be a part of the sixth creative development programme. These are architect Abdulla Al Mulla, interior designer Lana El Samman and graphic designer Yara Habib.
The trio have been guided by experts from the industry over the course of nine months, as they developed their own products that merge their unique styles with traditional elements of Emirati design. This includes laboratory sessions, experimental and collaborative practice, investigation of new business models and evaluation.
It is led by British contemporary design project specialist Helen Voce and mentor Kevin Badni, and offers participants access to experts from across the world, including the likes of UK designer Gareth Neal and multidisciplinary designer and entrepreneur, Sheikh Salem Al Qassimi.
The final pieces are being revealed in a worldwide limited-edition release on the first day of Downtown Designs at Dubai Design Week 2019. Tashkeel will be at stand E31 at the exhibition.
Lisa Ball-Lechgar, deputy director of Tashkeel, said: “The diversity and calibre of the applicants this year … is reflective of the dynamic change that the UAE art and design industry is witnessing, with young creators resolute in making their bold design ideas a reality.”
Like a Fading Shadow
Antonio Muñoz Molina
Translated from the Spanish by Camilo A. Ramirez
Tuskar Rock Press (pp. 310)
Men from Barca's class of 99
Crystal Palace - Frank de Boer
Everton - Ronald Koeman
Manchester City - Pep Guardiola
Manchester United - Jose Mourinho
Southampton - Mauricio Pellegrino
Kill Bill Volume 1
Director: Quentin Tarantino
Stars: Uma Thurman, David Carradine and Michael Madsen
Rating: 4.5/5
COMPANY PROFILE
Name: Xpanceo
Started: 2018
Founders: Roman Axelrod, Valentyn Volkov
Based: Dubai, UAE
Industry: Smart contact lenses, augmented/virtual reality
Funding: $40 million
Investor: Opportunity Venture (Asia)
Herc's Adventures
Developer: Big Ape Productions
Publisher: LucasArts
Console: PlayStation 1 & 5, Sega Saturn
Rating: 4/5
THE SPECS
Engine: 3.5-litre supercharged V6
Power: 416hp at 7,000rpm
Torque: 410Nm at 3,500rpm
Transmission: 6-speed manual
Fuel consumption: 10.2 l/100km
Price: Dh375,000
On sale: now
ILT20 UAE stars
LEADING RUN SCORERS
1 Nicholas Pooran, 261
2 Muhammad Waseem (UAE), 248
3 Chris Lynn, 244
4 Johnson Charles, 232
5 Kusal Perera, 230
BEST BOWLING AVERAGE
(minimum 10 overs bowled)
1 Zuhaib Zubair (UAE), 9 wickets at 12.44
2 Mohammed Rohid (UAE), 7 at 13.00
3 Fazalhaq Farooqi, 17 at 13.05
4 Waqar Salamkheil, 10 at 14.08
5 Aayan Khan (UAE), 4 at 15.50
6 Wanindu Hasaranga, 12 at 16.25
7 Mohammed Jawadullah (UAE), 10 at 17.00
'Will of the People'
Artist: Muse
Label: Warner
Rating: 2.5/5
SPECS: Polestar 3
Engine: Long-range dual motor with 400V battery
Power: 360kW / 483bhp
Torque: 840Nm
Transmission: Single-speed automatic
Max touring range: 628km
0-100km/h: 4.7sec
Top speed: 210kph
Price: From Dh360,000
On sale: September
Sly Cooper and the Thievius Raccoonus
Developer: Sucker Punch Productions
Publisher: Sony Computer Entertainment
Console: PlayStation 2 to 5
Rating: 5/5
Ant-Man and the Wasp
Director: Peyton Reed
Starring: Paul Rudd, Evangeline Lilly, Michael Douglas
Three stars