We know it sounds like an April Fool’s joke, but desert dwellers in Dubai can now look forward to a customised, four-week weight loss and fitness plan in the snow.
Ski Dubai has announced free snow-aerobics classes to get people fit through a fun, unique and memorable 30-day fitness plan. Snow-robics will put participants thorough a high-impact, 45-minute session that will see them burn calories, surrounded by snow covered hills in sub-zero conditions as they partake in a customised four-week plan. Geared at weight loss and complimented by a unique and memorable workout experience, Snow-robics will be offered from 5th April to 3rd May, every Saturday, Monday and Wednesday from 6:30 — 7:15am and 7:30 — 8:15am.
Registration is on a first come first served basis and is now open at www.skidxb.com, with classes limited to 30 participants. To ensure maximum benefit, participants will be weighed in at the beginning and end of the four weeks to determine their weight loss and also recommended healthy meal plans and nutritional guidelines.
We called to double check this wasn’t an April Fool, and learnt from Zaib Shadani at Ski Dubai’s PR company that, not only is it for real, but: “It’s to do with the sub-zero temperatures. I don’t understand the exact science, but you burn more calories in the cold. We’ve put it first thing in the morning so that working people and those with families can come along, and we’ve kept it free for this first month too, and we hope to make it an continuing programme.”
Omar El Banna, marketing and sales director, at Majid Al Futtaim- Leisure & Entertainment, added: “Ski Dubai has always been an innovative brand and we are pleased to be able to offer Snow-robics — a unique and novel exercise programme. In addition to it being a fun concept, we wanted to raise awareness about fitness and healthy living and thus are offering the inaugural month long programme for free. As a part of Majid Al Futtaim- Leisure & Entertainment, we seek to further the vision of the group and offer new, cutting edge programs and entertainment options, while creating great moments for everyone.”
Guests are unsurprisingly encouraged to layer up, while Ski Dubai will provide exercise mats and jackets for the sessions