Japanese chef Nobu at Nobu Dubai, Atlantis The Palm. Victor Besa for The National
Japanese chef Nobu at Nobu Dubai, Atlantis The Palm. Victor Besa for The National

‘I like to educate the next generation’, says Japanese celebrity chef Nobuyuki Matsuhisa



After almost three decades launching restaurants and boutique hotels in partnership with Hollywood star Robert De Niro, and serving up his signature black cod in miso that celebrities wax lyrical about, Japanese celebrity chef Nobuyuki “Nobu” Matsuhisa hints it might be time to take a kitchen back seat and focus on other ventures, such as hotels in the Middle East.

“Cooking is my life,” says the 67-year-old owner of celebrated international fine-dining restaurant, Nobu, which he and De Niro launched in New York 23 years ago. “I don’t like excuses, but I am getting old. I will always try my best, but I like to educate the next generation.

“Now, Nobu is growing worldwide and a lot of international chefs are working with us. I would like to give a chance to the young generation to take the next step.”

Dressed in chef whites, Matsuhisa appeared at Nobu Dubai at Atlantis The Palm recently, where he met his “restaurant family”, and hosted two exclusive dinners and an after-party for his loyal UAE patrons.

Nobu Dubai opened in 2008, thanks to relentless cajoling from Sol Kerzner, the South African hotel magnate and developer of The Atlantis brand. Previous attempts to get the chef to consider Dubai for his next restaurant venture had failed, due to the lack of availability of fresh produce – a mainstay of his menu.

Now, the Dubai branch, which is part of an international chain of 33 restaurants, is a jewel in the Nobu crown.

“This restaurant is doing very well. The team is growing and I am very comfortable with it,” says Matsuhisa. “Diners are so educated here and they understand the quality of our food.”

The chef travels to Dubai annually to oversee his prized operation.

“I like to see all the chefs and what new dishes they have come up with,” he says. “I also like to introduce new dishes. My team here is my family.”

Matsuhisa’s curiosity drives him to blend flavours – this has helped him become one of the great chefs of today. It all started when, as a young sushi chef in Tokyo, he decided to expand his culinary knowledge by moving to Peru, where he opened his own restaurant.

He then moved to Alaska to open another restaurant, only for it to burn down a few months later. Not ready to throw in the towel, he found an opportunity to open his flagship venue, Matsuhisa, in California, in 1987.

The blend of traditional Japanese cuisine and Peruvian flavours prompted De Niro to extend his hand in friendship – and so the Nobu business was born.

“It was the black cod that brought Bob [De Niro] back again and again,” says Matsuhisa. “We have a good partnership and friendship. When we do the business together, we never lie and it is teamwork. He understands my philosophy and supports me at every opening.

“But he doesn’t know how to cook,” he adds with a laugh.

For all the adulation, the restaurateur has also had his fair share of challenges and criticism over the years. His two London restaurants were stripped of their Michelin star in 2014 due to a perceived drop in quality.

He also came under fire for serving bluefin tuna– long seen as a vulnerable species, although a new paper in the Proceedings of the National Academy of Sciences notes that the Atlantic bluefin tuna is “less vulnerable to overexploitation and extinction than is currently estimated”.

Matsuhisa says he practices ethical cooking. He also is strict about how Japanese cuisine must be presented and eaten, something he takes the time to teach patrons while touring his restaurants.

“There is fusion, but there needs to be a balance in the food – I do not like too much confusion,” he says. “A lot of people eat sushi with a lot of soya sauce and wasabi. I can’t say no to diners, because everyone’s taste is different, but I do like to educate them about the right way. Sushi is simple and there is heart in this food, which should not be tampered with.”

He says Japanese cuisine is like fashion in that it reinvents itself without losing integrity.

“Japanese food is low calorie and uses fresh products. That is why it inspires other cuisines,” he says.

Matsuhisa likes to work with local spices, but will not stray too far from his signature offerings.

“I like to use more seafood and beef products, but here it is difficult as everything needs to be brought in,” he says. “I use a lot of fresh truffle in Dubai because it is like fruit that can be added to pasta, pizza and eggs. But, at the end of the day, I am a Japanese chef. I know French and Chinese cooking, but I like to stay with my roots.”

