It was bound to happen. Long derided, the vibrant melodies and synth-heavy sounds that characterised 1990s pop have returned and can be heard again across genres ranging from dance to hip-hop.
Leading the revival charge on the sales front is Thursday’s RedFestDXB headliner Kiesza.
The 26-year-old Canadian – full name Kiesa Rae Ellestad – broke into the charts out of the blue last year with her irresistibly catchy dance-pop single Hideaway.
The UK chart-topper has some of the elements defining the 1990s dance genre: softly cooed ebullient melodies and production that recalls the sorely missed minimal sounds of acid and deep house.
The fact Kiesza was only 11 at the turn of the century was fortuitous, she says, as she was able to look back at the music of her childhood without the smugness or cynicism of those who were clubbing during that era.
So when she says “the 90s has some of the best songs ever written”, she means it.
“Those songs live on for a reason,” she adds. “What I love about them is that artists from that time were channelling really big emotions on top of these edgy dance songs. I feel like I can relate to them.”
Hideaway's success was propelled by its viral video which, since its release a year ago, has been viewed more than 190 million times on YouTube.
Shot in one take on the streets of New York, the Birdman-esque video shows Kiesza singing and dancing through the streets of Williamsburg in Brooklyn.
She says the eye-catching visual style was largely dictated by the meagre budget. “It wasn’t about making something that could hopefully be viral, that’s for sure,” says Kiesza with a laugh. “I had no budget at the time, so my brother filmed it. I just focused on making something that was fun.
“I also like challenging myself so I thought let’s do this in one take with street dance.”
Kiesza says it was the video’s inclusiveness that struck a chord with the public. “I realised that people liked the fact that none of it is perfect,” she says. “I mean there was one part where some of the dancers just run into each other by mistake. I think they almost felt like they could join in the video too and have fun if they wanted.”
Overnight success has potential pitfalls, however. With the growing juggernaut of Hideaway, Kiesza was faced with a challenge many of her 1990s heroes failed to overcome – that of avoiding becoming best remembered as a one-hit wonder (anyone remember Haddaway's second single Life?).
Her follow-up track, the breezy electro-pop tune Giant in My Heart was another UK No 1 and set the scene for her much-anticipated debut album, Sound of a Woman.
Kiesza admits she was relieved when the album was released, as it gave her a chance to showcase a wide pop palette that also includes more modern EDM and R&B sounds.
"I was worried that people would want me to continue doing things like Hideaway," she says. "But now, with the album, people have got to know me another way with all of these different songs.
“I think people are supporting me because they know I work very hard at writing these songs and creating good live shows.”
That’s the perfect cue to chat about her performance at RedFestDXB, and Kiesza says her live set will have plenty of variety.
“I normally start really heavy, with these big dance songs, and then go to these slower songs on the piano and switch it back again,” she says.
“I am all about trying things out to see what works and what doesn’t. I just want to make sure the audience has a full experience.”
Kiesza performs at RedFestDXB tomorrow at 8.05pm, Dubai Media City Amphitheatre. Doors open at 6pm and tickets start at Dh350 from www.timeouttickets.com
sasaeed@thenational.ae
Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
Round 3: February 7-9, Dubai Autodrome – Dubai
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
2025 Fifa Club World Cup groups
Group A: Palmeiras, Porto, Al Ahly, Inter Miami.
Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.
Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.
Group D: Flamengo, ES Tunis, Chelsea, Leon.
Group E: River Plate, Urawa, Monterrey, Inter Milan.
Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.
Group G: Manchester City, Wydad, Al Ain, Juventus.
Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.
Brief scoreline:
Tottenham 1
Son 78'
Manchester City 0
The specs
Engine: 5.0-litre V8
Power: 480hp at 7,250rpm
Torque: 566Nm at 4,600rpm
Transmission: 10-speed auto
Fuel consumption: L/100km
Price: Dh306,495
On sale: now
INVESTMENT PLEDGES
Cartlow: $13.4m
Rabbitmart: $14m
Smileneo: $5.8m
Soum: $4m
imVentures: $100m
Plug and Play: $25m
Europe’s rearming plan
- Suspend strict budget rules to allow member countries to step up defence spending
- Create new "instrument" providing €150 billion of loans to member countries for defence investment
- Use the existing EU budget to direct more funds towards defence-related investment
- Engage the bloc's European Investment Bank to drop limits on lending to defence firms
- Create a savings and investments union to help companies access capital