DJ Virus from Delhi on the deck. Victor Besa for The National
DJ Virus from Delhi on the deck. Victor Besa for The National

Dubai bags the world record for longest DJ relay



Dubai Mall’s Ice Rink was the scene of the smashing of another Guinness World Record in the UAE.

A total of 151 DJs descended on the venue to make a new record for the longest DJ relay, in which each DJ takes over from the next without dropping the beat.

The previous honour was held by Singapore which had 133 spinners performing last year. Friday’s achievement will no doubt garner a response from the country who is presently in a battle with Dubai. Singapore reclaimed their last title after breaking Dubai’s pre-existing record of 120 DJs in 2013.

The six-hour event began at 3pm with the world record reached in the final minutes before 9pm.

Organised by the musical talent platform, World Top DJs and Dubai Ice Rink, over 150 DJs of various skill sets, ages and nationalities performed back to back.

Hundreds of skaters grooved along on the ice while mall visitors observed from the sidelines and enjoyed the eclectic music ranging from EDM and trance to house and R&B.

“The Dubai Mall is the perfect setting for an event like this,” says Nadeem Choudhary, managing director and founding partner of World Top DJs.

“It’s such a public venue, and the event can be witnessed by a lot of people – which is a top priority for us as organisers, as well as for all of the DJs who take out the time to be a part of such a huge event.”

Since the record attempt was announced in January, Choudhary said they were inundated with applications.

“We had over 400 people express their interest,” reveals Choudhary. “And not just from Dubai, but from all over the world. We actually have DJs who have flown in to the city for a single day just to be able to be a part of this record attempt. Right now, we have DJs from over 30 different countries waiting to play here.”

DJ Virus from New Delhi used the event to make his maiden Dubai visit. “I was not able to make it when Dubai hosted the previous relay record event in 2013. There was no way I was going to miss it again,” he says. “I’m here, I played, and I am so glad I did it. It’s been an amazing experience, being part of such a huge event. It’s my first time in Dubai and I haven’t spent much time outside yet, but I can tell even from the response that I have seen from the crowd at today’s event, that the people of this city are full of passion and excitement, specially for things which bring a good name to their city.”

The event started at 3pm, with some of Dubai’s top DJs, including DJ Sabrina Terence, DJ Mo Tiger, DJ Hani and DJ Scorpio, taking to the decks first.

The Dubai-based Terence, who is originally from Germany, is an established performer internationally and said the event was a career highlight.

“It’s so great that this record attempt is being hosted here. The people of Dubai love music and you can see it by the turnout over here,” she says while pointing to the crowds around the rink. “People have stopped shopping, and are enjoying the music. What’s great about events like these is that they raise the profile of DJing as a profession as well”

Next year, World Top DJs will take the event to London and attempt to break Dubai’s record – if they are successful, no doubt, the emirate will immediately make a challenge.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

When Umm Kulthum performed in Abu Dhabi

Known as The Lady of Arabic Song, Umm Kulthum performed in Abu Dhabi on November 28, 1971, as part of celebrations for the fifth anniversary of the accession of Sheikh Zayed bin Sultan Al Nahyan as Ruler of Abu Dhabi. A concert hall was constructed for the event on land that is now Al Nahyan Stadium, behind Al Wahda Mall. The audience were treated to many of Kulthum's most well-known songs as part of the sold-out show, including Aghadan Alqak and Enta Omri.

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