For now, while he ponders slowing down, the chef – who has written four cookbooks, including Nobu: The Cookbook (2001) – has his sights set on further expansion in the Middle East next year, starting with Nobu Hotel Riyadh.

“There are so many tourists in the UAE, so you never know when a Nobu Hotel will come up here too,” he says with a grin. “But all this only after I take some downtime with my family in January.”

Q&A with Nobu

Did your mother ever influence the menu in your restaurants?

She never said anything about the menu – but I did cook a lot for her.

What important skill did you learn from her?

To cook with heart

What do you do when you take time off?

I take a couple of weeks off in January. I don’t want to see anybody and go into hiding. I stay at home, relax, read, exercise.

Is there a chef you particularly enjoy working with?

During my time doing the TV show Nobu’s Japan for Discovery Channel, I teamed up with so many of my favourite chefs, such as Éric Ripert, Jean-Georges, Daniel Boulud and Thomas Keller. We introduced Japanese cooking to the world, and I also got to learn a lot from them.

Is there a celebrity you would like to cook for?

I can’t name a celebrity, but definitely for my mother if she were still alive.

Has cooking for Robert De Niro ever been intimidating?

De Niro trusts my judgement and eats whatever I make. He just tells me he wants something light and leaves the rest to me.

What dishes do celebrities like to have at your restaurant?

• Black cod with miso

• Tiradito hamachi with jalapeño

• Whitefish with dry miso

• Sashimi salad

• Soft-shell crab roll

• Nobu Dubai is on the Ground Level, The Avenues, at Atlantis The Palm, and is open from 7pm until 11.30pm. Call 04 550 9242 or visit www.atlantisthepalm.com

aahmed@thenational.ae

The specs: 2018 Ducati SuperSport S

Price, base / as tested: Dh74,900 / Dh85,900

Engine: 937cc

Transmission: Six-speed gearbox

Power: 110hp @ 9,000rpm

Torque: 93Nm @ 6,500rpm

Fuel economy, combined: 5.9L / 100km

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Sporting Lisbon (POR) v Manchester City (ENG) 

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Seemar’s top six for the Dubai World Cup Carnival:

1. Reynaldothewizard
2. North America
3. Raven’s Corner
4. Hawkesbury
5. New Maharajah
6. Secret Ambition

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Another way to earn air miles

In addition to the Emirates and Etihad programmes, there is the Air Miles Middle East card, which offers members the ability to choose any airline, has no black-out dates and no restrictions on seat availability. Air Miles is linked up to HSBC credit cards and can also be earned through retail partners such as Spinneys, Sharaf DG and The Toy Store.

An Emirates Dubai-London round-trip ticket costs 180,000 miles on the Air Miles website. But customers earn these ‘miles’ at a much faster rate than airline miles. Adidas offers two air miles per Dh1 spent. Air Miles has partnerships with websites as well, so booking.com and agoda.com offer three miles per Dh1 spent.

“If you use your HSBC credit card when shopping at our partners, you are able to earn Air Miles twice which will mean you can get that flight reward faster and for less spend,” says Paul Lacey, the managing director for Europe, Middle East and India for Aimia, which owns and operates Air Miles Middle East.

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Engine: Direct injection 4-cylinder 1.4-litre
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Stars: Jaideep Ahlawat, Ishwak Singh, Lc Sekhose, Merenla Imsong

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By Kenneth Pollack (Oxford University Press)
 

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The specs: McLaren 600LT

Price, base: Dh914,000

Engine: 3.8-litre twin-turbo V8

Transmission: Seven-speed automatic

Power: 600hp @ 7,500rpm

Torque: 620Nm @ 5,500rpm

Fuel economy 12.2.L / 100km

DMZ facts
  • The DMZ was created as a buffer after the 1950-53 Korean War.
  • It runs 248 kilometers across the Korean Peninsula and is 4km wide.
  • The zone is jointly overseen by the US-led United Nations Command and North Korea.
  • It is littered with an estimated 2 million mines, tank traps, razor wire fences and guard posts.
  • Donald Trump and Kim Jong-Un met at a building in Panmunjom, where an armistice was signed to stop the Korean War.
  • Panmunjom is 52km north of the Korean capital Seoul and 147km south of Pyongyang, North Korea’s capital.
  • Former US president Bill Clinton visited Panmunjom in 1993, while Ronald Reagan visited the DMZ in 1983, George W. Bush in 2002 and Barack Obama visited a nearby military camp in 2012. 
  • Mr Trump planned to visit in November 2017, but heavy fog that prevented his helicopter from landing.
Dubai Bling season three

Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed 

Rating: 1/5

How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

THE BIO

Bio Box

Role Model: Sheikh Zayed, God bless his soul

Favorite book: Zayed Biography of the leader

Favorite quote: To be or not to be, that is the question, from William Shakespeare's Hamlet

Favorite food: seafood

Favorite place to travel: Lebanon

Favorite movie: Braveheart

JOKE'S%20ON%20YOU
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How to avoid crypto fraud
  • Use unique usernames and passwords while enabling multi-factor authentication.
  • Use an offline private key, a physical device that requires manual activation, whenever you access your wallet.
  • Avoid suspicious social media ads promoting fraudulent schemes.
  • Only invest in crypto projects that you fully understand.
  • Critically assess whether a project’s promises or returns seem too good to be true.
  • Only use reputable platforms that have a track record of strong regulatory compliance.
  • Store funds in hardware wallets as opposed to online exchanges.
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Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
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Director: Monika Mitchell

Starring: Alyssa Milano, Sam Page, Colleen Wheeler

Rating: 3/5

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Director: Sudha Kongara Prasad

Starring: Akshay Kumar, Radhika Madan, Paresh Rawal 

Rating: 2/5

CRICKET%20WORLD%20CUP%20LEAGUE%202
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Tax authority targets shisha levy evasion

The Federal Tax Authority will track shisha imports with electronic markers to protect customers and ensure levies have been paid.

Khalid Ali Al Bustani, director of the tax authority, on Sunday said the move is to "prevent tax evasion and support the authority’s tax collection efforts".

The scheme’s first phase, which came into effect on 1st January, 2019, covers all types of imported and domestically produced and distributed cigarettes. As of May 1, importing any type of cigarettes without the digital marks will be prohibited.

He said the latest phase will see imported and locally produced shisha tobacco tracked by the final quarter of this year.

"The FTA also maintains ongoing communication with concerned companies, to help them adapt their systems to meet our requirements and coordinate between all parties involved," he said.

As with cigarettes, shisha was hit with a 100 per cent tax in October 2017, though manufacturers and cafes absorbed some of the costs to prevent prices doubling.

Game Changer

Director: Shankar 

Stars: Ram Charan, Kiara Advani, Anjali, S J Suryah, Jayaram

Rating: 2/5

AGUERO'S PREMIER LEAGUE RECORD

Apps: 186
Goals: 127
Assists: 31
Wins: 117
Losses: 33

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Director: Matty Brown

Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea

Rating: 2.5/5

COMPANY PROFILE
Name: Airev
Started: September 2023
Founder: Muhammad Khalid
Based: Abu Dhabi
Sector: Generative AI
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
 
Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home. 

UAE currency: the story behind the money in your pockets
Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
Disclaimer

Director: Alfonso Cuaron 

Stars: Cate Blanchett, Kevin Kline, Lesley Manville 

Rating: 4/5

West Asia Premiership

Dubai Hurricanes 58-10 Dubai Knights Eagles

Dubai Tigers 5-39 Bahrain

Jebel Ali Dragons 16-56 Abu Dhabi Harlequins

Company profile

Date started: 2015

Founder: John Tsioris and Ioanna Angelidaki

Based: Dubai

Sector: Online grocery delivery

Staff: 200

Funding: Undisclosed, but investors include the Jabbar Internet Group and Venture Friends

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Feeding the thousands for iftar

Six industrial scale vats of 500litres each are used to cook the kanji or broth 

Each vat contains kanji or porridge to feed 1,000 people

The rice porridge is poured into a 500ml plastic box

350 plastic tubs are placed in one container trolley

Each aluminium container trolley weighing 300kg is unloaded by a small crane fitted on a truck

Brief scores:

Pakistan (1st innings) 181: Babar 71; Olivier 6-37

South Africa (1st innings) 223: Bavuma 53; Amir 4-62

Pakistan (2nd innings) 190: Masood 65, Imam 57; Olivier 5-59